Malcom X “My First Conk” Essay

Through the years African Americans have been growing their roots in the United States. It wasn’t too long ago that they weren’t accepted as a part of society. Since then the gap between them and the Caucasian community has begun to close. As both populations blend together we start to think of them as one nation with more similarities than differences. What happens when one society bleeds out its culture more than the other? African Americans have increasingly opted to ditch their natural selves and instead take on the task of manipulating themselves in order to appeal to the white man’s idea of beauty. Rather than revolt against the insults thrown at blacks they seem to have adopted them as true. Why is it that instead of defending their natural kinks they cover them up with wigs or chemically alter them? Although some beauty practices are commonplace throughout most African American communities engaging in these activities is the equivalent of validating the notion that blacks aren’t good enough. Malcom X illustrates for us in his piece titled â€Å"My first Conk† how his first conking went. For those unfamiliar with the term conking is a procedure in which black males concoct a gel, using mainly household ingredients, then apply it to the hair in order to straighten it. The incorporation of lye in the gel is what causes the bearer to feel as though the scalp burns. Malcom was at first a devoted conker but through the years has come to regret his old habit. At first he explains how good the conk made him feel, later in his life he mentions that conking was his first step towards self-degradation. He calls out all those who have or still sport a conk and urges them to stop. He even goes as far as saying it makes blacks look foolish. He also concludes that hair unimportant and it’s a shame that so much time has already been wasted on this. A compelling story I stumbled upon tells the drastic measures some are willing to take in order to shed themselves of the image they have come to associate as inferior. A woman around 35 years old willingly admitted that she bleached not only herself but her children. She wet cloths with store-bought Clorox and placed the on her and the kids’ faces for about a couple of minutes. This woman openly acknowledged that she was ashamed of being black. Alongside with her there were other testimonies who felt the same. They all mentioned how they were looked down upon for being black. They told some of the insults they faced on a day to day for being who they were. They felt the measures they took to appeal to the white community was  necessary. It was necessary if they wanted to feel good, if they wanted to be seen as equals, and if they wanted to stop the mental abuse . When I first came upon these people I was shocked. How could someone be so insensible as to literally bleach their skin? What would compel people to undergo such painful procedures as the one mentioned by Malcom? I was shocked but little did I know I too was just as guilty of caving in to society’s ideals of what I should look like. Just last year, my senior year in high school, I would have a morning ritual. At 5:00 a.m. sharp I would stumble out of bed and turn on the coffee machine. The energy from the coffee was to help me stay awake so I could complete the lengthy task of straighten my hair. 2 long hours it took for me to do only my hair! As is probably imaginable I was often late to school. I was late so many times in fact that I nearly didn’t graduate on stage. How then did I dare judge poor lady who bleached herself when in reality I was no different? I too unnecessarily took it upon myself to change the way I was because the pressure I felt to be just a bit sim ilar to white people. Consciously I did not notice this was what I was getting across, as I presume many black people that do things such as perming or wearing wigs are also unaware, but ultimately we have been brainwashed so much that this behavior is reasonable. Many may argue that we have the right to express ourselves any which way we want. This is true but why then are blacks ridiculed when they defy the expectations and take pride in their true selves. Why must wearing their natural selves take courage? We as a blended society should know better than to judge. Oppressing people has to be a thing of the past. The oppressor is not the only one to blame here. The oppressed are guilty of not fighting back. No change will come until we try to change ourselves. Too many have suffered and continue to suffer. Both mentally and physically these people are abused but to no avail. Society will not let up. Instead of conforming to society, as we have done for so long, we must pave a different path. Comparing ag ainst another race is futile. Blacks will never be the same as whites, they shouldn’t try to be. Each a culture rich in its own way. Teach ourselves and our peers to take pride in our appearance once again. Dig back into a culture once covered up and exhume it. Let it breathe for when it does so will we.

“How Jews Became White Folk” by Karen Brodkin Essay

In her book â€Å"How Jews Became White Folk†, Karen Brodkin examines the question of how Jews came to be regarded as White. She does this by first explaining how Jews were racially categorized prior to this time, and how they were considered to be inferior to the white race. Whiteness is and has always relied on continually renegotiated interpretations; that has more to do with ones social class rather than skin color. The argument that Brodkin presents is that the claim of whiteness are extended to certain races or ethnic groups at certain times, and that the past experiences of these groups cannot wipe away such indisputable social facts. Brodkin believes that the only way to successfully assimilate into the United States is by becoming â€Å"white†. What does it mean to be â€Å"white†? The history of the United States clearly â€Å"shows changing notions of whiteness to be part of America’s larger system of institutional racism.† (Brodkin, 1994). Being â€Å"white† has its advantages, just as it has its downfalls; I guess you can say it is a double edge sword. To be accepted into the dominant class one may have to shed part of their identity; yet, the rewards for doing this are not what one expects them to be. Yet, what is interesting is how the shift of Jews from being categorized from racial other, to not-quite-white, to white shows us how race in the United States has been constructed. She then goes on to insist that after WWII Jews had increasingly profited from the assortment of social policies set up to aid the rising middle class, like providing them with financial support to pay for their education and loans for houses from the Federal Housing Administration (Brodkin, 1994). She describes the G.I. Bill as â€Å"†the most massive affirmative action program in American history† (Brodkin, 1994). What we need to take into consideration is that these social policies were not extended in the same proportion to African Americans and Latinos. Both groups were denied loans to buy their houses and when they were approved for a loan, they would be approved for lesser amounts; therefore restricting them from living amongst â€Å"whites†. While Jews have in fact been successful in assimilating into the white America, others have not been successful. One example of this is Latino  immigrants, not because they don’t want to but rather it comes from bad past experiences. They are expected to assimilate, but at the same time they are denied legal status and even worst they face the change of being deported at any time. In addition, what many fail to understand is the Latinos, especially Mexicans and African Americans have a much different and unique role within the United States, quite different than Jews or Italians will ever have. To begin, those of us with Latino blood in us have a history that in one way or another originates from this land, something that no white person can claim. As a conquered people we will always remain a threat to whites. African Americans on the other hand were brought by force from another continent only to become slave labor and although their roots are in Africa; this is the only land they have ever known. How Jews Became White Folk does an excellent job at making the reader reflect these unique roles that we have had to take with our society, I would have wanted for Brodkin to elaborate a little more on the definition of whiteness. We can only make that conclusion on our own. Works Cited: Karen, Brodkin (1994). How Jews Became White Folks & What That Says About Race in America. New Brunswick: Rutgers University Press.

