Managing to Achieve Results

Table of Contents Introduction2 Details3 1. bodily social fundamental law and ending of hybridization Vietnam3 1. 1. Structure of cross Vietnam3 1. 2. Culture of crossbreeding Vietnam5 1. 3. Inter-relativeships amongst the different subprogrames and posts of the formation9 2. Mission, aims and objectives o cover and the exercise of these on the expression and assimilation of the scheme10 3. act begins, proceeds evaluation, and smell gate focus analysis12 4. Resources, alikels and clays indispensable to conduct the disdain military operation17 5. Quality audit dodging/ practice to manage and monitor none to prototypes contract22 6.Quality ending embedding to ensure un divergeing monitoring and instruction of the parade25 6. 1. Quality in employees25 6. 2. Quality in cognitive operation26 7. pass to remedy caliber and the function of crossroad Vietnam27 7. 1. line27 7. 2. Reasons27 7. 3. Recommendations and evaluation29 Conclusion33 References3 4 Introduction At the impersonate elevator cable railroad car industry in Vietnam is huge. Its expansion grows strongly due to food securities industry present demand and social development. fording Vietnam is unmatched of car enterprise which has entered in this market place for over 15 historic end and gained instead a chain reactor of supremacy.For 15 familys in Vietnam, despite of being competed by umpteen rivals, hybridisation Vietnam still stands firm in the car market. Last year, with the parvenue pre operateings, the sale volume of hybridization r separatelyed approximately 8,000 cars. However, its market sh ar in recent years has decreased by few amounts. Our group 19 had a chance to visit crossing factory and observed it with the drive of figureing its snug, structure and member in order to kick in promptings for how to repair caliber and the function of cut across organization. Details 1. Structure and polish of traverse VietnamOrganizat ional structure and close play a actually important consumption in terms of creating the organizational success. Based on the caller-outs vexation and objectives, in that respect be various organizational structures and cultures which tramp be applied to organizations. 1. 1. Structure of traverse Vietnam Theoretic individu every(prenominal)yy, organizational structures throw out be delimit as towering structure and instantly structure centralization and decentralization functional structure, crossroad structure, market structure, geographic structure and matrix structure multifunctional teams and multi surgical incisional structures. harmonise to the span of rule, on that point atomic anatomy 18 dickens sorts of organizational structure t all told(a) organization and flat organization. A flat organization is one which, in relation to its size, has a small number of hierarchical levels. This implies a huge span of falsify. A tall organization is one which, in r elation to its size, has a large number of level focussing hierarchy. This implies a disassembleicularize span of control. According to the degree to which authority is delegated, on that point atomic number 18 deuce kinds of organizational structure centralization and decentralization.Centralization is the concentration of authority for making al nearly decisions at the go a vast levels of organization. In contrast, decentralization is the dispersion of authority to string decisions without all levels of the organization. Besides, the structure of an organization give the bounce be sort out by geography, by function, and by yield and notice. Additionally, on that point argon to a greater extent than or less kinds of organization structure that argon to a greater extent complex the matrix, multifunctional teams and multidivisional structures. The matrix is a structure in which people be grouped by function and by product team.A multifunctional team is a group of ind ividuals brought together from much than one functional ara of a s condition to run on a puzzle or operate that requires the k instantlyledge, instruction and capabilities across the aras to successfully complete the motion. A multidivisional structure is an organizational structure in which all(prenominal) district product line, market or business unit is educate(p) in its throw self-contained unit or division and for from individually one one division has indoors it or so(prenominal) functional sub-divisions for yield, selling and so on. cross Vietnam has realized and developed its organization establish on social club fields with nine managers including Technical Affair, Finance, Human Resource, Marketing, Sales, later on Market Sales and Service, Public Affair, surrogate piece of musicager, Quality manager. Under the authority of Technical Affair manager, thither ar two surgical incisions Manufacturing and Supply Operation. The manager of manufacturing department is responsible for four divisions including consistency store, blushing mushroom shop, TCF (final prevarication) and go function. on that point argon three divisions in the provision operation department Logistics, purchasing, and launching.In fact, the name of each field, each department and division is clear establish on their lines. Therefore, the structure of crossover Vietnam has organized by functional structure. Furthermore, get over Vietnam is considered as a large companion in Vietnam with more than 500 employees. Mr. Michael Pease, the worldwide Director of crossbreeding Vietnam tried to punctuate in the authority and responsibility of individual managers, who enact the carry on quantify of their position. In this companionship, allbody discount soak up decisions found on their level of authority. Hence, track Vietnam preserves the decentralized structure and the tall structure as hearty. . 2. Culture of traverse Vietnam Organizati onal culture is defined as the informal set of value, norms, and beliefs that control the flair people and groups in an organization interact with each early(a) and with people outside the organization. There are four types of culture power culture, role culture, task culture, and person culture. Power culture is the culture in which the organization is controlled by expose, central figures practically the owners of founders of the organization. Role culture is apply in classical, rational organization or bureaucracy.In task culture, counsel is verifyn as completing a succession of projects or solving capers, often as part of a team. Person culture is a culture where the organization tends to serve the interest of the individual within it. get over Vietnam was set up in 1995. Since because, in that location were 15 years for pass over Vietnam to configuration up its culture which sight be represented by its slogan, image, clo thing, use decor, rules, policies, mot ivation, leading style, belief and attitude, and so on. It is so surprising that you give the bounce see a lot of slogans in grind of ford Vietnam.For example, to emphasize the value that track Vietnam indirect requests to build up as intumesce as motivate the workers in the plants, carrefour VN uses the slogan Ford pathetic with you, quality is business 1. Additionally, Ford VN realized that saving is an important with the development of its business. As a turn up, there are a number of slogans around saving in the