Media Advertising - Societal Conformity and Advertisement of Cigarettes

Societal contour and Advertisement of pallium meat CigarettesSloan Wilson did not publish The Man in the Gray Flannel Suit, a classic on 1950s middle-class conformity, until 1955. But, by July 1953, PALL MALL cigarette advertisers appear aware that society imposemed to respect those who lacked rough edges and eschewed eccentricity (Blum 794). This conclusion seems justified by a TIME magazine publisher advertisement. Here, these promoters apply this conformity principle and other advertising techniques to a particular proposition socioeconomic group. They seek to lure the expanding male, middle-class hearing by presenting adverse playfulness, an enticing social situation, and smooth smoking delight all stemming from their product. The advertisements fertile red coloring immediately strikes a viewer with exciting and raunchy overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and sensible pleasure. The other colors absence only streng thens the red colorings implications. Prominent curving lines contribute the colorings implied connection between enjoyment and the product. The foreground womans curvaceous waist, pectus, shoulders, hair, and cheeks give the scope a fun and lively feeling. Further in the background, the other womens as well as curved bodies also emphasize the cigarettes fun. Even the arching beach umbrellas demo such a feeling. Finally, the small boats billowing sails, pushed by the wind, show fervor and pleasure, an appeal directly to the intended audience. Other aspects strengthen the advertisement designs versed appeal. The foreground womans strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th... ...by asserting, PALL MALL gives you a smoothness, mildness and satisfaction no other cigarette offers you. Of course, the audience need not accept the texts promise of pleasure. They can easily see that PALL M ALLs bring happiness. The picture clearly shows that all middle-class blank males frolicking on beaches with beautiful women carry PALL MALL cigarettes. After all, the advertisements fun and sexy appeal, its enticement to social enjoyment, and its portrayal of the brands pleasures certainly imply that PALL MALLs bring social happiness. Then again, cigarette advertisers notoriously ignore tobaccos deadly effects, but who has time to consider negatives when viewing such an appealing scene? WORKS CITED Blum, John, et al. The National Experience A History of the United States. fifth ed. New York Harcourt, Brace, Jovanovich, Incorporated, 1981.