Notes for Driving

When you become a driver you are part of the â€Å"system†. This â€Å"system† is the Highway Transportation System (HTS) 3 parts to the HTS: 1- People 2- Vehicles – all types 3- Roadways The goal of the HTS is to move people and cargo from one place to another in a safe, efficient, and economical manner. How is the HTS regulated? By local, state, and federal government agencies. The federal government established the National Highway Safety Act. All agencies enforce the following guidelines set forth in this act. 1- Vehicle code – the laws that have been passed – Assure that these laws are obeyed 3- Motor vehicle departments set the rules to assure that driver and vehicle standards are met 4- Rules for the courts to go by for guilty or innocent 5- Engineers plan, build, and maintain roadways The driving task This involves all of the social, physical and mental skills required to drive. You MUST develop habits to perform these tasks with low-risks r esults. Habits you MUST develop: 1- Using knowledge and visual skills 2- Obey all traffic laws 3- Judging time and space – Anticipating how your car will react under normal and emergency situations SOCIAL SKILLS – You must be able to drive while interacting with other people – Courtesy and cooperation make low-risk driving possible PHYSICAL SKILLS You need to practice and develop the skills needed to drive, until they become a habit. MENTAL SKILLS Decision-making is a mental skill you need to develop in order to be a safe, low-risk driver. Developing the IPDE System into your driving. I – identify important information in the oncoming scene. P – predict when and where possible points of conflict will develop.Compare and Contrast Driving in the Winter and Driving in the SummerD – decide when, where, and how to communicate, adjust speed, and/or change position to avoid conflict. E – execute the right action to prevent conflict. There ar e two other systems that can help you in the IPDE system: 1- The Smith System – helps develop seeing habits 2- The Zone Control System – helps you manage the space around your car. You need to develop the system approach to become a defensive driver. This will help you lower your risks and keep you and others from dangerous situations. Your Driving Responsibilities DRIVING IS A PRIVILEGE – NOT A RIGHTThe privilege is based on the assumption that you will be a responsible traffic citizen and obey the traffic laws. ATTITUDE Your attitude toward driving as well as life affects your willingness to develop the habits needed to be a safe driver. ROAD RAGE What is it and what causes it Breakdowns in the HTS. These occur when any part of the HTS does not work well. Collision – occurs when a vehicle has a problem and hits another object. Which is more correct? Collision or Accident? An accident is something that happens by chance†¦ a collision is something th at has a predictable cause. The most common cause for a collision is†¦DRIVER ERROR (P. 9) Causes of deaths: A major cause of vehicle deaths is†¦ LACK OF EXPERENCE Social and Economical Loss Collisions cause social and economical loss by: – property damages (p10) – time away from work or school – medical fees – insurance premiums Your financial responsibilities. – vehicle related costs: fuel, maintaince, and insurance. – Any damage that you cause while driving. Your environmental responsibilities. – air and water pollution – chemical spills – land pollution What you need to do: 1- maintain your vehicle – buy fuel efficient vehicles 3- use fuel efficient driving practices 4- recycle materials you can 5- car pool or use public transportation when you can 6- work with the government to encourage use of energy-efficient driving DRIVERS LICENSE Most of the time young drivers simply make mistakes from inexperie nce. 41% of young people killed in collisions died in single car collisions. GETTING YOUR LICENSE IN SC The Graduated Licensing System 1- Permit – can drive with an adult licensed driver – must have permit for 6 months (180 days) must log at least 40 hours of driving at night 2- Intermediate (restricted) – must have had a permit for 180 days and completed a driver’s education course – can drive from dawn ‘til dusk by yourself – drive at night with a licensed adult – limited number of passengers – must not get into a collision or have any violation for 180 days. Violators turn the clock back to zero. – Repeated violations could land you in traffic school. 3- Full License – unrestricted driving – as related to time of day you can drive alone.Organ Donor Program You may indicate on your license that you wish to be an organ donor. IMPLIED CONSENT PROGRAM (LAW) When you sign your license in SC you give an officer the right to test your blood alcohol content (BAC). If you refuse the test you will lose your driving privilege. WHY DO YOU TAKE A DRIVER’S EDUCATION COURSE Chapter 2 Signs, Signals, and Roadway Markings Traffic Signs There are three types 1- Regulatory – control traffic flow 2- Warning – alerts of a possible hazard or road condition 3- Guide – give direction Stop Signs This is the only red, octagon sign we have.You must come to a COMPLETE(full) stop at this sign. Four-way stops – rules you need to follow 1- The first one stopped gets to go first 2- If 2 cars get there at the same time, the car on the right gets to go first 3- If 2 cars get there together and are across from each other, the car traveling straight goes first 4- If 3 or 4 cars get there together, one needs to enter the intersection to show intent, but with caution 5- ALWAYS CHECK THE INTERSECTION BEFORE ENTERING IT Yield Signs This is the upside down triangle – red and whiteYou must allow others in the intersection or approaching the intersection to go first before you. This is called giving the right of way. Right of way is given, not taken. p. 2 Speed Limit Signs These are white, mostly rectangles, with black writing. They indicate what the safest maximum speed for that roadway in IDEAL conditions. Basic Speed Laws state that when conditions are not IDEAL you must not travel faster than what is safe for the conditions. Advisory Speed Limits are set for certain sections of the roadway. Once you have cleared that section you may resume the posted speed limit.Warning Signs These are yellow signs that warn you of upcoming conditions in the roadway. Most are diamond shaped with black symbols. School Signs indicate where school zones and crossings are. They are shaped like a house (pentagon). No Passing Signs are placed before where the roadway begins to narrow. Construction Signs indicate where construction zones are. They are orange signs with blac k symbols and letters. Railroad Signs – There are two types of railroad signs; a yellow circle with a black â€Å"X† and two â€Å"R†s also black and a white cross with black railroad crossing letters.The yellow sign indicates you are approaching a railroad crossing and the white â€Å"X† indicates where the railroad tracks begin. p. 3 Guide Signs These signs mark routes, intersections, service areas, and other points of interest. Route signs are local, state, U. S. and interstate markers. US = white shield on a black sign with black #s State = white square with black #s and letters Interstate = red and blue shield with white letters and #s Even #s = east and west Odd #s = north and south 3 numbered route that begins with an odd # goes into a city 3 numbered route that begins with an even # goes round a city (beltway) Other guide signs are: Green = give information on destinations and distances Blue = roadway service information (hospital â€Å"H†) Brown = recreation areas and points of interest TRAFFIC SIGNALS Include traffic lights, arrows, flashing signals, lane signals, and pedestrian signals. Traffic lights are red, green, and yellow. Red = stop Green = proceed through the intersection if it is clear to do so. Yellow = slow and stop if you can do so safely. Right turn on red and left turn on red. When can you do it. p. 4 Flashing signals: Red – treat it as a stop signYellow – treat it as a yield sign Arrows tell you the direction in which your lane must travel. Green = proceed if it is clear to do so Yellow = yield and stop if possible Red = Stop only in that direction Lane Signals – these lights will switch the direction of traffic in a certain lane to control the need for traffic flow. Pedestrian Signals – allow walkers to cross at an intersection safely. â€Å"walk† â€Å"don’t walk† When a police officer is standing in the intersection, their directions overrule any si gnal. Roadway markings These are yellow or white lines as well as arrows, stop lines and crossings.Broken Yellow Line = separates two-way traffic and you may pass when it is clear to do so. Solid Yellow Lines = separate two-way traffic and you are not allowed to pass. Shared Turn Lanes = you may enter and wait until it is clear before you turn left across traffic. Broken White Line = separates traffic traveling the same direction. You may pass if it is clear to do so. Solid White Line = indicates the right side of the road and should not be crossed. White Arrows = indicate which direction you are allowed to travel in that particular lane. Rumble Strips — Lane Reflectors – Yellow Curb Markings Chapter 3 Basic Vehicle ControlsINSTRUMENT PANEL Speedometer – tells you how fast you are going Tachometer – tells you how many revolutions your engine makes in one minute Odometer – tells you how far your car has traveled in its lifetime Fuel Gauge – t ells you how much gas is in your gas tank Temperature gauge or light – warns you when the coolant in your engine is too hot Oil pressure warning light or gauge – warns you when the oil is not circulating at the proper pressure Alternator warning light or gauge – tells you there is a problem with your electrical system, the alternator is not generating enough electricity to keep the engine runningBrake system warning light – tells you 1st that your parking brake is engaged and 2nd that there is a problem in your braking system Antilock braking system light – tells you that your ABS is working properly Safety belt light – reminds you to fasten your safety belt Air bag warning light – tells you that your air bags are working properly Turn signal indicators – tells you which direction that you have indicated you are going to turn. Most are small green arrows. High beam indicator – tells you that your high beam head lights ar e on, blue light. VEHICLE CONTROLS Steering wheel – controls the direction of the front wheels.Turn right to go right and turn left to go left. Steering wheel adjustment lever – can tilt the wheel up and down Selector lever – lets you put the car in a gear. Either on the steering column or in the center console. Gear shift lever – lets you put a manual transmission car into a gear. Ignition Starter switch – you start the engine by putting the key into the ignition switch. Page 42 – picture or positions Cruise control – lets you set and maintain a certain speed. Parking brake – keeps the car in place when it is parked. Locations? Clutch pedal – is in a manual transmission car, is located to the left of the foot brake and s pushed down (in) to change gears. Foot brake pedal – push the pedal down to slow and stop the car. Also makes the brake light on the back of your car light up. Accelerator pedal – Located to the right of the brake pedal, push it down to get the car to go faster, release the pedal to get the car to slow down. SAFETY, COMMUNICATION & COMFORT DEVICES Safety belts – always wear you seat belt when your car is in motion. It will help protect you from injury in a collision. Head restraints – padded devices that help prevent head injuries in collisions. Inside and outside rearview mirrors – these mirrors help you see what is behind your car ithout turning around and looking. Blind spots are the areas that your mirrors do not show you. Horn – located on the steering wheel. Hazard flasher control – located on the steering wheel or control panel. Turns on both sets of turn signals when engaged. Windshield wipers and washers – one switch for both usually, it turns on your wipers and squirts water onto your windshield to clean off the dirt. Light switch – controls the headlights, taillights, side marker lights, instrument panel, li cense plate and dome light. Hood release lever – located on the left side under the instrument panel, pull to release he hood, then go out and open by releasing the front latch. Heater, air conditioner, and defroster – heating and air conditioner warm and cool the car passenger area and the defroster keeps the windows clear of moisture. Sun visors – located above the windshield, pull down to block the sun. Seat adjustment lever – usually at eh lower front or left side of the seat. GETTING READY TO DRIVE Outside Checks 1- Walk around the car looking for obstructions and spills. 2- Glance at the tires. 3- Where are the front wheels pointed. 4- Make sure that the windows are clean and clear. Lights also. – Check back window ledge for sight obstructions. 6- Look inside for any unwanted passengers. Getting into the car 1- Have your keys ready, especially if you enter from the road side. 2- Walk around the front of your car and back to the door facing tr affic. 3- Get in quickly, lock the doors and put the key in the ignation. Inside Checks 1- Lock the doors 2- Adjust your seat and steering wheel so that you are about 10 inches from the wheel 3- Your hands should be able to reach the steering wheel with your elbows slightly bent and you should be able to reach the pedals with your knees slightly bent. – Your head restraint should be adjusted to hit the middle of your head. 5- Adjust your rear view mirror and side mirrors 6- Fasten seat belts. DRIVING AN AUTOMATIC VEHICLE Gear selector lever positions: P = park – transmission is locked in this position. R = reverse – used for backing up (backup lights) N = neutral – allows the wheels to roll without engine power D = drive – moves your car forward (overdrive) Low (L1, L2 or 1,2) = allow you to put more power to the wheels at lower speeds Starting the Engine 1- make sure that the parking brake is set 2- gear selector is in park – don’t p ress the accelerator (fuel injection) 4- Turn the key to ON and then START. Release the key when the engine starts 5- Check your gauges, lights and fuel level CHAPTER 4 Managing Risks with the IPDE Process The IPDE Process Every driver uses some kind of process to help them drive. Those who don’t, have a higher risk of collisions. The IPDE process helps reduce these risks. Risk can cause collisions. Factors that contribute to this risk are the driver, the vehicle, the roadway and the environment. Driver-contributed factors: – adjusting the radio – being angry or upset – blurred vision grooming – driving while drinking – cell phones If you are doing one or more of these and the driver you meet is doing one or more of these then you are increasing your risk. You can control what you do but you can’t be sure about what the other driver is doing. Vehicle-contributed factors: – bald tires – bad brakes – dirty windshiel d – broken or burnt out headlights – worn out wiper blades Roadway and environment-contributed factors: – bright sun – construction – dark shadows – snow or ice – sharp curvesGood drivers make an effort to lower these risks if at all possible. Taking care of your vehicle and practicing a process, such as the IPDE, you can lessen your risks while you drive. The IPDE process Safe driving depends of your ability to see and analyze traffic situations correctly. The driving task is mostly a thinking task. When you are not thinking about your task of driving you increase your risk of a collision. By using the IPDE process you can develop the habits that allow you to drive more effectively while thinking of other things. The four parts of the IPDE, identify, predict, decide and execute.The IPDE process can be enhanced with the aid of The Smith System: – Aim High – Get the big picture – Keep your eyes moving – Leav e yourself a way out – Make sure they can see you As well as the Zone Control System: – See a zone change – Check other zones – Create time and space by getting the best speed control, lane position, and communication Identify – you must know when to look, where to look, how to look and what to look for. The sooner you can learn to identify the correct things the more time you will have to react.The Zone Control System aids you in this. You have six zones around your car, each zone is about the width of a lane and extend as far as the driver can see. (pic. 65) An open zone is a space you can drive without a restriction to your line of sight or your intended path of travel. Your target area is the section of the road that is the center of your intended path. Far out there, up the road. A closed zone would be an area that your car can not go into without conflict. Book example is a red traffic light. You have to react to the light. The sooner you ide ntify the closed zones the more time you have to respond.You should develop searching habits in three ranges: 1- your target area range – as far as you can see 2- 12-15 second range – 12 to 15 sec. in front of you 3- 4-6 second range – where your car will be in 4-6 seconds How to develop an Orderly Visual Search Pattern: steps on page 67 Your Field of Vision affects how you search. Most people have a field of vision which covers about 90 degrees to each side or 180 degrees total. Central Vision is what you are focusing on, it’s about 10 degrees. Peripheral Vision is the rest