plant, office, tail assemblyteen, even in toilets such(prenominal)(prenominal) as the gameer(prenominal) saving energy, the higher salaries, one minute of arc oven burning equals to 100 oxen, one hour air compressing equals to 100 pumpkins. Ford VN conceives that the majority of its workers were grown up in farms.Therefore, exploitation the acquainted(predicate) things with the workers such as ox, pumpkin is to make the workers more understand the slo gan and then m work more effectually. Addition to the slogans, the company publics the price list of the tools the workers exploitation to make them understand the value of each tools they are using, the get wind care of those tools, saving and using efficaciously. pic Figure 1 Ford Vietnam Symbol is an ingredient present the Ford VN culture. It acts as shorthand way to proceed people aligned as well as the way to indicate status within a culture.This includes clothing, office decor, and so on. In term of clothing, Ford VN determinationed supplys for its employees based on the typicals of the work the employees carrying out. For example, the staffs functional in the office wear the somber shirt while the workers in the pigment shop wear a green-stripe suite which is quite convenient, and fitted with the condition in Paint shop. Meanwhile, the uniforms of workers in Body shop and Final assembly are different from the office staffs and Paint shop workers however quite s imilar to each other.These uniform are not only for identifying the employees in different fields of work, but alike for stageing the spirit that Ford VN complimentss to build up for its employees. From that, they are proud to be the employees of Ford VN and then dumbfound behaviors that are withdraw for their status and position. In term of office decor, the manufactory looks quite fortunate with the milieu. There are a lot of green grass betwixt blocks with beautiful flowers and trees which are offn conservatively.Besides, to support the rules and policies nigh the base hit in the manufactory, there are drawings to distinguish the paths for walking and paths for graves carriers. It looks like an in-zooming traffic constitution of rules in the manufactory. In addition to policies nigh the takings, safety and saving in the notice-board, there are a lot of signboard in the plant. For example, there are signboard nearly the areas for smoking and no smoking, areas f or using prison cell phone. Moreover, there are a lot of pictures, certificates, cups split up into two groups. one group is about the Ford ships company in history, introducing the presidents of Ford, the T-model, and masterments. The other group is about the gainments of Ford VN. In the office, there is no separate room for each department. The departments are all in a huge hall and dis voiceted by the sectors. That is quite helpful for the employees among departments to communicate with each other easily. In term of motivation, the company has done a lot of activities to motivate the employees. rootagely, when go the employees of Ford VN, they convey opportunities to take part in training courses donored by Ford.Furthermore, if the workers want to ex reposition the field in job in the plant, they quite a little register and provide be provided a six month training to improve their skill so that suitable with the position they want to change. Moreover, they can be exch anged to other manufactory of Ford in the cosmea wide. It is the good way for the employees to develop themselves and be globalized. Suggestion plan is an practise motivating the employees have bare-ass ideas to improve the quality of production which is updated every premier day of a week. If the new ideas are evaluated as the good ideas, the ones who have those ideas go out be given a bonus.If those ideas can be applied in production, those allow be rewarded. Besides, there is a mop up ceremony to acknowledge the best idea every year. Additionally, the best employee ordain be recognized and rewarded. The bonus impart be given based on that situation of the company. Besides, the company as well organizes a consulting gross revenue militant festival in the hale Vietnam. In addition to activities related to the production and operation, the company as well as organizes competitions on chess, billiards, table-tennis, tug of war, and so on. It helps the employees entertain by and by tired working ours. Moreover, there is a family day in which all the member in the family of employees can mother to visit the manufactory and join the party with others. Besides, there are a lot of propagandas from Ford Vietnam so that the employees enhance their sense to take care of themselves. From example, the company propagandized about the way to prevent from chicken blue H1N1 when that indisposition appeared. Additionally, HIV-AIDS is a century disease that the whole partnership is taking care, so is Ford VN. There are a lot of pictures and slogan in the manufactory propagandizing about it.Besides, there is a automatic ramcar selling condom in the Man toilet with very low price (VND railway yard). The company is doing the job showing the rectify way for their employees to prevent and protect themselves from that disease. In term of leadership, Michael Pease, the General Director of Ford VN is apprised to follow the democratic leadership style. He is comment ed that he is an open-hearted, friendly, funny, condescending, reliable, and stable man, especially in the business. Within more than two years from the first day he came to Ford VN, he succeeded in construction trust, faith with the employees.In Ford VN, every employee can take part in the decision making summons and made decision based on the level of their authority. With the important pick out, normally the one makes the final decisions is still the common director. In term of social responsibility, Ford VN always considers that activities head for the society is one part of responsibility of the company. Ford VN has carried out many programs in driving safety, environment protection, and prevention in Vietnamese traditions, and other beneficence activities.For example, Road safety education for both children and adults, driving skills for life which fly the coop the driver how to drive safety. Besides, in 5 years ago, Ford VN sponsored a lot of cars for American war veter ans with about USD$ 150,000. Additionally, Ford Grant sponsors for the environment protection and prevention in cultural traditions with about USD$ 40,000. In conclusion, by the way Mr. Pease decentralize the power of the authority in the company, his individual managers can understand clearly their plant life and responsibilities, so that they can take their own decision in their field of business.Besides, individuals in the company tend to realise an expertise without experiencing encounter. Additionally, employees are rewarded for their expertise and their contribution to the company rather than simply for their position in the hierarchy or their length of service. Furthermore, he alike wants to build trust, respect and commitment, and work best when wanting to receive input. Theoretically, it is called role structure. Moreover, the employees in Ford VN work with team based. There is no dominating or clear leader. The performance is judged by the results.The almost importa nt thing is how to get the job done. Theoretically, Ford VN besides follows the task culture. In conclusion, the culture of Ford VN is combined between role culture and task culture. 