All Saints – Retail Environment

My Favourite Retail surround to each one Saints Before you enter the tell on, entirely Saints have set their tone. Headless mannequins decrease on chains, enclosed by sour grayish skirts the window display at the front of the shop is bleak to a greater extentover the simple nature portrays the beauty of the garments. The meet windows are tinted, therefore you can give ear out but not in this gives the shop an exclusive intenting, contributing to the individualist style of the clothes and the high expenditure tags.The building is the main feature of All Saints which sets it apart from other high channel shops its a converted bank, in time its been renovated to look and feel manage a church, this view is gained from entry as you step through the huge wooden doors. The ceilings are high, the arches, pillars and cornices are dumbfounding, the tiled dump is amazing, and the centre of the put in has a fair round ceiling mural with a balcony surrounding and a trio of go ld, chalice type ornaments.The shop is very chivalric in style and having every wall painted a dark grey colour contributes the styling of the clothes and the mood the shop puts you in its resembling a fantasy world where the Victorian date of reference meets modern Soho or downtown immature York. Lighting in the store consists of spotlights on the ceiling pointing down at each fixture or display of raiment this provides great contrast to the blandness of the colour and also highlights the garments beauty.The spotlights also contribute to the exclusive, about celebrity feeling as they turn the store into a bod of set, interpret a story, as would be make in a movie. There is a hanging cruciform, created from very bright, stark stark naked bulbs. This creates a very artistic and yeasty view and a rock n roll feel within the store, allowing the consumer to actually understand the innovative and conceptual marking they are purchasing from.The theme of queeres is act thr oughout the store and also features on the lusus naturae iron crest outside the store. The fixtures on the wall are created to be in the shape of a cross and the ends of each arm have a small cross logo. The fixtures are like scaffolding and the display cabinets are giant old wooden tables or macro heavy draws and cupboards with huge locks and chains. The displays are incredible with huge butcher style hooks, warehouse style chains and metal, old thinker neck dummies ripping at the seams and skull candles.The store has depressive modern music playing in a relaxed manner, contributing to the contemporary feel and making the shopping experience more pleasant. There is no perfumed step to the store yet it has a kind of musk which smells like old vs new. All Saints provide is incredibly attentive and great at selling in a non-pushy manner. overall the store is very open plan the distressed feel and glamour meets skank cool is inspiring and that is what makes All Saints my darli ng retail environment.