of your field of vision that is not in focus.When you are scanning the scene you need to Aim High in Steering. This means to look down the road, into your target area, and not just in front of your car. You also need to keep your eyes moving, this helps you scan the scene. If you put all of these scanning methods together you will Get the Big Picture. What do you need to look for? Loo k for open zones – you want to look for things that could cause the open zone to close. Look for other users – look for anyone who could affect your path of travel. Ground viewing – look at the vehicle approaching for clues that they will come into your path.Look for roadway features and conditions – intersections, hills, curves, width of the road (multilane to single lane, change in width of lane, surface & hazards) Look for traffic controls – know where controls are located at different times and places. Predict – once you have identified, you need to predict how the hazard might affect your path of travel. How you go through the predicting process will help determine how the hazard may affect you. Learning how to look at a situation is important. You must identify all possible hazards to determine what each one may do. Knowledge of driving laws and this class will help you predict.You know what the driver is supposed to do and how they ar e supposed to react to certain traffic situations. You must however make yourself prepare ahead of time for situations that could occur. Play the head games at times. The main thing that makes you a better predictor is EXPERENCE. You can’t get it if you don’t experience it. The two things that you must be able to predict are the actions of other vehicle users and the way your car is going to react in situations. When predicting the actions of others you need to look at their path of travel, the actions they may make, do I have an open zone? , and where might the point of conflict be?Predicting the reactions of your vehicle is the easiest of this process. You should know what condition your car is in, how are the tires, how soon can I stop, etc. Decide – Once you have identified and predicted what may happen, you now need to decide what you need to do. Maintain, swerve, brake, speed up, or just communicate with my lights or horn. You may decide to change your spe ed. You can avoid conflicts by maintaining, slowing down, or speeding up. To make a change in direction you need to look at your zones. Try to leave yourself a way out or cushion so you are able to move into that area without conflict.You may also avoid conflict by changing you position in your lane. You may need to be centered, slightly left or slightly right in your lane. If you decide that all you need to do is communicate with the other driver you may do this by your lights, horn, car position or eye contact. You want to try to minimize your number of hazards by separating the hazards. Sometimes you are going to have to pick the hazard that will possibly do the least amount of damage. This is compromising space. Give way to the big truck swerving into your lane. Execute- Once you make your decision you need to execute it. Remember, DON†T second guess yourself.The three areas that you have execution control over are speed control, steering, and communication. The hardest th ing when driving is how so I handle multiple conflicts that occur? Being able to use the IPDE process effectively takes practice and time. You are not as good at using it today as you will be next week. You will learn how to use the IPDE process selectively. This means that you start one process and something else will come up that makes you begin the process all over again. Remember this: You used the IPDE Process getting to this class today and you will use it again going to every class you take today.Chapter 5 Natural Laws and Car Control In this chapter you will learn about gravity and energy of motion, friction and traction, stopping distance and controlling the force of impact. Gravity – Gravity is the force that pulls you to the earth. Going up and down hills in a car you can feel the pull of gravity. You need to be able to adjust your driving to accommodate for this pull. The point at which your car’s weight is evenly distributed is called the center of gravity . The lower the center of gravity, the better the handling of the car. Energy of Motion – Energy of motion is called kinetic energy.What you must understand about this energy is the way it will affect your driving. The faster your vehicle is moving, the more energy you have, the heavier it weighs, the more energy of motion it has. Two important facts to know† 1- Your energy of motion doubles when the weight doubles 2- Your energy of motion increases by the square when your speed increases by a certain amount. ( speed doubles – energy quadruples) If your energy of motion increases your stopping distance will also go up that amount. Friction and Traction Friction is the force that keeps your tires from sliding on the road.Traction makes it possible for your vehicle to grip the road for you to change speed and direction. The grooved surface of the tire is called the tread. This tread cuts through the water on the road allowing your tire to grip the road. As the amou nt of tread decreases, the amount of traction also decreases. If the tire tread gets worn almost completely off (bald tire) the possibility of a blowout becomes great. A blowout is when the tire loses all pressure at once. The way your tire is inflated also determines how much of the tire tread is touching the road. An under inflated tire causes the tread to gap in the middle.An over inflated tire causes the tire tread to only touch in the middle (like a balloon) Things that could reduce the traction you have are: 1- bad tires 2- bad shocks 3- faulty steering system 4- road surfaces Checking for traction while you are driving can be done but must be done carefully. – check rear zone – brake gently for response – if you don’t slow down reduce speed Driving on curves can be very tricky. The energy of motion tries to keep your car in a straight line but the traction from the tires pulls you around the curve. Driving around curves: – Speed – red uce your speed to avoid skids 2- Sharpness – the sharper the curve the more traction you will need to go around it. 3- Banked – most curves are banked, this helps prevent your car from wanting to stay in a straight line. 4- Load – The heaver the load or weight of your vehicle the more friction it is going to take to get through the curve. Stopping Distance Total Stopping Distance – the distance your car travels while you are making a stop. Total stopping distance is made up of three parts: 1- perception distance 2- reaction distance 3- braking distance Look at the chart on page 98.To estimate the distance you need to stop you can use the four second rule. – pick a spot in the road, a sign or driveway – When the car in front of you reaches that point begin counting, one-thousand one, one-thousand two†¦ – If your car gets to that same point after you reach one-thousand four you have enough space to stop if you need to. Factors that affect you’re stopping distance: – Speed – the higher the speed the longer the distance – Car condition – worn out tires, etc need more distance – Surface – rain, snow, ice, dirt, leaves & gravel increase the distance Driver ability – if distracted or impaired you increase the distance – ABS – helps when stopping while turning – Hills – up or down hills shortens or lengthens the distance – Loads – the weight of your vehicle, heavier takes longer. Force of Impact The force at which a moving object hits another object is force of impact. Force of impact is determined by: 1- Speed 2- Weight 3- Distance between impact and stopping Safety Belts When you are in a collision, three collisions actually take place. First the car hits an object and stops.Second, you hit the inside of the car or a restraining device (seat belt) Third, your body organs slam against your skeleton or each other. Ther e are two types of restraining devices: 1- restraining devices – seat belts 2- passive restraining devices – air bags (automatic) Air Bags Air bags deploy automatically. They are there to protect your life. When an air bag deploys it comes out at a speed over 200 mph. Air bags are designed to work with the seat belts. Just relying on the air bag will not save your life. To avoid the air bag injuring your arms or shoulders you need to keep your hands about 9 and 3 or a little below.You don’t want to sit too close to the air bag, @ 10 away is good. Tilt your steering wheel to deploy the bag at your chest and not your face. Of course, child seats need to be in the rear seat or facing away from the air bags. Some air bags now have a feature that senses the weight of the person in the seat and will deploy in two stages. Some vehicles have switches for you to turn the passenger air bag off. Other protective devices in vehicles today: n Automatic seat belts n Front and rear crush areas n Energy absorbing bumpers n Side door beams n Reinforced windshields Energy absorbing steering wheel and column n Padded dash n Child seats built in n Head restraints Chapter 6 Performing Basic Vehicle Maneuvers STEERING Straight forward: hands should be at a comfortable spot, look ahead and avoid looking at your feet and hands. You need to pay attention to what is approaching you. Try to avoid over or under-steering: over-steering is when you make too sharp of a turn and you weave from side to side; under-steering is when you don’t turn the wheel enough to keep it on its intended path. When you are trying to back a straight line (driving test skill) you need to: – keep the brake pressed and put the car in reverse 2- turn your body to the right, put your right arm over the back of the passenger seat and look out of the back window. 3- Place your left hand at 12 o’clock on the steering wheel 4- Release your pressure on the brake enough to get m oving 5- Adjust your position by turning the wheel in the direction that you wish to go 6- Keep you foot over the brake (covering) and take quick glances to the front and sides checking for traffic. When you wish to stop keep looking out of the back window until you have come to a complete stop. SIGNALINGMake it a habit to signal your intent every time you plan to turn or stop. You must use your turn signals when you are making a left or right turn, changing lanes, & pulling over to the side of the road. Make sure that you know the hand signals for when you are driving. Left arm out and angled up = right turn Left arm out and pointing straight out = left turn Left arm out and angled down = braking You need to remember to signal early but not too early. CHANGING LANES You must be able to make the lane change smoothly and safely each and every time. Try to get the steering down. You don’t want to over or understeer. Steps for a lane change: – Check traffic in front and t o the side in which you are going to move into 2- Signal your intent and check your blind spot 3- Increase your speed slightly as you steer into the next lane; if it is clear to do so 4- Cancel your signal, if it did not do so automatically, and adjust your speed and steering. MAKING TURNS AND TURNABOUTS Two methods for steering your car: 1- Hand over hand 2- Push – pull Left and Right Hand Turns You should make a turn only after you have checked traffic. 1- Look for pedestrians and oncoming vehicles; check your rear zone for cars getting ready to pass you. – Plan well in advance. Put yourself in the correct lane well before the turn. 3- Obey all traffic signals and controls plus roadway markings. When turning left you MUST yield to oncoming traffic. Procedures for turning: (page 114) 1- Get in the proper lane 2- Brake early and get to the proper speed 3- Do a visual search 4- Before the crosswalk you should be at about 10 mph 5- Turning right you need to check left th en right and begin your turn when your front bumper reaches the curve of the curb line. 6- For a left turn check left then right and then left again.Begin your turn when your front bumper gets to the center of the intersection. 7- As you begin your turn check your blind spot and turn into the first lane you come to. When you are backing to your left you want to look more over your left shoulder to where you are trying to back. If backing right you want to look over your right shoulder. You will use hand over hand steering and do the visual search before you begin the maneuver. Turnabouts Precautions when you are planning to do a turnabout: †¢Be sure that local laws permit it †¢Need at least 500 feet of visibility Don’t do on hills or curves or within 200 feet of an intersection †¢Should not be done where high-speed traffic or any traffic would be †¢Check all zones while doing the turnabout U-Turn Select your spot and signal right to move over and stop. Whe n the way is clear, turn on your left signal and move into the lane Check your front and left rear zones and your blind spot. Turn the wheel hard left and move through the turn until you have completely turned around. Driveway turnabouts Backing into on the right Pull in on the left Pull in on the right Which of these is the safest? Three point turnabout (driving test skill)Check your zones, signal right and pull to the curb (or side of road) and stop Signal left, turn the wheel hard left and pull across the road as far as you can Signal right, put the car in reverse, turn the wheel hard right and back as far as you need to back Signal left, put the car in Drive, turn the wheel hard right and pull forward finishing the turnabout. Parking When you are trying to park you need to have speed control, steering control and accurate judgment. Before parking you need to find a space big enough for your car to get into. Avoid end spaces or beside large trucks or poorly parked vehicles.You ne ed to learn some reference points for parking. You will be exposed to standard reference points, these are for a typical vehicle and driver, and you will learn your personal reference points, ones that you like to use. Angle parking: This parking is done diagonally to the curb. Mostly in shopping center parking lots. 1- Check for peds. Position your car about 6 feet from the parked cars. Signal right and begin braking. 2- Check your right blind spot and continue braking. 3- Move forward until you can see the middle of the space without obstructions. Turn your wheels hard right and ease into the space. – Straighten your wheels when you are in the center of the space and pull forward as far into the space as you can. Perpendicular parking: This parking is when your car is at a right angle to the curb. 1- Set up about 8 feet from the line of parked cars or as far over as you can. Signal right, check your blind spot, and begin braking. 2- Check traffic to the rear and continue br aking. 3- Turn hard right when your front bumper passes the back bumper of the car to the left of the parking space. Slowly enter the space and check your rear right to make sure that you have missed the car. – Straighten the wheels when you are centered in the space and pull forward. Leaving both of these spaces (angle and perpendicular) 1- Ease straight back with your foot covering the brake. 2- When your front bumper is even with the rear bumper of the car to your left turn hard right. 3- Back into the nearest lane and straighten your wheels. Put the car in drive and pull away. Parallel parking (driving test skill) This is parking your car parallel to the curb. Select your space that is 5 – 6 feet longer than your car. 1- While approaching the space, signal right and brake.Stop with your car 2-3 feet away from the car on the right and your back bumper even with the back bumper of the car to the right. Put the car into reverse and check traffic. Turn the wheel hard r ight and ease into the space. 2- When the back of your seat is even with the back bumper of the car to the right straighten the wheels. Ease straight back into the space. 3- When your front bumper is even with the rear bumper of the car to your right turn the wheels hard left. Ease back looking out of your rear window. 