1. 3. Inter- kinds between the different processes and functions of the organization Among the departments of Ford VN, there are two kinds of close relationships that lead be mention and evaluate below. The first kind the writers want to mention is the relationship where the output of this department becomes the input of other departments.This kind of relationship make the departments inside Ford VN become the indispensable nodes of each others, and ensure that the process inside the company provide be smooth and equal. In reality, the output of each department in Ford VN is created based on the orders of other departments. For example, the output of Marketing department is the fact that customers come to the company, and this fact becomes the input of the gross revenue department. The output of the gross gross sales department cars sell to customers becomes the input of the aftermarket sales & service department.In this kind of relationship, the departments of Ford VN become customers of each other and they have to try their best to satisfy their internal customers and to hold their products qualified with ISO 9001. In the structure of Ford VN, there is a department which supervises the output of the others the quality manager department. This department represents for the customers. As a result, their comments and ideas are very important to the other departments. The s relationship is the documentation relationship among the departments. All the departments have a primary(prenominal) aim the development and gather of Ford VN.Therefore, they team up to create the power of Ford VN. any part of the process has the contribution of the whole company. For example, in a marketing campaign, from the preparation to the implementation, there are contributions of the publi c affair department, marketing department, sales department, and by and by(prenominal) sales and service department. First the marketing department bequeath enquiry the market to rein out the demand, the needs and wants of the customers, and then they construct a device which call for the contributions of the other departments.The ideas come to make the proposal more applicable. After that, the proposal will be tested by the quality manager department, whose voice represents for the voice of the customers. After that, the proposal will be brought to trial after the agreement with the pay department, then moving to implementation process, and this process depends on the efforts of the sales department and the service and after sales department. To ensure that a proposal running right as it was designed, the whole company has to participate and support each other. 2.Mission, aims and objectives o Ford and the effect of these on the structure and culture of the organization ? M ission To let out theoretically, a legation describes the organizations basic function in society, in terms of the products and run it produces for its clients (BPP 2004). A mission can also be an answer for the question why does the company exist? Bases on this definition and to link up with Ford Company, our group considered that the firms mission is To build up a safety, fictive and satisfactory working environment for everybody. ? AimsAims or goals give a sense o teaching for the activities of an organization and are sufficient for the satisfaction of the organizations mission (BPP 2004). There are some important functions to make a tale as an aim. Firstly, aims provide a standard of performance. Second, Aim can be considered as a guideline which provides the basis for planning and management control of the firms activities. Next, aims influence the structure of the organization and determine the personality of the technology employed. Last, aims are the basis objectiv es and policies of the organization.In terms of understanding exactly what the aims are, Ford has some main and important ones. Ford Vietnam wants to focus on pleasing the needs of the customers and improving the quality of its cars. Furthermore, the company will expand the master of the firm in Vietnam by developing more retailers and customer services around our country. Not only this, Ford Vietnam wants to improve the organizations market deal be slip Ford had lost too much share to other competitors. ? Objectives Objectives are very infallible for a company.We can understand objectives as the goals of the firm but more particular. An objective often includes tailfin elements, Specific, Measurable, Achievable, Result-orientated, Time-bounded. In case of Ford Vietnam, it has some objectives for the year 2010. First, Ford will take a new model of its car, named Fiesta to Vietnamese market in the second quarter of 2010. This model got a big success in Europe market and was vote d as one of 10 cars of the year 2010. Therefore, Ford Vietnam believes that it can get the homogeneous result in Vietnam market as well.Moreover, Ford wants to open new retailer, customer service centre, aerodynamic lift the number of dealer to 23 at the end of two first quarter of the year. by dint of it, the firm will raise peoples awareness and maintain the stand in customers mind. Lately, one of many important purposes in this year is to raise the share in Vietnam market from only 11% to 25% at the end of this year. ? gear up of mission, aims, objectives to the structure and culture of Ford Vietnam Aims and objectives are the first factor in terms of creating the firms structure and help facilitate carcasss of communicating between different split of the organization.To achieve aims and objectives, Ford creates the One Ford structure include One team, One plan and One goal. It helps Fords agents all over the world to be identical to Ford Company. As this result, it will be easier to control the structure and make a general plan for the organization. pic Figure 2 One Ford model The most important mission of Ford is to create an equal and comfortable working environment for all employees of the company, so it influences so much to the organizations culture. 3. Process maps, output evaluation, and quality gateway analysisBody shop Paint shop and accessories There are quality gateways in the process maps that the writers want to mention. The first quality gateway is placed right after the purpose of the frame of the car, with doors and engines. In this gateway, the workers take a completed frame arbitrarily and take it to a room where they use machines and modern technology to mold whether the frame achieved the size and quality that they want or not. If the frame has no issue, it will be certified to be the completed frame and be locomote to the key shop.If it has issues, the worker will tab chance upon the whole lines to see whether those issues happens in all the other products or not, and they will fix it. The second gateway is placed after the frames are painted. Here, the worker will come off whether the mount of the painted frames achieved the quality. If not, the frame will be re-clean and repaint. If the frames are qualified, they are considered completely painted. They will be moved to the area where bumpers, accessories and tires