The use of current cultural ideas and beliefs Essay Example for Free

The use of rate of flow ethnical ideas and beliefs EssayThe media today has learned that the use of current cultural ideas and beliefs is a strong regime agency to get the consumers attention as surface as get their point across. Marketing firms, networks, and production companies postulate learned that if they culturally relate their product or story to the public, then that would attract more viewers and attention, which in return is money for them. There are many an(prenominal) different practices of how marketing firms do this, just now is there a movie, show, ad, or song that is just for entertainment totally. It is very hard to find a part of the media that is Entertainment Only and not trying to portray a part of our cultural beliefs. The media has a way of portraying what they believe is a problem or their side of an issue. This procedure can sometimes cause the wrong impression or idea within a persons mind. This is not just in the news media this is also in mu sic, movies, or books. There are many different types of media. The media can inc stock from music, movies, television, books, newspapers, etc.The area that I believe shows the least(prenominal) amount of issues is the music industry, and more specifically the inelegant music industry. Cultural imperialism is specify as the cultural aspects of imperialism. Imperialism, here, is referring to the creation and maintenance of unequal relationships amongst civilizations favoring the more powerful civilization. Many scholars employ the term, especially those in the fields of history, cultural studies, and postcolonial theory. The term is usually employ in a pejorative sense, very much in conjunction with a call to reject such(prenominal) influence.Cultural imperialism can take various forms, such as an attitude, a formal policy, military action, so long as it reinforces cultural hegemony. The term emerged in the 1960s. and has been a focus of research since at least the 1970s. Term s such as media imperialism, structural imperialism, cultural dependency and domination, cultural synchronization, electronic colonialism, ideological imperialism, and frugal imperialism bring forth all been used to describe the same fundamental notion of cultural imperialism. Definition sundry(a) academics give various definitions of the term. American media critic Herbert Schiller wrote The concept of cultural imperialism today 1975 best describes the sum of the functioninges by which a society is brought into the modern existence system and how its dominating stratum is attracted, pressured, forced, and sometimes bribed into shaping societal institutions to correspond to, or even promote, the values and structures of the dominating centre of the system. The public media are the foremost example of operating enterprises that are used in the penetrative process.For penetration on a significant casing the media themselves must be captured by the dominating/penetrating power. This occurs largely through the commercialization of broadcasting. Tom McPhail defined Electronic colonialism as the dependency relationship established by the importation of parley hardware, foreign-produced software, along with engineers, technicians, and related information protocols,that vicariously establish a aim of foreign norms, values, and expectations which, in varying degrees, may motley the domestic horticultures and socialization processes.Sui-Nam Lee observed that communication imperialism can be defined as the process in which the witnessership and control over the hardware and software of push-down storage media as well as other major forms of communication in one country are singly or in concert subjugated to the domination of another country with deleterious effects on the indigenous values, norms and culture.Ogan saw media imperialism often described as a process whereby the United States and western Europe produce most of the media products, determine th e first profits from domestic sales, and then market the products in Third humankind countries at cost considerably lower than those the countries would gather in to bear to produce similar products at home. Downing and Sreberny-Mohammadi state Imperialism is the seduction and control of one country by a more powerful one. Cultural imperialism signifies the dimensions of the process that go beyond economic exploitation or military force.In the history of colonialism, (i. e. , the form of imperialism in which the government of the colony is run directly by foreigners), the educational and media systems of many Third World countries have been set up as replicas of those in Britain, France, or the United States and carry their values. Western advertising has made only in roads, as have architectural and fashion styles. Subtly but powerfully, the message has often been insinuated that Western cultures are superior to the cultures of the Third World. Cultural ImperialismCulture is n ot static it grows out of a systematically make headwayd reverence for selected customs and habits. Indeed, Websters Third New International Dictionary defines culture as the total pattern of human behavior and its products embodied in speech, action, and artifacts and dependent upon mans capacity for learning and transfer knowledge to succeeding generations. There is today a heightened sense of connectedness and familiarity with people, events and cultural ways of backup in distant places due to the capabilities brought about by the advancements in information and communication technologies.The television in particular global media, have not only made it possible but also pretty easy the interaction with other cultures through the availability of global communicative networks and social structures. These media organisations not only support but make it possible to bring distant images and content from one part of the orchis to another within seconds. These immediate mediated experiences have led to the reduction in distance between individuals, society and nation states in terms of both time and space.Inadvertently, this process plays a significant procedure in cultural globalisation by providing an extensive transnational supply of cultural media products from an international media culture and presents a challenge to existing local and national cultures. The proponents of cultural imperialism and media imperialism have long argued that global media with their regular supply of western-based cultural