4- When your car is parallel to the curb straighten the wheels and stop.Pull forward and center your car in the space. Put the car in park. My cues when we do this in the car: Wheels – hard right, straight, hard left Reference points – back bumpers even, rear of seat even with bumper, front bumper even with the rear bumper, don’t hit the barrier. Parking on hills: Up hill with a curb – turn the wheels left, ease back to touch the curb, engage parking brake, put car in park, turn the car off. Up hill without a curb, Downhill with or without a curb – turn the wheels to the right, ease until you touch the curb (if there is a curb), enga ge the parking brake, turn the car off.Chapter 7 Negotiating Intersections Searching the Intersection When you are approaching any intersection there are things that you need to look for. The main cause of collisions in intersections is the driver's failure to identity a safe path of travel. Clue you need to look for: Signs and lights Roadway markings Crossing traffic Park car on the cross street Turning traffic Rows of fences and mailboxes Traffic stopping Power lines Most intersections are + or X, but some are Y or T When you are approaching an intersection you need to check your front zones to make sure that your path of travel in open.Look for anything that may cause your path to close and cause you to change your plans. The closer you get to the intersection the more you need to search your side zones for obstructions. Scan and focus on what may cause you a problem, don't just keep your eyes in constant motion. Once you approach your point of no return you need to continue thro ugh the intersection but still scan your zones. Your point of no return is the point at which you can no longer make a safe stop outside of the intersection. Sometimes when you get close to the intersection your path of travel closes causing you to need to change lanes.Do this at an intersection only if there is no other option. You are not allowed to legally change lanes within the intersection. If your decision at the intersection is to stop, for what ever reason, you now need to do the full 180 degree scan before you inter the intersection. Controlled Intersections A controlled intersection is one that has signs or lights that determine the right of way. With signs – The two signs that control an intersection are Stop and Yield. At a stop sign you MUST come to a complete stop and at a yield sign you need to slow down and give the right of way to any vehicle in the intersection.At stop signs you need to begin your search of the intersection well back of the stop sign. As yo u approach you need to scan front, as well as 45 degrees to the right and left for anything that may interfere with your path of travel. Crossing Traffic with a blocked view†¢ Search your front and rear zones, look for pedestrians and prepare to make your legal stop at the sign, ease up to the intersection and stop again, scan for obstructions and inter the intersection only when it is clear for you to go through the intersection without conflict. (7 sec gap) Joining traffic – right turns Go through the same checks as above. When you get stopped at the sign and can't see, ease up until you can without going into the intersection and stop again. Look for a gap of at least 7 seconds. When you have a clear path make your turn and accelerate keeping the car about 4 feet from the side of the road. Joining traffic – left turns †¢ Do your scans as with the other approaches. Stop at the sign and pull forward and stop again before entering the intersection. When the w ay is clear (7 sec gap) move forward and recheck your zones. Accelerate into the proper lane and adjust your steering.Light Controlled Intersections When you are approaching an intersection controlled by lights you need to use your IPDE process to determine what the intersection will be like when you reach it. How may the lights change your path of travel? Stale Green Light – this Is a light that has been green for a while, expect It to change Fresh Green Light – this is a light that has Just turned green, you may still not have a safe path of travel. Check your intended path for obstacles. Yellow Light – this is a light that is telling you that the intersection is closing to your traffic lane.If you have reached the â€Å"point of no return† you have to determine whether to proceed through or try to stop, hat can influence this decision? Red Light – at this light you MUST stop. You need to check your rear zones as you apply the brakes. An unprotec ted left turn is a left turn done at an intersection that does not have a left turn green arrow. You MUST be sure that you can complete the turn before beginning it Protected Left Turns At these turns you will have three things apparent 1- Left turn light, this is an entire light sequence (R,Y,G) to guide you at your left turn. – Green arrow – appears with the normal light system, when the arrow goes off you simply do not have a protected left turn. 3- Delayed green light – at these lights you light is green and the opposing traffic light is still red. Turning on Red Light Right on red means that you are allowed to make a right hand turn at a red light AFTER you have made a complete stop and have scanned the intersection. When it is safe to proceed you can make the turn. Left on red is allowed in most states when you are turning left from a one-way street onto a on-way street going to your left.Some states allow this if you are in a left turn only lane (two way traffic) and are turning onto a one way street. A controlled railroad crossing has lights and/or a stop arm. You must come to a complete stop and stay until the lights have stopped flashing and the arm has come up. DO NOT EVER go around the stop arm to cross. Uncontrolled Intersections An uncontrolled intersection is one in which there are no traffic controls. As you approach one of these intersections you MUST expect traffic problems. NEVER assume that the other driver will give you the right of way. You must really use your IPDE process as you approach these intersections.It is best to treat these intersections as yield signs. There are also uncontrolled railroad crossings. Simply slow down, scanning the tracks for trains and do not cross if you see or hear one coming. Determining Right of Way Right of way describes the privilege of having immediate use of a certain part of the roadway. Right of way is GIVEN not taken. You may have to YIELD and allows others to go first in order t o be safe. Judging Gaps A gap is the distance between two vehicles. When you are at an intersection you have to make sure that you can successfully get through the intersection. Chapter8 Sharing The RoadwayWith Motorcycles: About 2000 people a year are killed on motorcycles. The primary reason is there are so many body parts not protected when riding a motorcycle. You MUST use the IPDE process when motorcycles are around. They can hide in spots, they spend longer times in your blind spots and many cyclist take more chances that car drivers do. ‘†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ †¢ ‘†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ †¢ †¢Ã¢â‚¬ ¢- †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ †¢ ‘ ‘ -i -†¢Ã¢â‚¬ ¢ ‘†¢ -‘- ;†¢Ã¢â‚¬ ¢; †¢;†¢ Problem areas in which you need to really look for motorcyclist: a vehicle turning left in front of a motorcycle a vehicle turning right at an intersection or into a driveway a motorcycle turning left inblindspots a tailgating motorcyclist one passing you on the right or left – meeting an oncoming motorcycle When you are going to pass a motorcycle you need to stay well back to avoid shocking the cyclist, use the entire lane to make the pass and wait until you can see them in your rearview mirror to move back over. It is just like passing a vehicle. With Bicycles, Mopeds and Motor Scooters: Bicyclist need to remember that when they are on the road they have the responsibility to follow ALL of the traffic laws just as the other vehicles do. They need to wear a helmet, know the rules for riding on roads as well as idewalks, and wear light colored clothing (especially at night), keep from wearing headphones, and keep their bike in good condition. When you encounter a bike you need to increase your scanning to avoid serious conflict. If you pass a bike you need to follow the same rules as passing a car. Remember that some bicyclist do not have great control over their bike and may swerve o r fall into your path. Mopeds and scooters create the same types of problems as bikes do. They are low powered and very small. They are hard to see and the people riding them may not be able to handle them properly.People on mopeds and scooters do not have to have a drivers license but they do have to follow the rules of the road, just as bicyclist and drivers do. Pedestrians Pedestrians are the most vulnerable users of the HTS. It is the drivers responsibility to protect the pedestrians. Children and old people are at most risk. Children do not know about consequences and old people may not hear or see well. When you drive in an area with pedestrians you need to heighten you IPDE usage. Look for pedestrians in areas where you expect to see them. Playgrounds, sidewalks, residential areas, parks, and parking lots.Sharing the roadway with emergency vehicles is a common thing in populated areas. You should yield the right of way to the emergency vehicles when they are traveling with th eir light and/or sirens on. Simply move to the right side of the road if you can and or to the lane as far to the right as possible. If you have to you can stop but make sure that you are as little a hazard as possible. With Trucks: The type of truck you need to really worry about when driving are the big semis (18 wheelers, tractor trailer, transfer). The main reason is that they are sooo big and can do a whole lot of damage to your car in a very little amount of time.These larger trucks make wide right turns. When you are near one and they put on their right turn signal you have to make sure that you are not to their right because the trailer of the truck will turn into your lane when they turn. You need to avoid following these trucks because they have big blind spots which make you hard to see. If you can not see their face in the mirror, they can not see your car. Use caution when passing a truck. Because their blind spots are larger you have to make sure that they see you duri ng your pass as well as before your pass.When you meet a large truck on a two lane roadway you need to prepare for the after wave when they go by. The air that they push to the right and left will make your car jump of vibrate. Also on wet roads the trucks will throw up water that will cover your windshield. Simply grasp the steering wheel tightly and steer through the problem. Chapter 9 Driving in Urban Traffic Adjusting to Urban Traffic Two of the main factors that make urban driving difficult: 1- Traffic is more dense – there are more cars, buses, trucks and pedestrians per mile than on rural roads – City hazards are closer to you – more things are closer to your car than in the country. Mile per mile, city roads have the highest number and variety of hazards. It takes time to do the IPDE process and in cities you don't have as much time to process the information as in the country. When you are on urban streets you have to pay attention and try to identify h azards as early as possible. Following Traffic on City Streets Space cushion refers to the space between your car and the car in front of you. If you have a good space cushion you have some advantages: 1- You can see further ahead and get the â€Å"big picture† – You can be seen better 3- You have more time to do the IPDE process 4- You are in better position to avoid the car in front of you if they stop suddenly. The 3-second following distance. When you are 3 seconds behind you have enough cushion to avoid most collisions in most normal driving situations. 1- Pick out a spot on the road ahead 2- When the car in front gets to that spot begin counting; 1001,1002,1003 3- If your car has not gotten to the spot by 1003 you have enough cushion to avoid a collision. If you reach the spot before you get to 1003, you need to back off a little.The faster you are traveling the bigger your space cushion will be. Being Followed on City Streets A tailgater is a vehicle that is fol lowing you too closely. The main hazard of a tailgater is that if you have to do a sudden stop they will hit you in the rear. They think that they are saving time by going so fast and getting close to you. If you have a tailgater behind you, you need to increase your following distance so you will not have to react as quickly when a car in front of you makes a sudden stop or move. When you are meeting cars in the city you have to really look ahead for your front zone to close.Oncoming drivers may cross the center line and block your path. Reasons that people cross the center line are: 1- driver impairment 2- poor judgment 3- poor visibility 4- reduced space 5- sudden moves for others 6- vehicle failure 7- turning car, buses or trucks 8- double parked vehicles Managing Space on Urban Streets Look ahead – try to see at least one block ahead but if you can see farther, look as far as you can but IDENTIFY possible problems. , When you are approaching a traffic light and you first see the light green you need to expect it to change.If you see a green light but the crosswalk light is flashing â€Å"don't walk† you need to anticipate that the light is getting ready to change. NEVER speed through an intersection trying to beat the light. Covering you brake means that you have taken your foot off of the accelerator pedal and have it in front of the brake pedal, but not pushing it down. You are anticipating that you are going to need to brake. This takes away your reaction distance/time if you need to brake suddenly. Riding your brake means that you have your foot on the brake pedal and you are pushing it down slightly.Most people that two foot drive end up riding their brakes. On city streets that have parked cars on your right you need to anticipate that a car door may open when you get to it. To help avoid hitting the door you need to drive about the width of a car door away from parked cars. Chapter 10 Driving in Rural Areas Characteristics of Rural Tr affic 82% of all of the roadway miles in the US are considered rural roads. When you approach a curve on a rural road with an advisory speed limit, you should be at that posted speed before you enter the curve.Advisory speeds are posted to help keep cars from having a collision on a curve because they entered the curve at too great a speed to control the car. Speed kills on rural roads. Twice as many deaths occur on rural roads as opposed to urban roads. On rural roads in normal (ideal) conditions the 3 second rule for following is sufficient. If you are following another car using the 3 second rule and a car cuts in between you and the other car you need to reestablish your 3 second rule with the new car. The basic speed rule states that you should not drive faster than the road or traffic conditions allow you to.It is more difficult to maintain control of your car at higher speeds. When you are driving on rural roads you are going to encounter slow moving vehicles, animals in the road and oncoming traffic that is close to you. Roadside hazards that you will come across are narrow shoulders, bridges, ditches, guardrails, and trees. You are not going to have as many tailgaters here because of the type of driving you are doing plus there are not as many cars on the road. In rural areas your speed is going to be faster so your IPDE process is affected. At higher speeds you decrease your time to make a decision using the process.So the faster you are driving, the farther you need to look ahead so you can perform the IPDE process. When driving on these roads you may see mailboxes, reflectors on posts, or small utility lines. These are all clues that you are approaching a driveway. When you are driving in the mountains you are going to come to sections of the road that have sharper curves and steeper hills. When you are going down a steep hill you should NEVER shift your car into neutral. If you change gears you need to shift to a lower gear to avoid burning your b rakes. Passing in rural areas is done generally on two lane/two way roads.If you are passing another car you must make sure that you can complete the pass safely and before the passing area ends. When you think that you need to pass another car you need to think before you pass. One main question that you need to ask is, is it safe to pass here? When driving at night on rural roads you are going to encounter car light that pop up from around curves or hills. To avoid being temporarily blinded you need to look to the right side of the road, white line. Chapter 11 Driving on Expressways An expressway is defined as a roadway that has limited-access or controlled-access.Driving on expressways is more dangerous because of the higher speeds and the number of cars. For this reason, collisions on expressways are generally more serious. Expressways have minimum speed limits posted. If you are going below this minimum speed then you are a hazard on the roadway. To drive effectively on express ways you must be willing to cooperate with other drivers. They also have multiple lanes which means that when you change lanes you need to do so one lane at a time. You are driving on an expressway and you need to exit; the ramp you need to get off on is totally Mocked by traffic, preventing you from getting over.Wiat should you do? Go to the next exit and come back up the expressway. If you get onto the wrong entrance ramp you should go ahead and get on the expressway and travel to the next exit, get off and turn around. It is NEVER permissible to back up an entrance ramp. The entrance lane has three parts; the ramp, the acceleration lane and the merging lane. When you are coming down the ramp you need to check for a gap to merge into by looking over your left shoulder as well as into your left mirror. If you are entering an expressway on the entrance ramp and your way is blocked so that you can not merge onto the road you should avoid stopping.Stopping on the ramp in the accelerat ion lane can cause a rear end collision. If you are driving in a group of car on an expressway you are driving in a â€Å"wolf pack†. You are driving in the center lane of the expressway and you keep getting passed on the right and left, you should move into the right lane to avoid being a hazard. Highway hypnosis happens when you get lulled into staring while driving. If you stare for long enough you will put yourself to sleep. If you are taking a long trip on expressway you need to plan ahead for food, fuel and rest This will make your trip more enjoyable and safe.

