Agile Solutions Improving Financial Integrity Essay

Agile Solutions: Improving Financial Integrity In many large corporations managing waterfall projects, the first hurdle is typically passing a capital rationing process. This often amounts to project justification through a business case, comparison of ROI, or other such metrics, against those of other projects competing for the same capital allocations. The process usually culminates with allocation of funds to complete the chosen strategic projects. There are many shortcomings of this method and the unacknowledged compromises made during this process are many. In order to get an initial budgetary allocation, rough estimates must be made as to the cost and timeline of the project - quite often without gathering complete (or any) requirements for the project. While this may be useful for making rough comparisons with other projects competing for funds, it isn t historically as accurate as it should be. Accordingly, with the requirements neither clearly nor accurately defined at this stage, these estimates are highly prone to error. After the project is funded, earnest requirements gathering and assessment begins, and project manager(s) begin to determine the best path to finish the project in the promised time frame without going over budget. With the bulk of requirements definition, collection, and interpretation occurring after budget allocation, projects ultimately must make the compromise to produce the most effective features possible with the budget that wasShow MoreRelatedObtaining The Position As Senior Business Analyst1405 Words   |  6 Pagesself-motivated, proactive, result and process oriented professional with 7+ years of experience in Credit Analysis and operation in banking industry.3+ years of experience in Business Analysis with outstanding record of analyzing software applications, improving business processes, conducting strategic planning and performing market research to enhance the overall organizational performance. †¢ Master s in Business Administration, graduate certification in Information System Business Analysis and currentlyRead MoreBenefits Of Imitation Over Innovation As An Effective Product Development Strategy891 Words   |  4 Pagesneeds of new customer segments or new markets. ADVANTAGES OF IMITATOR There are many advantages to being an imitator (businessperspectives.org). Imitators have the ability to: †¢ Learn from the mistakes of the pioneer/innovator †¢ Avoid or reduce financial efforts and risks of innovation †¢ Improve quality and production efficiency †¢ Avoid costs for awareness of new products and customer education †¢ Take advantage of experience gained in other markets †¢ Have more freedom of movement to other marketRead MoreConsumer Packaged Goods Industry1261 Words   |  6 PagesGoods (CPG) Industry and Solution Providers By Jay R. Jeffreys, PE; Director, Wonderware Solution Provider Programs Table of Contents 1. The CPG Industry ................................................................................................................................... 3 2. Industry Comparisons ........................................................................................................................... 4 3. What CPG Companies Need from Solution Providers .........Read MoreLeadership : A Successful Network Of Collaboration, Together We Create Mutual, Continuing Value?956 Words   |  4 Pagesthe world. Leadership: The daring to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it s up to me Diversity: As inclusive as our services Objectives: 1. Advice and support: ABC consulting will continue to provide high quality strategic advice on current and emerging issues. 2. Leadership:We will work to find innovative solutions to complex issues faced by our economy and society. 3. Implementation: We will work with any otherRead MoreFundamentals Software Architecture7344 Words   |  30 Pagesand effective means of integrating remote Fantasy Games productive offices in India, Singapore and US locations providing an unhindered but controlled access to productive portal to all it employees and consultants. The document contains define solutions that can convincingly aid validation process to commission the Engineering of the new Architecture. It will also contain context views and scenarios with relevant perspectives that can establish and enforce the viability of the new system which canRead MoreJohn Deere Brand Analysis1638 Words   |  7 Pagescore values of innovation, integrity, quality, and commitment (â€Å"The Legacy of John Deere’s Tagline,† 2017). John Deere’s brand communicates excitement, competence, and ruggedness. The products are daring and spirited, reliable and intelligent, and outdoorsy and tough. There is opportunity in expanding its brand personality to include sincerity (down-to-earth and honest) and sophistication (upper class and charming). Innovation. John Deere offers innovative spraying solutions that improve performanceRead MoreHahahah2845 Words   |  12 Pagesexample, without ERP, getting an answer to â€Å"How are we doing?† requires getting data from each business unit and then analyzing that data for a comprehensive, integrated picture. The ERP system already has all the data allowing the manager to focus on improving processes. This focus enhances management of the company as a whole, and makes the organization more adaptable when change is required. * Packaged software. * Integrate the majority of a business’s processes. * Process the majority ofRead MoreAttendance Management System8937 Words   |  36 PagesUNIVERSITY OF BEDFORSHIRE 34 2.5 HID R DeVry University 37 2.6 College Attendance Management System (CAMS) 41 CHAPTER 3 53 METHODOLOGY - METHODS AND MATERIALS 53 3.1 Introduction 53 3.2 System Development Life Cycle Modules 54 3.2.1 Agile Development module 55 3.2.2 Extreme Activities Processes 60 3.2.3 XP Development Cycle 62 3.3 System Tools and Technologies to Be Used 63 3.4 System Implementation Approach 67 3.4.1 Attendance monitoring Process 67 REFERENCES 69 Read MoreDesigning a New Direct Sales and Accounting System Essay1884 Words   |  8 Pagessmooth and natural flow of process. Many times a project is developed in Iterations or phases. This way, in theory, the system will only get better with time, and eliminate, or develop needed capabilities. It is best, in my opinion, to proceed with an agile approach. To start us off, I have thought of a couple business benefits that would enable the company to move forward, meet current demands, and take a competitive advantage within the industry. Help customers pay promptly Having a well-designed, preciseRead MoreInnovation in the Supply Chain: Analysis of the Zara Case3796 Words   |  15 Pagesbusiness. This is exemplified in their ability to open one new store a day for the years covered in the case study, leading to having just over 11,500 stores in 52 countries as part of the Inditex group (Cavill, 2011). According the companys latest financial reports and briefings with the media, there are approximately 1,600 stores globally. By concentrating on Collaborative Planning, Forecasting and Replenishment (CPFR), Just-In-Time (JIT) manufacturing, real-time data capture and analysis throughout