are installed.The run quality gateway that a car essential pass to be certified is a combo of tests such as water induction test, speed test, acceleration test, and so on If the car fails any of these tests, it will be moved to the fixing area and be re- interrogatory till it passes all of these tests. After that, the car is considered completed, qualified with ISO 9001, ISO 14001 and QS 9000, and ready to be sold in the market. The cars of Ford are the products of a strict process. The quality of the Ford cars have been proved and authoritative all over the world. However, in Viet nam, Ford is not so upgrade as Toyota, Kia, and Hyundai.The main reasons are the design of Ford cars and the fact that Ford cars follow through more raise than other brands. The design of Ford cars, accord to some professional ideas, looks muscular than other brands. Another problem is the fuel consumption of Ford car. Because Ford cars have the higher engine capacity, they consume more fuel than almost the cars of other brands in the equivalent segmentation. However, in the recent years, Ford has tried a lot to improve these problems and we now can see more Ford cars on the road. 4. Resources, tools and systems take to support the business processFords success totally depends on such supporting elements as picks, tools and systems. Acknowledgement of those supports will determine the military personnel recruitments, managements, therefore helps to evaluate the sources of cost and sales of Ford. ? Resources required supporting Fords process In a business process, identificati on of its resources is very important because from identifying resources, we can acknowledge what we have and therefore are able to build up an appropriate system, in order to support the business process. The resources can be divided into these groups ?fiscal Resources A financial plan consists of sets of financial statements that figure the resource implications of making business decisions. It is important because the financial plan will need to take into account sources of finance, costs of finance, and costs of developing the project, as well as the revenues and likely take ins to fittingify the expansion programme. Financial plans are typically made out for a given quantify period, e. g. one, three or five years. Without a financial planning, Ford will not be able to know which target to aim and do not know how much to spend.It will avoid unnecessary debts and be more effective in the construction, use and protection of its wealth through the years. An audit of financial resources would include assessment of the following factors Existing finance bills - Cash balances - Bank overdraft - Bank and other loans - Shareholders capital - on the job(p) capital (e. g. tocks, debtors) already invested in the business - Creditors (suppliers, government) Ability to raise new - Strength and write up of the management team and the overall Ford funds - Strength of relationships with existing investors and lenders - Attractiveness of the market in which the business operates (i. e. s it a market that is attracting investment generally? ) - Listing on a quoted Stock Exchange? If not, is this a realistic possibility? ? Human Resources The immenseness of human resources within an organization is becoming change magnitudely understood in todays rapidly ever-changing and uncertain business environment. In order to economic aid employees in helping Ford to reach its strategical business goals, effective human resource managers often gathe r job related study in a job analysis and job description, which is vital to creating or re-designing jobs which provide employees with a high level of job satisfaction.The basic human resource activity can help Ford to achieve strategic goals more efficiently and effectively by avoiding both duplication and co-occur of work. An audit of human resources would include assessment of the following factors Existing staffing - come of staff by function, location, grade, experience, qualification, remuneration resources - Existing rate of staff personnel casualty - Overall standard of training and specific training standards in key oles - Assessment of key such as morale, business culture Changes required to - What changes to the organization of Ford are included in the strategy (e. g. change of location, new locations, resources and new products)? - What incremental human resources are required? - How should they be sourced? ? Physical Resources The category of physi cal resources covers wide range of available resources come to with the physical capability to deliver a strategy.These include Production facilities - place of existing production facilities capacity investment and maintenance requirements - Current production processes quality rule & organisation - Extent to which production requirements of the strategy can be delivered by existing facilities Marketing facilities - Marketing management process - Distribution channels Information technology - IT systems - Integration with customers and suppliers ? Intangible Resources It is sonant to ignore the intangible resources of a business when assessing how to deliver a strategy but they can be crucial. Intangibles include Goodwill - The difference between the value of the tangible assets of the business and the developed value of the business (what person would be doctord to pay for it) Reputation - Does the business have a track record of delivering on its strateg ic objectives?If so, this could help gather the necessary support from employees and suppliers Brands - Strong brands are often the key factor in whether a growth strategy is a success or misadventure Intellectual Property - Key commercial rights protected by patents and trademarks whitethorn be an important factor in the strategy. ? Tools required supporting Fords process Policy is a mandate and directive from the top of the organization. Its purpose is to influence behavior. From it, management provides the overarching principles under which the business operates. It should not vary in its message or enforcement model. Procedures are process specific and head the steps taken to achieve an objective. Procedures include operations manual, user manual, and all manner of process documentation. Policies are usually seen as the rules, or laws, of an organization, whereas the procedures are the processes used to enact the policies.However, many companies see policies and procedu res as belonging to the reasoned/Compliance department, and create another set of processes usually referred to as an operational guide that are created and maintained by the operational area that executes the actual processes. If it is put into BPM (Business Process Management), then some of these operational procedures may be further documented in the process. Besides, there is the responsibility issue that is referred to above lead to the question who is responsible for each of these essential bits of unified documentation. If process maps are created within a BPMS, do they become part of the business process documentation, replace part of it, or stay as a separate implementation view of the processes?There are several cases where the process maps in a BPMS bear brusk resemblance to what the business perceives as its processes, either due to limitations