Medical Negligence and Malpractice Case Study Example | Topics and Well Written Essays - 3000 words

Medical Negligence and Malpractice - Case Study Example There were no laws specifying requirements to practice any profession and anyone could practice whatever profession he or she wished to. As a result, there was tremendous competition between physicians and other healers. The only way the public could hold a person responsible for his actions were through tort laws. However, malpractice litigation can exist only with an established practice and a healer cannot be sued for deviating from standards if no standards exist. Since only trained physicians had professional standards, they were sued and quacks were not. There are five fundamental groupings of rationales for medical malpractice. First, a physician "contracts with those who employ him that he has such skill, science, and information as will enable him properly and judiciously to perform the duties of his calling." Second, "the principle is plain of uniform application, that when a person assumes the profession of physician and surgeon, he must, in its exercise, be held to employ a reasonable amount of care and skill. For anything short of that degree of skill in his practice, the law will hold him responsible for any injury which results from its absence (Breen et al, 1997). Third, a physician "undertakes that he will bring to the work a fair, reasonable and competent degree of care and skill in reference to the operation to be performed." Fourth, "freedom from errors of judgement is never a part of a contract with a professional man." And finally, physicians need not guarantee a cure. These principles led to increased malpractice lawsuits against better physicians. Although medical malpractice is founded on the standard principles of tort law, interest groups perceive medical malpractice differently depending on the way malpractice claims affect their financial, social, political, and professional interests. Differences in perception among politically perceptive interest groups have been significant obstacles in resolving malpractice problems. Articles su pporting and opposing the medical malpractice system have appeared in newspapers and magazines. Opponents of malpractice cite malpractice cost as a cause of high health care costs. Opponents argue that the medical malpractice system modifies the doctor and patient relationship and creates an environment in which defensive strategies influence treatment decisions (Fielding and Waitzkin, 1999). Opponents also claim that damage awards are like winnings in a lottery and provide unscrupulous lawyers and patients incentives to sue the providers. The costs of defending malpractice lawsuits and damage awards are increasing the cost of medical treatment. The costs of defensive medicine are increasing medical costs and making medical care unaffordable. Compensation for medical injuries is a paramount goal of medical malpractice actions (Hay, 1992). Compensation should be timely, fair, and paid to all who qualify for it. To be timely, compensation should be paid expeditiously. To be fair, compensation should be proportional to the amount of loss. However, it is important to determine what injuries will be compensated. The system could compensate all injuries regardless of cause, or medically caused injuries only or negligent medical injuries only. Using the concept of quality costs, malpractice costs can be divided into injury costs and

Video and Music for the Internet Essay Example | Topics and Well Written Essays - 1000 words - 1

Video and Music for the Internet - Essay Example Bandwidth is very important when trying to determine how much you should allot in order to properly stream video or audio. Bandwidth is important to remember, because it can affect how well your video or audio is transmitted across the internet. For example, if you are trying to move a hour long feature movie across a 56k connection, the amount of bandwidth is uses would be immense, and result in a slow project for the person trying to stream the audio or video. Videos and audio use much more bandwidth than regular internet surfing and web page hosting, so it is important to keep it in mind when designing pages, video, and audio streams for internet use. There are several ways to reduce the bandwidth of your audio or video file. One way would be to zip the file and give the user the option to download it this way instead of streaming it in real time. You also could reduce the size of the video player, which would allow the video to play faster and reduce bandwidth usage. Another way to do this is to multicast the stream, which would allow multiple users to receive the feed at the same time and drastically cut back on the bandwidth usage of the video or audio stream.

Managerial Economics Research Paper Example | Topics and Well Written Essays - 2000 words

Managerial Economics - Research Paper Example Often, the patient needs to adjust with the hearing aids and usually it takes quite a long time failing the endurance of the patient. Social stigma is also a reason for the people not to use the hearing aids as they are likely to be tagged as old and not-so-smart people in the society. It is general perception that price is a chief attribute to penetrate the market but often it is not true for several reasons as has been found in the case of hearing aids too. Price becomes important when consumers view two or more competitive products fulfilling their needs in equal terms. When product differs in their attributes and users see one of them clearly fulfilling their needs in all respects, price becomes a secondary issue. Often, people pay higher prices for a product that meets their needs in clear terms – establishing superiority over competitive products. Amiani (2007) has explored the various attributes that measure elasticity of demand for a product or service. Demand is said to be elastic when total revenue decreases on raising the product price. In contrast, the demand is said to be inelastic when total revenue increases on raising the product price. Some of the attributes, which can decide about elasticity of demand for the hearing aids, can be described as per the following. Hearing aid is an important product, which must have unique features to satisfy the customer needs. Unfortunately, most of the hearing aids available in the market fail to satisfy the customer needs. Hearing aids are in the market since several decades yet consumer perceptions on this product have not changed. Hearing aids are not perceived to be user friendly at the first place. This is one of the major causes for not an appreciable change in the user perception in last several decades. That is to say till date hearing aids suffer from inelastic demand of the market. Hearing aid technology is not yet matured enough so that consumer can differentiate among the products and its at tributes. In other reason, hearing aids require a considerable investment for the patient as it falls out of insurance coverage. Hearing aid yet does not have any substitute in a real sense making it inelastic to the market demand. Amiani (2007) asserts from the past research of ‘Lee and Lotz’ as well as ‘Kochkin’ that hearing aids do not exhibit high elasticity of demand and the reasons are many and varied as mentioned earlier. From this perspective, it makes no sense to reduce the price to increase the revenue of the firm. On the contrary, any such attempt may bring down the revenue of the company. Question: Evaluate different possible strategies that companies could implement to gain a sound position among their competitors in this hearing aids market. Use relevant theoretical concepts discussed in chapters. Answer: Revenue is a function of product price and the corresponding sale in numbers. Any marketer would be interested to increase the revenue and t hereby the profit of the firm. Amlai (2007) has already demonstrated that hearing aids are price inelastic to their demand. Given inelastic nature of demand, as in the case of hearing aids, any reduction in price does not come with corresponding increase in the sale of the product. Marketer needs to explore some other means to expand the market. Currently, only 23.6 percent of the people use hearing aids of the total potential that makes up to 31 million. Even one percent expansion of the total pote

Sailor Jerry Essay Example | Topics and Well Written Essays - 1000 words

Sailor Jerry - Essay Example Other than modernizing the tattooing industry, Sailor Jerry had a colorful and diverse life and career, which he balanced along with his love for tattooing (Levy 46,47,48). Sailor Jerry had developed an interest in tattooing and started practicing it ever since he was a teenager. The technique of tattooing used by him at that time was the hand-pricking method. Later on, he was taught how to use a tattoo machine by a Chicago tattooist named Tatts Thomas. Under Thomas’s training, Sailor Jerry would usually rehearse tattooing with a machine on drunken people who were brought to him. He kicked off his official career years later in Hawaii, where he opened his first tattoo parlor. Other than tattooing, Sailor Jerry also pursued the occupation of a dockworker in Hawaii, therefore adding some diversity to his life (Demelo 74). Having enlisted in the navy during World War II, Sailor Jerry also served as a merchant marine and so traveled to many places. He often tattooed people, especi ally sailors, at his ports of call. Having been to the Far East, and being exposed to tattoos on other sailors, he developed an interest in Asian imagery. This interest made him incorporate many Asian designs, such as dragons, into his art of tattooing. Besides this, Sailor Jerry was very protective of tattooing, and had a strong concern in developing it as an art form. Moreover, he believed that majority of the American tattooists were ‘greedy, talentless copycats’. As a result, he looked up and kept in touch with tattooists like Paul Rogers and Brooklyn Joe Lieber, who shared his opinion in improving the art of tattooing. Simultaneously, he spoke out against those who he saw as tainting the field through their sly business practices and lack of talent (Demelo 74). Sailor Jerry, on the other hand, seemed to have an excess of talent. A typical Sailor Jerry tattoo was distinguished from other tattoos by its bold and steadfast lines, along with an amazing attention to det ail. For instance, the riggings contained by his clipper ship tattoos were nautically accurate. However, it was only after he opened his last tattoo shop Chinatown, Honolulu that his fascination with the â€Å"Oriental style† of tattooing really flourished. During this time, he started a trade relationship with two tattooists (one was from Japan, while the other from Hong Kong), wherein he would trade American tattoo machines and needles for their advice and designs. From them, he learnt a lot about the ways Japanese used colors, shaded, and made use of the entire body as a canvas (Demelo 74; Sailorjerry.com). However, even though he incorporated some of the Japanese style of tattooing, the style Sailor Jerry used was completely unique. His art of tattooing consisted of the Japanese finger waves, wind bars, and full body tattoos which reflected the history and pop culture of America; the Spirit of ’76, the Alamo, General Custer at Little Big Horn, Rock of Ages, big bus ted mermaids, and many similar designs motivated by North American thinking. These designs were also different from the traditional American style (of unrelated and separate tattoos spread out on the body) because they were larger, fused, and custom made. The incorporation of Japanese styles in Sailor Jerry’s tattoos was sometimes criticized by patriotic Americans. However, Sailor Jerry’s success at improving the tattooing industry made up for

Vancouver, Canada Essay Example | Topics and Well Written Essays - 250 words - 1

Vancouver, Canada - Essay Example The area has a population of 5300 people per square kilometer (Kalman 21). One of the most important aspects that tourists may have interest in when visiting the country is the town’s architecture. Vancouver is the only place in Northern America with diverse architecture where it hosts different styles of building. The Marine building is one of the chief architectural landmarks in Vancouver. Visiting it gives tourists a general idea of the manner in which buildings in Canada were constructed in the 20th century. The diversity is unique and attractive and this is something that would amaze tourists (McDonald 18). Among the most striking figures in the city is Inusk at the Bay of England. Cactus Club Cafà © is attractive from outside and has a welcoming group of people that tend to the visitors (Alberta). Vancouver Bed and Breakfast is another attractive location for tourists where they can spend the night before they wake up to visit the different sites the country has to offer. The Lonsdale Quay is a hub overlooking the city of Vancouver (Ellen 53). When staring across the lake, one has a clear view of the landscape of the

What Happens in Smart Cars Reflects Shifts That Occur in Global Supply Research Paper

What Happens in Smart Cars Reflects Shifts That Occur in Global Supply Chains - Research Paper Example This research paper will look at the various green strategies and the elements which are causing the strategies to alter as well as how this is affecting the green strategies which are currently within the market. The concept of green strategies is one which has recently emerged in the marketplace, making it an area of question and opportunity.   The research paper will ask:- What are the threats with green strategies?- What are the opportunities developed with green strategies?- How can companies work with green strategies to change the global supply chain?- What are the current developments that are driving forward green strategies?- What are the next steps for green strategies and the global supply chain?These various concepts will identify the problems and opportunities with green strategies as well as ways in which a company can create the right approaches to being a part of the green movement and the supply chain that is continuing to grow in demand from the available resourc es based on green strategies.   Through these different research studies, there will be recommendations about the green strategies and what can be done to sustain and develop the supply chain that is currently being developed.   By doing this, the correct initiatives can be taken to alter and transform the green strategies and expectations that are a part of the supply chain development.  The approach to green strategies is based on finding different environmental management systems that can offer new solutions.   The management systems are developed specifically with the ideology of having sustainable features with the supply chain while continuing to work toward constructive solutions within the environment.   The green strategies are furthered with the adaptation of diverse opportunities which are based on ways to cut back on the resources which are used while becoming more efficient with the supply and demand which is being built.   This is forming the foundation of the strategy for the green strategies while offering different ways of managing the needs that are a part of the systems.   The green strategies are able to adapt organizational components in terms of the types of supplies sent, number of supplies that are given or received at a time, materials used and the management that occurs with the supply and demand which occurs.   Each of these strategies combines with other concepts, such as corporate responsibility and the expectations which are now a part of the global supply chain and being met by various countries.