The Act of surveillance - Free Essay Example

Sample details Pages: 3 Words: 759 Downloads: 2 Date added: 2019/08/14 Category Society Essay Level High school Tags: Surveillance Essay Did you like this example? The Act also established a surveillance system for assessing 9 prevalence of pneumoconiosis among underground coal miners, but this surveillance does not extend to surface coal miners. A study by CDC suggests that surface coal mine operators should monitor worker exposures closely to ensure that both respirable dust and silica are below recommended levels to prevent CWP15 . Clinicians should be aware of the risk for advanced pneumoconiosis among surface coal miners, in addition to underground coal miners, to facilitate prompt disease identification and intervention15 . Don’t waste time! Our writers will create an original "The Act of surveillance" essay for you Create order Additionally, NIOSH recommends that surface coal miners be included in periodic health surveillance that is similar to that conducted for underground miners15 . To prevent CWP in surface miners, operations should use effective dust monitoring and control methods to reduce respiratory hazards and emphasize the risk for advanced pneumoconiosis in worker training. CDCs National Institute for Occupational Safety and Health recommends that surface coal miners be included in periodic health surveillance15 . Enforcement strategies are not yet clear from the available documents. The development of a Green Permit system by numerous states and best management practices based on credible environmental management systems are potential applications for the mining industry17 . The permitting process is an increasing burden and cost to mining companies. A surface coal mining permit issued under the authority of the Surface Mining Control and Reclamation Act (SMCRA) -OSM has granted the WVDEP primary authority to administer the surface mining regulatory program in the state. Three other permits (approvals) issued under the authority of the Clean Water Act ( CWA): Section 402 National Pollutant Discharge Elimination System (NPDES) permit for discharges from sediment control ponds and other drainage structures; a Section401 water quality certification from the state, assuring that the federal permits will not cause a violation of the states water quality standards; and Section 404 permit for discharge of fill material in streams. Four federal agencies and one state agency have primary responsibility for mountain top mining operations: the Fish and Wild life Service (FWS), Environmental Protection Agency (EPA), Office of Surface Mining (OSM), US Army Corps of Engineers, and the West Virginia Division of Environmental Protection (WVDEP). Risk Communication Although the risks associated with coal dust is known and well documented, and policies are developed in response, it yet to be known if all these are well communicated through a suitable channel to those who need them the most. Without good communication, behavior change necessary to re duce exposure may be difficult. In communicating the risk of coal mine dust, all stakeholders should be involved, not just the coal mine workers, but owners of mine companies, health service providers and even the communities too. This suggestion is similar to the conclusion of the CDC study15 which recommended that clinicians and miners should be aware of the risk for Coal Workers Pneumoconiosis (CWP) and Progressive Massive Fibrosis (PMF) in surface coal mines as well as underground minesto facilitate prompt disease identification and preventive interventions.15 Inadequacies in the mandated coal mine dust regulations; failure to comply with or adequately enforce those regulations3 ; lack of disease 10 prevention innovations to accommodate changes in mining practices (e.g., thin-seam mining); and missed opportunities by miners to be screened for early disease and take action to reduce dust exposures3 . Further explanations, noted in other reports included longer hours being worked by todays coal miners3 ; excessiv e exposure to crystalline silica, perhaps associated with the mining of thinner seams of coal3 ; and lack of resources for dust control and miner/operator education, particularly in smaller mines3 are all management concerns in the control of CWP among miners in the Appalachia. Although coal mine workers are the focus of this write up, the community are also nervous that the increase on CWP cases may also mean an impending doom for their own health. The ensuing litigation and public controversy underlined the importance of communication between the coal industry and its primary stakeholders: employees and the community. Many of the comments at the public hearings conducted in connection with the Governors task force and federal agency EIS indicated that the public did not feel included in the development of public policy regarding mountain top mining17 . Industry comments indicated that the public may have misperceived many of the engineering and economic constraints faced by the mi ning industry. Summary and conclusions: The current response to coal dust exposure limit is not sufficient. A tighter coal exposure limit has been proposed by MSHA but not yet effective. Added to this, there should be improved but feasible engineering controls which would create more effective barrier between miners and coal dust during mining process.