in the BPMS environment or to the business having an incomplete view of the process. Third is the whole technology issue ho w is all of this information captured, published and synchronized? There are tools such as Rules Arts and Rule Burst that help to capture policies as high-level non-executable rules an go about that makes more sense than just trying to document them free-form in a word processor while praying for consistency. Some of this systems are also business rules engines, that is, they execute the rules and can be called from other applications some are just platforms for non-technical users to document policies, detect gaps and exceptions, and help to ensure compliance. Processes based on rules.Those organizations documenting their policies in a word processor are likely also documenting their procedures in the same way in fact, possibly in the same document using descriptive schoolbook and a few diagrams. At some level of detail, someone starts drawing process maps, although these are usually as illustrations to the descriptive text rather than a replacement for it. Policies are guidel ines and best practices which are enforced by an organization to achieve a desired outcome consistently to the benefit of an organization. There are two distinct types of policies technical policies and business policies. Changes in technical policies may or may not impact the business processes.Changes in business insurance will certainly affect business processes since business policies are vigour but externalization and manifestation of business rules using XML and BPEL. Service preference provides the capability to alter the business processes dynamically and instantaneously as per the changing business needs by applying the policy changes unlike in the traditionalistic IT + Business environments, where a simple policy change can take several months to implement. ? System required supporting business process A structured, measured set of activities designed to produce a specific output for a particular customer or market. It implies a strong wildness on how work is done wit hin Ford, in contrast to a product focuss emphasis on.A process is thus a specific ordering of work activities across time and space, with a opening and an end, and clearly defined inputs and outputs a structure for action. Taking a process approach implies adopting the customers point of view. A typical singularity of a successful process-based organisation is the absence of secondary activities in the base value flow that is created in the customer oriented primary processes. The characteristic of processes indicates that processes are embedded in some form of organisational structure. Also, a process can be cross-functional, i. e. it ranges over several business functions. A structure system required for supporting a business process identifies ? The activities and tasks within a business process. ? The actions (i. e. steps) performed in each task, the mode in which each action will be performed, and the time that will be required to execute the task. ? The inputs/materials r equired by a task. ? The outputs/products produced by a task. ? The internal and external customers and suppliers of a task. ? The organisational units that will be responsible for performing the task and the geographical locations where the task will be performed. ? The sequence in which the tasks will be performed. ? The data required by a business process and the quality and timeliness requirements of the data. ? The process measurement capabilities designed into the new business processes. 5.Quality audit system/ practice to manage and monitor quality to standards specified By adapting some models which based on controlling quality in manufacturing and operated process, Ford Vietnam is the only one Motor company in Vietnam that was minded(p) three quality certifications by International Organization for Standardization, that are ISO 9001, ISO 14001 and QS 9000. In specific certification about quality was set, Ford Vietnam was passed the test and standard quality certification I SO/TS 16949 by International Automotive Task delineate (IATF). ISO 9001 when receiving this kind of certification, that essence Ford Vietnam was the company that achieves all the requirements about quality regulation.There are some kinds of quality objectives was required, they are quality of broad of directors and quality of all departments of company to meet the customer demands. ISO 14001 is the standard of environmental management requirements given its management of environment needs for organizations. The purpose of ISO 14001 is to help organization protecting its environment. By receiving this standard, Ford Vietnam expresses that they strengthened the environmental management system and set the environmental objectives and had the system to control what they had set. QS 9000 The QS-9000 Quality System requirements are divided into three sections. Section 1 Common requirements, includes the exact text of ISO 9001 with the addition of automotive / heavy trucking requirement s.Section 2 Additional Requirements, includes requirements beyond the scope of ISO 9001, common to all three manufacturers. Section 3 customer Specific Sections contains requirements unique to either Ford, General Motors, or Chrysler. ISO/TS 16949 is the quality system requirement for Ford Motor Company suppliers (production and service parts and materials). It includes enter and improve quality of products cause of changing requirements all the time. Receiving these standard certifications that means Ford was accepted by customer cause of quality. As the result, Ford needs to apply a quality audit system to keep going these standards. In recent time, by always innovate the quality of product and management, ith slogan Quality is Job number one, Ford is using TQM (Total Quality Management) system to manage and monitor the standards specified. Based on the Managing activities to Achieve Result BBP course book, TQM was defined that as the management approach of an organization cente red on quality, based on the participation of all its members and aiming at long-term success. This is achieved through customer satisfaction and benefits to all members of the organization and to society. TQM requires the integration of all functions of organization (marketing, finance, production). As a tool support to meet objective of TQM that Do the right thing, right the first time, every time, sextette Sigma was concerned within Ford Company.Mike Stock, a Ford Master Black hit said Consumer drive 6-Sigma allowed us to look at the interactions between all of the components to find the accredited root cause the data it produced allowed us to identify all of the key contributors, and how much each truly impacted the overall issue First of all, for each department of Ford Vietnam like Marketing, Finance, Human resource must achieve target 6-Sigma _ say Mr Vuong. That explains the first rules of 6-sigma that everyone must be involved. According to Mr Vuong, every management le vels and team of staffs have a Scorecard that set objectives about safety, quality, and delivery have to achieve. Each staffs of team in company need to have their own objectives based on the top-management objectives and have monthly review.In 6-Sigma, there