Law Enforcement Essay Example | Topics and Well Written Essays - 500 words - 1

Law Enforcement - Essay Example 2. A terrorist threat is almost certain to change the role of the state or local law enforcement. This is because they have the best local knowledge about possible modes of attacks and security vulnerabilities that are applicable to their individual areas. In addition, they often have insiders who can tip off alerts. In addition, law enforcement authorities can often incorporate keeping an eye on suspicious movements or persons as part of their local security operations, something that centralized counter-terrorist agencies will find difficult to do. For example the Intelligence Reform and Terrorism Prevention act of 2004 (1) made specific provisions for increasing security checks at airports and borders, which is impossible to implement in practice without local law enforcement agencies participating actively. The best way that they can operate is in conjunction with specific anti-terrorist groups, with a designated number of local and state law enforcement officers undertake special training, and work in collaboration with central agencies. For example, Federal Law enforcement Training Centres ( FLECTs) (2) have already been set up specifically to train local and state law enforcement officers to train in counter-terrorism. 3. During the next attack, the state and local law enforcers should be much better prepared with a plan to limit the damages of the attack, an emergency plan to shut off routes of escape or access to perpetrators, carry out on prompt investigations, detain suspects and co-ordinate with agencies outside their jurisdiction. In addition, they would be much better trained to cope with disasters with the help of local emergency and disaster services. 4. If I were the State Director of Law Enforcement, I would keep my forces and systems in high alert, being prepared for all future terrorist incidents. I would set aside a significant

Olympic Village Project Management Essay Example for Free

Olympic Village Project Management Essay On July 6 2005, the International Olympic Committee announced the designation of London as the host of the 2012 Olympic Games. 8 days later, the Olympic Bill was introduced to the Parliament, allowing the launch of lottery scratch cards in order to fund the Games. In the preparation of the reception of the Games, the city of London started a big renovation plan that came with the construction of several infrastructures. Among them was the Olympic Village. Before Execution Presentation The Olympic Village had the most spacious accommodation in the history of the Games, with ample room to house the 16,000 athletes and NOC team officials in 17,320 beds, and with the capacity to add more if required. The Olympic Village was conveniently located in the midst of most sports venues. The great majority of competitors (80% of Olympic athletes and over 95% of Paralympic athletes) will be within 20 minutes of their venues. Though unified in design, the Olympic Village had distinct residential and international zones in strict accord with IOC Olympic Village guidelines. The international zone, located north of Stratford International station, comprises athletes’ entertainment and leisure facilities, the visitors’ welcome centre, the media sub-centre, meeting rooms and conference facilities and areas for the Welcome Ceremonies and flag displays. The residential zone contains the apartments, the main dining facility and the polyclinic. Adjacent buildings houses various services including athlete accreditation, sports information, the NOC centre, the Olympic Village operations and service area (VOSA), the athletes’ disco and the Chef de Mission meeting hall. The transport mall was split into two main areas. One served the Olympic Park and the other provided transit to other London competition venues. As the Games progressed, bus services operated from here to London’s key tourist venues. Transport within the Olympic Village itself was provided by a zero-emission continuous bus shuttle to connect apartment blocks with all the main facilities, including the transport mall and dining facilities. This service ran on a continuous 24-hour basis, although on a reduced basis during the early hours of the morning (01.00hrs to 05.00hrs). The Olympic Village’s main entrance is at the southern end of the complex, close to Stratford International station and the main vehicle pickup/drop off facility. Secure car parking for accredited guests and visiting officials will be nearby. Schedule Given the size and the nature of the project, the LOCOG (London Organizing Committee of the Olympic Games) and the ODA (Olympic Delivery Authority) did not wait for the IOC decision to begin the project of the construction of an Olympic Village. As we can see on the table below, the organizations started, since 2003, the groundwork for the athletes’ accommodation. By the time the IOC gave its verdict, the location was chosen and the designing details were already on their way. As the soon as the decision was made public, the tendering for the main contractor began. Shortly after, the construction on-site started with the demolition phase. The construction of the Village was completed in early 2012 for a total duration on-site of almost 6 years. Location The area chosen as the construction site was located in east London, seven minutes from all of the attractions of the city centre and in the heart of the Olympic Park. This location is part of the development project of Stratford City. Stratford City will bring almost 5 000 homes and 30 000 jobs to Stratford and has been given outline planning consent. The project, once completed, will be one of the largest mixed use developments in the UK for many years. It is the brainchild of development partners Chelsfield plc, Stanhope plc and London and Continental Railways. The plans include 465,000 square meters of offices, 4,850 new homes for approximately 11,000 people, 150,500 square meters of retail space and up to 2,000 hotel bedrooms. Work began in 2006 and is expected to take 20 years to complete. Environmental In early 2003, the governmental organizations carried a full environmental impact assessment as part of the Olympic masterplan planning applications. This environmental assessment considered existing site conditions, potential impacts of Olympic developments on the site and its surroundings, as well as opportunities for environmental management, awareness-raising and cultural activities. The studies and mitigation proposals have formed the basis for a detailed environmental brief for the Olympic Village. It includes: †¢ Application of the highest recognized UK standards for sustainable construction to meet carbon emission and waste minimization targets †¢ Climate-proofing to take account of predicted climate changes in the decades ahead †¢ An integrated approach to resource management and infrastructure development for energy, water and waste †¢ Emphasis on access, mobility and community services infrastructure to reduce car dependency and promote healthier lifestyles †¢ High soundscape quality and a legacy of exemplary noise management practices with supportive soundscapes for people with visual and hearing impairments †¢ Incorporation of green space and biodiversity into the design to provide ecological, water management, air quality and visual amenity benefits. Paralympic considerations Because the Village also welcomed the athletes participating in the Paralympic Games, the service providers were asked to make necessary adjustments to the physical features of their premises to allow equal access for all in accordance with the UK’s Building Regulations. The LOCOG will ensure that the Paralympic Village will meet any new standards agreed with the IPC, such as single room accommodation for every athlete with a severe disability (such as those who use an electric wheelchair for daily living). Every apartment will benefit from spacious bathrooms and shower rooms. Because the Paralympic Village will be specifically designed to be accessible, the IPC and the NPCs will – for the first time – be able to indicate in advance where any special aids and facilities should be located. Costs planning The construction costs were planned to reach $ 1 101 million for a 5 years project (from June 2007 to May 2012). As we can see on the table below, almost the total of that sum has been used for the main construction work of the site. The LOCOG financed the temporary works for an amount of  £ 61 million. Those temporary workers, employed in early 2012, were given the task to tune up the Village (equipping it with furnitures). The financing of the permanent workers for an amount of more than a billion pounds will be discussed in the next point.

Swot Analysis Essay Example for Free

Swot Analysis Essay This paper gives a detailed description of the business plan that I have chosen. The SWOT Analysis will discuss strengths, weaknesses, opportunities, and threats for my proposed tanning salon. The paper will discuss in detail and, in some instances, how different factors of external forces and trends and internal forces and trends have different effect on the SWOT Analysis. The Business Plan The company and business plan that I selected was a business plan made specifically for a tanning salon. The business plan was an executive summary. It included the objectives, mission, and the keys to success. It also included a summary of the company and the products and services that the salon will offer. Strategy, Implementation, and Management summaries were included. Finally, it gives a detailed financial plan. This business plan is extremely detailed and can help give anyone an clear understanding of how to get a business started, what it takes in detailed to get started, and actually how much work and precision it will take to get started. This business plan helped me to understand and outline the strengths, weaknesses, opportunities and threats that could affect my proposed tanning salon. SWOT Analysis – Strengths The strengths of my proposed tanning salon are significant. The main strength that will make this salon become and remain successful is the desire and passion I have for the tanning business and the dream of expanding to different areas. Another strength that I have is the strategic planning and development before the salon ever opens. My planning has been extensive. I have planned around some more common pitfalls and possible failures. I also plan to send all of my management team to training so that they can receive the skills necessary to run my salon with minimum errors. SWOT Analysis – Weaknesses I have tried to minimize my weaknesses for the salon. However, there are some known weaknesses that I will have to face and overcome without any down time. The greatest weakness that I will be faced will is the challenge of competing with our salons in the area and getting my clientele built up. Another small weakness is the hiring of new employees. The weakness falls in to place by having to take the time to train and educate the new employees on all the rules and regulations. SWOT Analysis – Opportunities The opportunities for my proposed tanning salon are endless. The greatest opportunity for the salon would be the potential for growth in all areas of the business. The growth potential for this salon to expand to different regional areas is unlimited. The opportunity for new and up-to-date training for all employees will always be available and offered. Improvements within the day to day running of the salon and customer feedbacks are opportunities that can be taken advantage of. These opportunities can improve the overall customer satisfaction and efficiency of daily tasks. Through trail and error and making necessary improvements, the opportunity of making a better, more pleasurable tanning experience for the customer is very much available. Opportunities can be taken advantage of every day. With this business, there is no stopping point and the opportunities are never-ending. SWOT Analysis – Threats Threats are another component that I have planned and prepared for to the best of my ability. The best threat that stands against the success of my proposed tanning salon is competitors and competing businesses. My tanning salon will always have to stay on top of its marketing, special offers, and customer improvements. If anything lacks in these areas, my competitors will get ahead and gain the attention of current or potential customers. My staff can be another threat to the success of the tanning salon. If the management team is not effective in their leadership or faulty in their actions then the employees will become nonchalant in their actions and responsibilities. Having a disrespectful and disobedient staff will be a down fall to the success of the business. I plan to try to avoid this from happening by continually training and periodically inspecting my staff’s action. Although I can not make the threats disappear, I can effectively handle them as they come. Conclusion It can be said without a doubt that to establish a good tanning salon business is not an easy task. It requires extensive planning and preparation. A detailed and thorough business plan along with a well thought out SWOT Analysis should be an outstanding starting point. Although every detail can not be planned or worked out, the key to success is learning from a mistake and correcting it two-fold. In order for my proposed tanning salon to be a success, I must endure the tribulations and accomplishments through my own trails and error.