content and their extensive structure promote a restructuring of cultural and social communities in developing countries.As such, global media is purported as having a crucial role in cultural globalization with their tendency toward homogenizing communities. Nevertheless, to assume cultural globalization as replacing the local ways of living is to imagine the lack of resilience and creativity on the part of local cultures and also to overstate the rol e of the media technologies in shaping societies. It cannot be denied that of late there is an ever-growing increase and tendencies toward the consumption of transnational economic and cultural products.It is infallible that the future years give see a greater struggle between the tensions toward globalization and the attempts to offer and consolidate national communities. Media may have both a temporal or spatial bias, either making communication more durable over time or expanding the space across which communication may take place. The scope of such a bias can shape social, political and cultural relations as well as institutions.The development of communication technologies in the past few decades shows a tendency for spatial bias, resulting in greater ease in reaching remote parts of the world and crossing visible and invisible barriers. As a result, new communication technologies have proven impelling in closing gaps in communication by ignoring national or communal bound aries as well as social differences. The consequence of adopting a new communication technology often goes beyond its basic function as a communication tool.Quite often, controversy arises over the impact of new technologies, which have been described as tools both to strengthen and weaken democratization, and both to liberalize and control the information flow. lush generalizations about the impact of media technologies, such as techno-positivism, techno-neutralism and techno-negativism, often fail to take into account various differences in social environments in which the technologies operate. Comments The issue of cultural imperialism emerged largely from communication studies.However, cultural imperialism has been used as a framework by scholars to explain phenomena in the areas of international relations, anthropology, education, science, history, literature, and sports. Censorship is a growing issue in Malaysia as it attempts to adapt to a modern knowledge-based economy. Mal aysia has one of the worlds strictest forms of media censorship, with nearly a hundred movies banned in this decade alone on the pretext of upholding morality. The Internet however remains unfettered in line with upholding civil liberties and maintaining democratic spaces.In 2010, Malaysia was ranked 141st in the Worldwide Press Freedom Index by Reporters Without Borders. It was also given a Partly Free status on the Freedom in the World report by Freedom House in 2008. On the Freedom in the World index, class-conscious on a scale of one to seven, with one cosmos the most publish and seven being the least, Malaysia obtained four points for both political rights and civil liberties. Unlicensed use or possession of a impression press is illegal under the Printing Presses and Publications Act of 1984.Journalists are frequently given guidelines by the pinnacle Ministers Office when reporting sensitive issues, and media self-censorship is encouraged. The Film Censorship Board of Mala ysia is the government agency responsible for granting licenses to the films for viewing. Malaysias censorship guidelines started out relatively lax. The guidelines were tightened in 2003 amid rising Islamic conservatism kissing scenes and cleavages were censored, nudity and sex scenes were cut, and many movies were banned altogether.Censorship guidelines for local movie productions were subsequently eased in March 2010. After the minus reactions towards the censoring of an article concerning the 2011 Bersih 2. 0 rally, in mid-August 2011, Prime Minister Datuk Seri Najib Tun Razak stated that media censorship is no drawn-out effective and that the government will review its current censorship laws. In todays digital society, the increasing use of the internet had penetrated into many aspects of the civil society worldwide.One of the usages that are of concern is the offset of social media in public discourse. The social media provides citizens with a medium that is relatively eas y to attack and free from government control. As such it becomes a space for public opinion expression, sharing of information, criticizing the status quo and utter concerns on matters of personal and public interest. This study is interested in describing the potential role of the social media in breaking the hegemonic dominance of the mass media in Malaysia.Malaysians ability to communicate in real time in a borderless world with the aid of communication technology had redefined space and time where immediacy and transparency in global connections is heightened (Palmer, 2007). admission fee to information benefits the citizenry, as it would enable them to obtain as much information as possible to make appropriate decisions on matters of importance to them. Access to information also means access to sources in the Internet that may be placed by normal citizens who have their own views on current issues.Participation here means the rights of citizens to air their views, their gri evances and placing their stand on issues. Social media also encourage active discussions of issues.Conclusion The social media in a way functions like that of a normal mass media, containing information that is newsworthy to citizens. It enables the flow of information that is freer, more diversified and more immediate. This is said to be the symmetricalness function of social media as it enables active citizens that are denied access of information to set up their own medium such as blogs and thus enabling others to have access to the information contained in them.Access to citizen information is the participative function of the social media. Citizens, through their ability to form information centers, to transmit information, and to share information, will feel a sense of participation in society particularly in the political discourse. If they have an opinion toward a certain issue they would get others to sympathize with them in efforts to win them to their side. It is also a forum for citizens who share the same perspectives to gather and interact without actually meeting face-to-face.