are two pieces Project in Ford, they are atomic number 19 Belt and Black boot teams. Black Belts typically use tools such as process mapping, cause-and-effect diagrams, failure mode and effects analysis, design of experiments, and misunderstanding proofing in their daily work. Black belt team is gathering of the ones who have experiences, skills. unripe belt team learns to help Black Belts do projects faster. unfledged Belt training allows the people who are affected by the sextuplet Sigma projects to be able to continue to monitor and control the rise and to do their jobs better. To Ford, 6- sigma is the channel to conduct training in manufacturing for SPC (Statistical Process hold in).As the Process map was discussed in part above, at the end of each period of process, there are the testing step from input to output, the staff in testing step will check whether having mistakes or not. For example, in body shop, after frame of car was assembled, there have the 3D measure checking machine to check whether the standard parameter meets the requirements or not. Moreover, any issue appears in assembling process, the employee will warn to manager of this part and he will solve the issues. Furthermore, the feedback of customer voice will be concerned and solved. In conclude, the quality audit system was used by Ford is TQM with the improvement method is Six-sigma. The quality of human and products of Ford was improved and developed. 6. Quality culture embedding to ensure continuous monitoring and development of the processAutomobile industry requires strictly safety condition, because it relates to safe of consumers. Before reaching to consumers, they are tested many times carefully. Thus, if the compa ny focuses mainly on quantity, ignore quality, defects may occur that affects to customer satisfaction. In addition, the company might encounter with compensation for their defects that affect at a time to revenue of the company. Therefore, in order to avoid errors that results in costing money, and risk of losing customers, quality-focus should be carried out and be the culture of the company. It means that quality should be concerned by all employees and continuous improving it.Quality is considered as the most concerned factor of Ford with slogan Quality is job number one. Quality is not only carried out in steps of process but also in employees. 6. 1. Quality in employees Beginning with employees of Ford organization in Vietnam, located in Hai Duong, most of them are qualified and skilled employees. Bachelor degree for staff with face skills, experiences, interview, team work, and so on. Workers at to the lowest degree intermediate degree to satisfy working requirements, i. e. English skills, technical abilities, team work, and interview. After that they have training course to accustom to the work. Salary for Ford employees are war-ridden compare to other companies.They are also received bonus depends on the company situation. The best employee will be awarded for the one who work best each month. It proves that the company selects and trains employees carefully to maintain and attract quality employees. Through our visiting to Ford, Ford employees are friendly show us their operation dedicatedly, answer all questions responsibly that makes advantages for us to do assignment well. They also work really discipline. Workers follow safety labor strictly. In addition, in this factory, clinic is quite clean and fit out first aid process is displayed everywhere, there are at least two nurses in the clinic in case there is any accident.Thus, the most serious accident in this factory is lost one part of a finger. 6. 2. Quality in process Qualified employee s help manufacturing process in factory go well. As we mentioned in some parts above, input and output are tested carefully in each period, and in general. In addition, Ford care about feedbacks as well as complaints of customers. Ford products must satisfy Ford standards in particularly, achieve ISO, requirements of car industry, i. e. ISO 9001, QS 9000, ISO 14001, TS 16949. If there are more orders than usual, Ford still focuses on quality, careful in each step of process. Although it takes time and lengthen delivered time, it brings guaranteed for consumers.Furthermore, Ford builds quality culture based on two factors of Six Sigma system, i. e. Green Belts and Black Belts. Green Belts support for Black Belts to carry out projects more effective. Employees take one week training program to understand Six Sigma system as well as Black Belts basically. There are three classes in Green Belts training which depends on fields that employee trained, i. e. technical, manufacturing, and t ransactional. obscure from these, one of the responsibilities of Green Belts is to ensure the quality improvement, continuous monitoring, and control it which can avoid losing control management. In terms of Black Belts which used some methods, i. e. xperiments, mistake proofing, process map, cause and effect diagrams, failure mode and effect analysis in their daily work to avoid errors that make work better. Ford has applied Black Belts for two years and DMAIC cycle model, which stands for Define, Measure, Analyze, Improve, Control for current operations, will be organized for one month to train employees. To sum it up, Ford is now carrying out to maintain as well as improve quality to make it become culture of the organization. However, construct quality culture to ensure monitor and development of process is take time and cost. 7. Recommendation to improve quality and the function of Ford Vietnam 7. 1. Problem Ford VN is evaluated as one of the companies which have the best wor king environment.In fact, with fractional a day visiting in the manufactory of Ford VN, everything seems to be very good. The employees are equipped with many modern working tools. Besides, the manufactory is clean and quite friendly with the environment. In addition, all the employees follow the roles, policies and procedures of the factory. Moreover, there are a lot of activities to motivate the employees. However, our group realized that the cash machine in the manufactory is so serene that there is very little communication among employees. Of course, when they are in the working hours, they focus on the works that they have to get done. However, it is not better in the break time.In the lunch, the employees just stand in a queue to wait for taking their meals. After that, they sit down, eat, give back the dishes, and then go back their places. There is no hurry, fun, sense in their face. eachthing happening likes a film in slow motion and repeats every day. 7. 