An Analysis Into The Uk Food Retail Industry Marketing Essay

An Analysis Into The Uk Food Retail Industry Marketing Essay The analysis will begin with a presentation of the food retail industry and a highlight of its significant features. Furthermore, to assess the remote environment of the industry a PEST analysis will be conducted, analysing the political, economical, social and technological factors that affect the industry. Furthermore, a Porters 5 forces analysis will be used to evaluate the operating environment and the nature of competition. Moreover the major competitors and their competition strategies will be identified. Additionally, the effect of the remote and operating environment on the players of the industry will be highlighted. Also, a critical analysis of the industrys strength and its future will be presented. Finally, a critical evaluation on the used business analysis techniques will be illustrated. 2 .Industry profile The UK food retail industry is an established sector of the UK economy. During the last thirty years the food retail corporations expanded their activities to serve various consumer needs. The products that are provided to the public include food and its sub-products, but also alcohol, tobacco, health and beauty products, clothing, electrical products, homeware, fuel and financial services. However, according to the Mintel report 2009, more than half of the total sales in 2008 were assigned to food. Furthermore, concerning the size of the industry an increasing trend of sales can be observed of about 4% per year from 2004 to 2008 and a total amount of 108.1 billion pounds in 2008 (National Statistics Mintel report 2009). The food retail industry is mainly controlled by large supermarket chains that possess the overwhelming majority of the industrys market share, as it will be analysed further in the report. Concerning the size diversification of the retail stores, the majority are large units like hypermarkets, supermarkets and discounters with a percentage of 62% of the total number of stores. Furthermore, small units as convenience stores and gas stations represent the 21.2% and food and drink specialists the 11.3%. The minority are drug stores, warehouses and cash and carry stores (Datamonitor 2009). 3. PEST analysis Macro-environment To analyse the macro-environment or otherwise known remote environment of the food retail industry, a PEST analysis will be used to specify how Political and legal, Economical, Social and Technological issues affect the industry. 3.1 Political There are many political and legal factors that affect the food retail industry. Future political decisions concerning taxation or the retail industry legislation will definitely have an impact in the industry competitors policies and strategies. The current legislation and regulation concern competition, employment, environmental, food and grocery safety, financial services and health issues. Specifically, the UK food retailers are obliged to follow food hygiene legislation set by the Food Standards Agency and the equivalent European Union regulation such as the General Food Law Regulation. In the UK the food safety act of 1990 was enacted to set the food safety requirements for food intended for human consumption. The Food Standards Agency was created in 2000 after the food standards act of 1999, which was enacted to further secure the public health related to food safety (Office of Public Sector Information, 1999). The UK food retailers are obliged to follow the above regulations in conjunction with the General Food Regulations 2004 that set the rules about the transportation, distribution, quality, hygiene, maintenance, advertising and selling of food and its substances. Especially for the food hygiene and maintenance the rules and requirements of the Food Hygiene Regulations of 2006 and the internationally recognised Hazard Analysis Critical Control Point (HACCP) must be followed (Food Standards Agency, 2010). Therefore, possible disobedience of the above regulations by the supermarkets will cause legal problems and the enforcement of fines, harming their budget and social image. The competition in the UK is observed and controlled by two government bodies, the Competition Commission and the Office of Fair Trading. The two government bodies ensure that the companies in the UK comply with the competition law and practices. Therefore, they observe and interface the market to avoid monopoly, oligopoly and cartel phenomena. Their role beyond the control of competition between the competitors within the industry is to ensure the fair trade between the supermarkets and their supplies. According to recent press publications the fair trade is currently the most important issue (Haurant S., 2009). In 2001 the Office of Fair Trading enacted the Supermarkets Code of Practice to regulate and assure the trade between supermarkets and suppliers, who include amongst others, farmers and breeders (Office of Fair Trading, 2001). Additionally, the major supermarket chains had been often accused for anticompetitive, unfair practices and failure to meet the necessary requirements . For example, in April 2010 the Office of Fair Trading fined nine retailers for anticompetitive practices at their tobacco pricing between 2001 and 2003 (Mintel report, 2009). For this reason the Competition Commission planned to change the existing Supermarkets Code of Practice to a new Grocery Supply Code of Practice (Haurant S., 2009). The new code of practice added intensive pressure to the Grocery retailers because they were forced to comply with stricter regulation and to cover the costs of the observation body. This new regulation led to greater competition which toughed the operations of the supermarkets but reduced slightly the prices to benefit the consumers. Another important group of regulations are those concerning the planning and environmental law. The grocery retail companies need to comply with the planning law to be able to expand their activities in new places. During the past years, the grocery retailers tended to expand their stores in places away from town centres. The reason was primary the reduced property prices and the ability to construct large supermarket units, maximising their profits. However this trend provoked a series of issues such as the increased pollution from the consumers transportation leading the government to change the legislation, demanding the presence of town centre stores at first. Therefore, the reaction of the supermarket chains was to increase the number of mid-size and small stores who complied with legislation and increased the supermarkets points of presence (Tescopoly; Butler S., 2006). Furthermore, the grocery retail corporations need to comply with environmental law and regulations concerning goods transportation pollution, aesthetics, proper disposal and recycling. For example the supermarkets were forced by new legislation to charge their customers a certain cost for each provided plastic bag (Brogan B., 2008). There is a significant percentage of the workforce that is employed in the food retail industry. Therefore, the food retail companies are obliged to comply with the UK and EU employment legislation exactly as the rest of the employers. Labour law such as the Employment Rights Act 1996 and the Employment Act 2002 specify the workers rights including wages, working conditions, work hours and job security Also, during the past thirty years, a series of anti-discrimination laws were enacted to establish equality and diversity in the workforce (Businesspme.com, 2008; direct.gov.uk, 2010). Also, the food retail corporations are obliged to comply with health and safety standards in the workplace in operations like the use of machinery, electrical equipment, transportation of goods, violence etc (Shropshire, 2010). These regulations are mainly set by the Health and Safety at Work Act 1974 and the Workplace regulations of 1992. Therefore, any political decision leading to more complex employm ent legislation can increase the labour costs in the industry and reduce the profitability. Additionally, non compliance with the labour regulations can lead to long term litigations with former or employees or the government. During the last years the large supermarket chains expanded their activities to provide financial services such as credit cards, loans and deposits. Therefore the supermarkets are obliged to comply with the legislation and regulations enacted by the Financial Services Authority (Financial Services Authority, 2010). Therefore, a possible change in financial services taxation or regulation will affect their profitability. Furthermore, the supermarkets are obliged to pay the equivalent corporate tax at the HM Revenue and Customs. 3.2 Economical The economic factors, incidents and situations that affect the food retail industry can be concentrated in the following categories: Consumer spending and disposable income, inflation, taxation, interest rates, unemployment, monetary issues, and the recent financial crisis. The recent financial crisis has definitely brought many important changes in the food retail sector as well as to the majority of the industries. However, the effect of the financial crisis did not affect negatively the consumer demand. On the contrary the consumer spending in the food retail industry increased from 2007 to 2008 especially in the food products and continues to increase at an approximately rate of 5% (National Statistics; Mintel report, 2009). The main implication for this trend was that because of the recession, the consumers cut their eating out expenses and started to consume food at home as it is much cheaper. Furthermore the sales of organic food, specialised products such as television and sound systems and expensive products declined (Mintel report, 2009).On the contrary, the sales of own brand products and hard discounters chains increased indicating the consumers turn in low cost products. The price competition and the importance of food increased the consumer demand and expenditure; however it is doubtful if it will continue to rise mainly because of the general economic uncertainty and the higher upcoming personal income taxation. In macroeconomic terms, the GDP after a massive decline in its change rate started to increase after the mid 2009 to reach a positive 0.5% in early 2010. Also, the inflation after a decline during the recession increased in late 2009 which probably led to an increasing trend at groceries prices (National Statistics, 2010). However, the Bank of England continues to maintain the interest rates at a low level (0.5%), to protect the fragile economy (BBC, 2010). This low interest rate will lead to increased consumption because consumers will favour to spend than to save their funds and the food retailers will be able to borrow funds at a low costs to cover their liabilities. This fact will act as compensation to the increased inflation and will probably maintain the prices. Concerning the monetary issues, during the last three years the sterling faced a significant decline of approximately (-26%) towards the euro and approximately (-25%) towards the dollar which increased the cost of imported goods in the UK (Yahoo Finance, 2010). Therefore, this situation might force the UK food retailers to construct food manufacturing plants in the United Kingdom and prefer UK suppliers. Thus, the grocery retailers will be able to have a stable pricing policy and larger price margins. From 2009 to 2010 the exchange rates fluctuated causing uncertainty and maintaining the food prices high One of the most important parts of the economic factors that affect the food retail industry is taxation. This is divided to personal income tax for the consumers and to corporation tax for the supermarkets. After May 2010 elections a coalition government between the Conservatives party and the Liberal Democrats party formed and changes are expected in taxation. Concerning income tax an increase in tax contributions is expected in 2010/2011 which will lead to a decline in consumption possibly affecting the more expensive goods and food retailers. On the other hand the corporate tax will be probably reduced during 2010 to boost economy and development. (Vincent, 2010) Therefore, the food retail corporations will be able to afford larger margins to price competition. The above facts will possibly lead the supermarkets to a trend of decreasing prices in basic goods and making offers to maintain consumer spending levels. For example there is a trend at supermarkets to offer products in r ounded prices ( £1,  £2) creating an offer impression (Felsted A., 2010). 3.3 Social The next sector of the PEST analysis is consisted by the social factors that affect the industry such as the demographics, lifestyle, culture and population trends. It is well known that Europes population is getting older and as years are passing this phenomenon will be more intense. In the United Kingdom (Mintel report, 2009) the average age and the percentage of retired people are rising. This trend has many implications to the food retail industry. First of all, elder people tend to consume less than younger people. This happens because their income which mainly comes from pensions is lower. Secondly, elder people tend to shop from the cheaper discounter retailers. Therefore, the market share of the discounter chains will increase against the rest of the competitors in the industry (Mintel oxygen, 2009). Also, the additional needs of this age group leads to an increasing trend of online and distance shopping which increase the home grocery deliveries. Thus, the operational costs of the supermarkets increase due to increased expenses for vehicles and personnel. Another implication coming from the ageing population will be the need for new product lines designed for people with various chronic ailments which are common amongst elder people. An important issue that concerns the society is obesity. According to the Health Survey for England, there is an increasing trend of obesity especially in children (NHS, 2009). The health problems and their consequences led the government and various organisations to promote a healthier lifestyle in Britain. Therefore, the consumers health awareness increased and they turned their interest to healthier foods and to more fruit and vegetables. Thus, it can be supposed that the food retail corporations will continue to adapt to the consumers demand enhancing their existing product lines with new healthier products such as organic foods, low fat and low sugar products and healthy food campaigns. Also, it will be possible to appear products for specific social groups such as people suffering from diabetes, cardiovascular diseases and allergies. Therefore, by targeting these consumer groups the food retail corporations will increase their income and improve their corporate social image. Furthermore, the increasing trend of more women entering the workforce, led to the need for ready meals at the supermarkets because women had less time to prepare food after work (International Labour Organisation, 2008). As this trend continues the supermarkets will expand their ready meals variety and create new categories depending into cost, calories and taste covering different needs. Also, the presence of different people from different background and culture in the UK changed the structure of the society. According to the UK National Statistics approximately the 10% of the UK population is non-British (UK National Statistics, 2001). Different cultures mean different habits and different food preferences. Therefore, the food retailers often provide goods from all over the world to serve those needs. 