History of graphic design Essay

To understand the nature and lineaments of visual communication, low it is important to define visual communication. Well, as the name suggests, it is communication of ideas and information with visual representation and display. Basically, it involves photography, signs, artistry and typography. However, recent studies and research on the mental object have revealed that now visual communication is a more centre term, involving mainly web and intense designs mapd for advertising. Earlier, visual communication was not a commercialised phenomenon.The first time an outdoor public seat was rented for advertising purpose was in USA in the late 1860s. However, until the early(a) twentieth century, advertising was unregulated in the United dry lands. Ranging from products such as drugs, oils and ointments, any thing could be sold without proper verification. For instance, the advertisement of the of merchants Gargling Oil, 1894, shows the oil to be A Liniment for Man and sava ge and below it is inscribed that yellow wrapper was for animal and white for beast.Companies exchange such products could easily deceive people by selling of a same potion, wrapped differently. The rise of graphic conception and advertising, as favourable to each other, was seen in the late 19th century as art directories started using different type sizes for the names of various companies, so as to identify each company and the products that it sold. Then advertisements promising job opportunities and a high standard of living and attracting people to come and settle in particular states, became popular.Here again, a very good example is the sundown magazine cover, published din 1904. The cover image displayed California, the Golden State as a paradise with fruit orchards and 2 History of graphic design 3 pleasure for the youth. to change its image. The 19th century was however, characteristic of a stale and stagnant designing strategy. But, in the early 20th century, the gr aphic designers started to use the sans-serif font. Although the change was not significant, it was a slow phylogenesis of graphic designing.They did not have the advantage of computer use and computer software products like Adobe InDesign, Adobe Photoshop, QuarkXPress and Corel Graphics Suite, just to name a few. Creating designs with the use of technology was a very challenging and arduous task. However, in 1890s, Frederic Goudys The Inland Press, 1898, and Printers Ink, were among the first publications designed to answer the graphic designing world with technical knowledge. There are abundant names that had emerged and gained popularity in the early 20th century itself. One such designer was Eric Gill, a well known British typographer, sculptor and engraver.His first successful work was Mother and Child created in 1912. Gill invented the Perpetua typescript on the foundation of Classical Roman letters for Morison in 1925. Herbert Bayer innate(p) in 1900 was another famous des igner of this period. He invented a graphic visual style of designing and believed in clear simplification. Herbert Bayer became the art director of the Berlin affiliate of Vogue magazine in 1928. With graphics designing gaining ground as a coveted profession and increased use of technology in the industry, there has been no looking back.