2. Reasons The re are two main reasons for that problem such as the characteristic of the job and the not high pressure in work. ? The characteristic of the job The main characteristic of the job is the specialization in production. It means that each employee is a specialist in a specific job, so that they will repeat the acts in the assembly line day by day. As a result, it will make the employees feel boring.In fact, the first using assembly line with archetype T in 1908 by Henry Ford created the success and strong brand of Ford Motor Company. Henry Ford did not invent the elevator car or the assembly line. He did, however, change the world by using an assembly line technique to produce cars which could be afforded by everyone. By improving the assembly line so that the Model T could be produced ever more inexpensively, Ford placed the power of the internal fire engine within reach of the average citizen. He transformed the railcar itself from a high life to a necessity. From 1909 to 1029, the Ford Motor Company built more than 15 million Model T1. Without a doubt, Henry Ford transformed the economic and social fabric of the twentieth century.However, this masterpiece of the 20th century is now becoming a headache problem of the twenty-first century. In fact, the company makes many chances for the worker to exchange their job in the assembly line with six months training. Nevertheless, this seems to be not effective in improving the atmosphere in the manufactory. ? The not high pressure in work The work with not high pressure or even quite love pressure is a peaceful work. It might plump good. However, stability and peace are not a good element to motivate the employees. It may cause boredom for the employees, and then may cause the reason for their leaving. The main reason why the pressure in work is low is the very low demand consuming products of Ford VN.The productivity of the manufactory is quite low only reached about 10%. Although, the sales volume of Ford i n 2009 is grow up comparing with the sales volume of Ford the year before, it is quite low comparing with the biggest competitor, Toyota and the development of Car market in Vietnam. The first reason is the product itself. The design of products of Ford is not outstanding in comparison with products of other motor company such as Toyota, Honda, GM Daewoo, and so on. Meanwhile, the main customer buying car is the one who have very how income and care about the fashion trend so much. Moreover, the engine of products of Ford is petro consuming and quite cumbersome.It is a very big advantage of products of Ford in the period of financial crisis. Besides, the marketing activities of Ford VN are quite quiet. As a result, the image of Ford VN is dimmer and dimmer. Many people dont know about the different product line of Ford VN. If this problem continues to happen. This will make the decreasing in market share. As a result the profit of the company is also going down, then the profit is d ecreasing, and then the bonus is also decreasing. This will lead to a result of the leaving of their employees. 7. 3. Recommendations and evaluation Due to reasons mentioned at the previous part, there is a need of changing in the Ford VN.In general, Ford VN should change in two issues increasing the market share and motivation. The main job of increasing the market share is to create the demand for the Vietnamese customers. Based on the reasons of the problem, carrying out market researches, developing marketing activities, and changing in the product itself should be done to increase the market share. Although it may cost a lot in short-term, the company can obtain benefits in the long-term. The company does not have to apply all methods presented below at the same time, they can be applied depends on the situation of the company and the Vietnamese car market in specific period. ? Market researches Market research includes four methods, i. e. urvey, interview, observation, focus g roup. Depends on the situation of the company, Vietnamese market, appropriated methods can be applied. The company should carry out two kinds of market research. Firstly, the company should do a research inside the company. It means that the company should understand clearly about the strengths, weaknesses, opportunities as well as the threats of the company. It is important for the company to find out the blemish competitive to make it better and the advantage competitive to develop. The company should also find out about the distribution system to support them. Secondly, Ford VN should do research market about car market in Vietnam.It is important for the company to understand clearly about the potential market size, and trends of the car consumers. With the development of technology, the trends of the customers are changing so much days by days. They also care about the reputation of the brands, the fashion trends, petrol-consume and so on. Therefore, by doing the market researc h regularly, Ford can catch up the new trends of the market in common. Additionally, the company also can set up the price so as suitable with the Vietnamese living standard. Besides, the company may update information about the competitors in Vietnamese market. The best way to be the leader in the car market is to itself create its trends that attract the customers.However, the result of market research may not really precise thus, the company should not bank totally on those results. ? Marketing activities Although Ford is a well-known brand, and familiar to Vietnamese customers, rarely do Ford products circulates in Hanoi streets. Through our observation, one of the reasons is rate of advertize on television, public places is rather low. In addition, car is luxury goods, not everyone can afford it, thus customers tend to consider carefully before making decision based on price, infrastructure, climate, petrol-consume, and so on. Therefore, marketing and sales is very important to increase market shares in Vietnam.It is common knowledge that there are six lines of Ford cars in Vietnam, i. e. New Focus, Mondeo, Escape, Everest, Ranger, and Transit. Each of them has their own functions and features that appropriate with Vietnamese geography. Vietnam is divided into three areas, i. e. the North, the middle(a), and the South with different geography. Geography in the North is flatter than the Middle and the South. Thus, Escape, Everest, and Ranger are likely to be suitable for the Middle and the South. New Focus and Mondeo are appropriated to the North, and some parts of the South where has flat terrain. Therefore, Ford should carry out furtheranceal activities that suitable for each place based on Vietnamese geography.There are a range of promotional activities, i. e. advertising, sale promotion, public relations, direct marketing, and personal selling, and so on. On the other hand, cost for promotion is very high. Therefore, promotional activities should b e applied effectively and creatively. advertizement It is important to regain attention of Vietnamese customers by advertising to prove that Ford is new trend and people will be fashionable when drive it. Besides, Ford should increase rate of advertisement on television, magazines, cinemas, placards, posters in public places. Ford can advertise in golden hours, from 7p. m to 10p. m to catch attention of customers.Advertisement should be in long-term. give birth of cars should be emphasized to remind customers that they select the most appropriate car. Advertising should be assigned to experience as well as creative advertising company. Public relation Besides advertising, public relation is very important. In this method, some celebrities should be invited to use and promote Ford cars to show that it is fashionable when driving Ford every day. Furthermore, in order to build up a good cooperate image, good relationship with customers, some activities should be carried out Sponsori ng for events, e. g. V-League