3.4 Technological The final element of the PEST analysis concerns the technological factors that are related to the food retail industry. The technological development affected and changed the industry in different categories including consumers, environment, cost, distribution, and logistics. During the last decade, the supermarkets in the United Kingdom took advantage of the internet and they are offering online shopping to the consumers. Through this innovative feature the supermarkets offer their entire catalogue of products to the consumers and the ability to compare prices, search for a product, pay and order for their groceries. Therefore, the food retailers reduce their personnel costs while they are able to advertise almost free and make consumers aware of their offers. Also it is not unusual that many products cannot be found inside the stores and are available only through e-commerce (Tesco annual report 2009). This is another example of minimising operating costs while increasing sales. Furthermore, the food retail corporations used the information technology to organise their operations and maximise the organisations efficiency and profitability. Specifically, the management of each organisations functions is assigned to specialised software and digitalisation of processes. Through the use of innovative technology the cost and the paperwork is reduced and time is saved. Also, the logistics department increases its efficiency because the supply chain is more efficient controlled and the stock management provides a real and immediate view (Sainsburys annual report 2009). The implementation of technology can be beneficial for both retailer and consumer. The self-checkout machines reduce the labour costs of the company because they usually require one person per five machines to observe. Also, in that way the consumers save time and control their groceries shopping. The introduction of point earning cards offers discounts and rewards to the consumer while it provides valuable information to the supermarket company about the preferences and habits of each individual. The analysis of this information assists to the companys advertising planning and strategy while it offers the ability of targeted marketing (Moody, 1997). The effective application of technology in the distribution and transportation process through energy efficient vehicles protects the environment as it reduces the vehicles carbon emissions. Furthermore, the food retail company improves its corporate social responsibility and reduces the goods transportation cost. Finally, the Universal Product Code or in other words bar-code was an innovation that brought a revolution in the industry. Each product could have its specific bar-code, simplifying the pricing and check-out while saving time and establishing accuracy. Also, the use of wireless technology and the attachment of electronic chips on the products can prevent theft and measure the product availability on shelves. Therefore, the inventory is the supply process becomes faster and the food retail corporations avoid unexpected losses that due to their volume can have a significant cost for the organisation (Food Marketing Institute, 2010). 4. Porters five forces analysis Operating Environment To analyse the operating environment of the food retail industry and evaluate its competitive nature, a Porters Five Forces Analysis, created by E.M Porter professor at Harvard University Business School, will be used. According to Porter the five forces are: the industry competitors rivalry, the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers and the threat of substitutes products or services (Porter, 2004). 4.1 The industry competitors rivalry. The competition in the food retail industry is intense. The named big4 supermarkets which are: Tesco, Sainsburys, Asda, Morrisons own the 73.3% market share, fact that makes the industry an oligopoly (Mintel report 2009). Below are the identified the major competitors in the industry and their competitive strategies. 4.1.1 Tesco Tesco is the market leader with a market share of 31%, and a total number of outlets 2,282, is traded in the London Stock Exchange and had  £41,520m sales and  £2,381m profit in 2009. Beyond food products it sells electrical equipment, health products, petrol, clothing, homeware, telecommunications through a joint venture with O2, and financial services through Tesco Bank (Datamonitor, 2009). Also, Tesco is expanding to land telecommunications, construction and youth clothing (Parker; Felsted; Poulter; Minton, 2010) Tescos expansion plans target to the development of the small Tesco Express who satisfy the legal size requirement of Sunday trading act to operate on Sunday (DEFRA, 2006). The objectives of Tescos strategy are concentrated in five areas: to be a successful international retailer, to grow the core UK business, to be as strong in non-food as in food, to develop retailing services such as Tesco Personal Finance, Telecoms and tesco.com and to put community at the heart of what we do (Tesco Annual report 2009). 4.1.2 Sainsburys Sainsburys is a supermarket chain in the United Kingdom with a market share of 15.4%, and a total number of outlets 792, is traded in the London Stock Exchange and had sales  £18,911m and  £466m profit in 2009. Sainsburys sells food products, home and garden products, electrical appliances, clothing, health products, sports and leisure products, petrol and offers financial and insurance services. Also, Sainsburys is expanding to Electricity and Gas, broadband and digital TV. Furthermore, Sainsburys collaborates with convenience store chains Bells Stores, Jacksons Stores, and JB Beaumont Stores in a strategic alliance move to increase its market share in the convenience stores battle. Sainsburys concentrate its corporate objectives in five areas: Great food at fair prices, Expansion in non-food products and services, Reaching more consumers through alternative distribution channels (online shopping), growing supermarket space and active property management of existing stores (Datamonitor, 2009; Rigby and Killgren, 2008; Sainsburys annual report, 2009). 4.1.3. Asda Asda is a supermarket chain owned by Walmart a United States of America supermarket corporation. Asda operates in the United Kingdom with a market share of 15.1% and a total number of outlets 356 and had sales  £18,573m and  £520m profit in 2009. Asda sells food products, health and beauty products, household products and petrol. Also it offers telecommunication services through its own mobile network Asda mobile and clothing through the George stores. Asdas competitive strategy is to differentiate from the competition emphasises in the fresh food, including bakers and butchers in its stores. Also, Asda operates a discount store Asda Essentials with own brand products competing directly with the discounters Lidl and Aldi. In a generic view, Asda targets in price competition boasting better prices and offers. (Datamonitor 2009; Corporatewatch.org.uk, 2004) 4.1.4. Morrisons Wm Morrison supermarkets or otherwise Morrisons is the fourth supermarket chain in the United Kingdom. Morrisons have a market share of 11.8% and a total number of outlets 420. Morrisons sells groceries, household products, petrol and dry cleaning and photo services. Morrisons operates through its own stores and its subsidiaries with Safeway among others. Morrisons target is to become the Food Specialist for Everyone as it owns 13 manufacturing plants and a fresh food factory. Morrisons concentrates its strategy around three brand values: Fresh, Value and Service. This means that Morrisons targets to offer fresh food in competitive prices in a premium consumer service. Generally, Morrisons is an emerging power in the industry and tries to gain competitive advantage by connecting the gap between value and high quality products. (Datamonitor, 2009; Wm Morrison annual report, 2009) Examining the nature of competition and the competitive rivalry it can be observed that the market share of mid-size and local grocery retailers is too small and the increasing appearance of big4 convenience stores and the large fixed costs. This leads to the implication that the competition in the industry is mainly concentrated among the major competitors. The major competitors are operating in a mature market, which pushes them to fiercely compete for market share through price, range and service (DEFRA 2006). In a mature market with a stable population like in the UK the consumption cannot be increased significantly. Thus, the main objective is to acquire a bigger percentage of the market share pie. Therefore, this situation has driven the grocery retailers to compete in a price war to maintain their customers and if possible to attract more to increase their revenues (Felsted, 2010). For this reason the grocery retailers aim to innovate and minimise the cost to be able to allow larger price margins. Also, taking into account the recent financial crisis and the recession it can be observed that the consumers were cutting their expenses and turned to hard discounters chains such as Lidl and Aldi. (Mintel report, 2009) This situation strengthens the price competition from sophisticated to basic products such as milk, poultry and bread. Also, the major competitors adopted aggressive advertising policy comparing often their prices with competition (Leroux, 2009). Furthermore, to increase their competitiveness supermarkets expand their activities and increase their product range. For example they offer in their stores non-food products like electrical equipment, homeware, pharmacy, financial services etc. This action widened their competitive arena, as they compete with a large portion of the retail sector such as electrical equipment, clothing, DoItYourself, furniture and health and beauty stores. The existence of petrol stations at the supermarkets competes directly with the petroleum providers e.g. BP and SHELL. Also, the supermarkets expansion to financial services e.g. Tesco Bank, place supermarkets to compete with retail banks. It can be suggested that the supermarkets because of the mature food market aim to provide a total package of products and services to their customers covering all their consuming needs; thus increasing the food retail industrys sales and profits. 4.2 The threat of new entrants. The entrance of new competitors in the food retail industry faces several difficulties. The creation of a new supermarket chain requires large capital investment, funds for corporate planning, advertising and trading capital. Furthermore, the majority of the industrys market share is acquired by the established big4 chain supermarkets and the margins for expansion are very limited. Also, the acquisitions are very difficult to realise because of the high value of the existing chains. However possible mergers or strategic alliances might take place. Other barriers to entry in the industry are the large fixed costs and the developed supply chains. Also, the existing dominants of the market benefit from the economies of scale which gives them the ability to adopt an aggressive pricing strategy. Therefore, it is very hard for the smaller retailers to compete and survive in that environment. According to the Competition Commission (2008) there are three different factors that lift entry barriers to the industry: a) cost advantages that large grocery retailers have b) the planning regime for grocery retailing and c) the control of land of large grocery retailers. The Competition Commission report divides the large grocery retailers cost advantages in two categories: distribution costs and purchasing costs. The large grocery retailers gain benefits from reduced distributions costs occurring by economies of scale and economies of density. The economies of density benefit the supermarkets because they operate satellite distribution centres that serve groups of stores. This process reduces the distribution costs because the distribution centres supply only the short and medium distance branches saving time distance and transportation costs. The economy of scale impact is that the supermarket chains use technology to control the products availability, to maintain the sensitive groceries such as meat and vegetables. Also, the supermarket maximise the efficiency of the distribution from and to suppliers, supermarket stores and consumers. Therefore this acts as another barrier to entry because the large supermarket chains have established channels of distribution and a cost effective distribution network supported by their own distribution fleet which covers the majority of the British territory (Competition Commission, 2008). The purchasing costs act as a barrier to entry to the food retail industry. The large supermarket chains because of their high volume purchases are able to deal better prices with their suppliers. Therefore, they are able to offer their products at a lower price in contrast with the smaller retailers who are obliged to purchase at a higher price (Competition Commission, 2008). Also, the big4 chains have already a competitive advantage because they possess knowledge and information about the suppliers. The volume of their sales gives them the ability to make large orders of supplies in lower prices. Another barrier to entry in the industry is the current planning regime for grocery retailing. The planning regulation sets limitations to the ability of new and existing competitors to open new stores in the positions they want. The reasons for this include environmental, competition and town planning issues. Also, the continuous development of supermarket outside towns led the UK government to demand the town centre development since 1996 (Competition Commission, 2008). Additionally the large supermarket chains already control the suitable land and the best locations, which make the rest of the sites expensive and difficult to find. All the barriers to entry in the industry are beneficial to the oligopolistic big4 supermarket chains and allow them to increase their profitability through the reduced costs and by controlling the goods prices. 4.3 The bargaining power of suppliers. According to the Datamonitor report (2009) the suppliers in the grocery retail industry include: food manufacturers, food processors, farmers, and agricultural co-operatives. The most powerful suppliers are the food manufacturers and the food processors because their number is smaller and in some cases they are irreplaceable. The bargaining power of the suppliers is high when they supply the supermarkets with branded goods that are highly demanded by the consumers. The supermarkets cannot apply big pressure to secure low prices and the suppliers can negotiate better prices. Therefore the supermarket chains make long term contracts with certain suppliers while maintaining their deals with a variety of suppliers to keep the switching costs low. Furthermore, the presence of the supermarkets own brands weakens the position of the suppliers and reduces their bargaining power. For example the supermarket chain Sainsburys includes in their product line their own branded Sainsburys ham and the Danepak ham and the consumers prefer them because they are usually sold at lower prices (Ali, 2009). The implication is that the supermarkets gain bargaining power because they are able to change suppliers or to make big orders. However when the food retailers choose to cooperate with only a few suppliers they give bargaining power to suppliers. For example big food manufacturer like Nestle have loyal consumers who give high value to the brand. Therefore, the supermarkets are obliged to bargain with different terms with the big suppliers and make concessions to their profits (Hill, 2007). During the last years the big4 competitors demanding for lower prices, were often accused for price wars with the suppliers. Unfair competition practices like late p