Gangs Of Gangs - 1136 Words

Youth gangs and the violence around them has grown in America. The gang related crimes committed by these youth gangs has risen and the age of these members had dropped. The youth are turning to the gang life at a younger age than ever before. In this essay I will dive into the different geographic types and their youth gangs. We will also take a look at age, gender, and the race of these gang members. Gang related crimes and local gang violence factors will also be discussed in this essay. Gangs can be identified by the colors that they wear along with other things such as, clothing and tattoos. The well known gangs around the nation are the Bloods and the Crips. The Bloods can be identified by the color red that they wear and also by the†¦show more content†¦Rural counties reported juvenile gang activity at 58.9 percent and adult gang activity at 41.1 percent (National Youth Gang Survey Analysis. (n.d.). Retrieved September 18, 2017, from https://www.nationalgangcenter.gov/Survey-Analysis/Demographics). The gender of the youth in these gangs has not changed much but there has been a spike in the number of females joining gangs and/or creating gangs of their own. In a study conducted by the NYGS, lasting from 1998 to 2010 the percent of juvenile males has always been higher than the females but the percentage for females has increased. Law enforcement agencies have reported a greater percentage of male than female gang members but despite the concern of female s joining gangs, there is still little to no change in the percentage change in the observed survey years. One fourth of the agencies that participated in the NYGS could not provide much information regarding the presence of female membership in gangs and that it is not an issue. The agencies that could provide the study with information (less that fifteen percent) did however report that none of the gangs in their jurisdiction have female gang members. Close to half of the gangs outside of large cities are reported to have female compared to the twenty five percent in larger cities. In 2009 a study shows that rural counties have the largest report of female members involved with gangs coming inShow MoreRelatedGang Report On Gang Groups840 Words   |  4 Pages2013 National Gang Report, gangs continue to flourish, progress, and develop criminal tradecrafts (p. 3). Based on state, local, and federal law enforcement reporting, the National Gang Intelligence Center (NGIC) calculated t hat the US gang composition is approximately 88 percent street gang members, 9.5 percent prison gang members, and 2.5 percent outlaw motorcycle gang (OMG) members. Street gangs pose the most violent and significant threat in most communities, while prison gangs are viewed asRead MoreCharacteristics Of Chicago Gang Gangs988 Words   |  4 Pagescharacteristics of Chicago’s gangs of the 1920 was the division across ethnic lines. In other words, representatives of the same ethnic group stuck together and frowned upon the inclusion of outsiders into their gangs. Of course, larger gangs were often multiethnic, but their core was predominantly monoethnic. The same tendency prevailed across the country, as gangs in New York and Philadelphia were also increasingly homogenous. Asian triads, Italian mafia, Irish and Jewish gangs were all incestuous organizationsRead MoreGangs: Crime and Gang Violence1549 Words   |  7 PagesGangs Gangs are a violent reality that people have to deal with in today s cities. What has made these groups come about? Why do kids feel that being in a gang is both an acceptable and prestigious way to live? The long range answer to these questions can only be speculated upon, but in the short term the answers are much easier to find. On the surface, gangs are a direct result of human beings personal wants and peer pressure. To determine how to effectively end gang violence weRead MoreAfrican American Gang Gangs1943 Words   |  8 Pagesis relative in space and time. Gangs are a seen as a deviant subculture within itself. While not all gang members have a criminally deviant agenda, many do