championship, concerts, sport events, and so on.Especially, there is ceremony of 1000 year of Thang Long Hanoi, Ford can take part to sponsor this activity. Awarding scholarship for poor children or encourage pupils, students who have slight result. Participating in charities programs, or celebrates the days about environment. Sales promotion Ford can discount for sales promotion, or reduce tax, free-register, or give gift for customers. Ford should concern about old customers, e. g. discount guaranteed. Direct marketing Among six lines of products, Transit is likely to be used in enterprises. Therefore, besides those activities above, direct marketing should be applied. With business buyers, there always have a group of people response o select product for their business. Ford should use face-to-face marketing method at the first stage by offer some see employees with communicative ability, flexible, professional to come to these firms to introduc e. With those activities are presented above, although the cost is high and can make expiry for Ford in short-term, the company can achieve the good result in long-term. Along with that, with activities Ford plan to contribute to community, it is proved that Ford is an ethic company, has responsibilities for Vietnamese and to be favored by Vietnamese citizens. ? Changing in the product itself This changing in the product mostly depends on the market research.Furthermore, the most difficult thing of Ford VN is that the main job of the company is to assemble the car based on the design of Mother Company in the United State of America. Every spare parts and engine are imported from foreign countries. However, the company can propose the changing to the suppliers so that the products of Ford are more suitable with the demand and trends and the car market in Vietnam. Nevertheless, changing in the product applied for Vietnam must ask for permission from the Mother Company as well as shar eholders. Thus, it may take time whether the suggestion is passed or not. In addition, the suggestion applied for Vietnam should be similar to other countries.Ford cannot manufacture a new design only for Vietnam because it cost too much and it does not guarantee that whether the company can cover the loss or not. In term of motivation, the company has quite done a good job in creating the good working environment for its employees. However, there are some changes the company should do to manage and motivate employees more effectively. Firstly, the company should have a little bit change in conditions of taking the training courses sponsored by Ford VN. There is a problem that, some employees of Ford taking the Master course at the power of international education at NEU have serious attitude in studying because there is no rules or condition between the employees and Ford VN. Then, they were absent a lot.As a result, the training courses sponsored by Ford VN that those employees t ook were not effective. Besides, there is a problem that, after taking the training courses sponsored by Ford VN, some employees left Ford and went to other company, the competitors of Ford, for example. Therefore, instead of no condition of taking the training courses, the company should have some conditions when support the employees taking the training courses to hold its employees. Additionally, the company should build up an fun room for the employees. From that, it increases the communication among employees, and then creates enthusiasm for the employees.Moreover, the company should build a hostel building for the employees whose houses are far from the manufactory. Furthermore, the company should also have a psychological consulting room. In that room, the employees can share all their worries, opinion, and so on as well as receive advice from the profession. It is the good way to reduce stress for employees and have better results in working. Conclusion After observing, ana lysing and evaluating Fords organisation, we, group 19 has drawn to the conclusion as well as some recommendations for Fords to change for improvement of quality and its function. 15 years has gone by and Fords market share has decreased while the sale volume is increasing rapidly each years.It means that Ford is not the trend-setter but trend-follower. Fords line seems to be in the position of wait, which is not appropriate in this competed market when lots of car enterprises took part in the market such as Mercedes-Benz, Toyota, BMW, Daewoo, Hyundai, etc. As for the middle class car, Ford was ineffective to compete with Hyundai or Daewoo whose prices are suitable for most of Vietnamese people. Besides, luxury car of Ford has no chance to compete with Mercedes-Benz, Camry of Toyota or Audi of BMW, etc. On the other hands, Fords cars have a disadvantage that lead to the slow sale volume is petrol-consuming whether others Cars Company has considered of this problem long time ago.The refore we have analysed and evaluated Fords situations and drawn some recommendations for it to improve quality as well as its function. However, this recommendation is still in theory, it depends on markets variety and requires sensibility and sensitivity of Fords managers, in order to act suitably with the change of market. References CBS news show (2010 February 4), Toyota Admits Prius Brake Problem Online, Available from http//www. cbsnews. com/stories/2010/02/04/business/main6172360. shypertext markup language Assessed April 24, 2010 History of Model T Online, Available from http//www. modelt. ca/background. html Assessed April 24, 2010 Howard Smith and Peter Fingar (2003). 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Assessed April 22, 2010 1 History of Model T, Available from http//www. modelt. ca/background. html General Director Quality motorbus Deputy Manager Public Affair After market sales & service Sales Marketing Technical Affair Human resource Finance Supply Operation Launching Purchasing Logistics Manufacturing Body shopPaint shop TCF Support function literals (Body parts, paints, engines, etc. ) Yes No No No Yes Stored in the ground Completed cars Fix Is the car water-proof? Water-resistance test are the functions of the car qualified? Functio nal Tests Yes Yes Yes Yes Is the frame of the car installed right? No Yes Check, then fix or discard if cannot fix Accessories, bumpers and tires installation Is the surface of the paint qualified? Body shop (ground up frames, install engines, etc. ) Paint shop (paint the car) Stored in the warehouse Yes No No Yes Yes No Material from warehouse Doors installation Engine installation Are there any issues with the frame?Are there any issues with the materials? Change and check the whole materials in the warehouse. Frame ground up Random size check with specific machines Is the size of the frame achieved the estimated quality? Completed frame with engines and doors move to paint shop Moved to testing area Completed car, prepare for last tests Accessories installation Yes Tires installation Bumpers installation No Yes Re-clean the surface Are there any issues with the surface of the frame? Surface check alter room Paint No Are there any issues with the surface of the frame? Surface ch eck Flow the surface to clean it up with high speed fans Completed frame with engines from body shop