perform deviant acts such as graffiti, robbery, larceny, assault, drug deals and homicide. Regardless of what the intentions of joining are, becoming a gang member is considered a deviant behavior in our society. There are different types of gangs such as street gangs, prison gangs, motorcycle gangs, ethnic gangs etc. For this paper, the focusRead MoreGangs And Gang Crimes All Together2177 Words   |  9 PagesI have chosen to write my paper on Gangs and Gang crimes all together. I want to explain the history and reasoning of modern gangs and how and why they came about. I also want to give examples of some of the most common gangs known world wide and examples of the crimes they commit. I will also include insight on the reasoning behind the joining of gangs. Lastly, I would like to go into some detail about the criminal investigation of gang crimes. I have chosen this topic because I believe it is oneRead MoreDo Gang Behavior And Gang Affiliation?1845 Words   |  8 Pagesacknowledge and challenge communities to recognize gang behavior and gang affiliation. This paper will also describe the culture and what it means to be in a gang; key findings of the research; recommendations the commu nity can employ to remedy the need; and discussions and implications for further study. Keywords: African-American, Black men, Hip hop, Rap music, Nigga â€Å"There are approximately 27,900 gangs, with 774,000 members, impacting towns, cities, andRead MoreGang Activity Of A Gang1893 Words   |  8 PagesFor decades there have been an abundance amount of gang activity going on around the world and it continues to grow. Every year there is an increasing amount of teenagers over 600,000 that are rushed to the emergency rooms and taken into hospital care due to gang related injuries (Forster, Grigsby, Unger Sussman, 2015). Most of these children are very young and have not even enter high school, and others have not even completed middle school. Many of the teens that have been rushed to the hospitalRead MoreThe Violence Of Gangs And Gangs1377 Words   |  6 PagesGangs have become one of the nation’s fastest growing problems within recent history. According to the Federal Bureau of Investigation about 33,000 violent street gangs, motorcycle gangs, and prison gangs with about 2.4 million members are criminally active in the U. S. today. They use violence to control neighborhoods and boost their illegal moneymaking activities, which include but are not limited to: robbery, drug and gun trafficking, fraud, extortion, and prostitute rings. With as much researchRead MoreU.s. Gangs And The Gangs1317 Words   |  6 Pagesoriginated with U.S. gangs in an effort for drug cartels to amp up and focus on their production, leaving the logistics to the gangs. The drug cartels have chosen to align with U.S. gangs based on similar philosophies of honor, allegiance, and loyalty combined with similar business practices and levels of hierarchy. The largest U.S. gangs are structured similarly to giant corporations that succeed with levels of management teams with the ultimate goal of profit, U.S. gangs are no different as theyRead MoreClassification of Gangs847 Words   |  4 PagesClassification of Gangs Introduction The problem of classifying gangs has interested both sociologists and law enforcement. For the purpose of law enforcement, a gang is generally defined as an organized group among the members of which there is well-designed communication. This paper evaluates classification schemes from current research for gangs. The objective is to discover the issues and problems in creating classifications for gangs including a definition which delineates what constitutes a gang and differentiates

Credit Card Debt Among College Students Essay - 2362 Words

The explosion of credit card use among college students has woven itself into the fabric of campus life ultimately impacting how students interact and begin in the financial industry. As students gain more freedom away from home they often begin to experience various social changes. One area in particular that is cause for concern is the number of students incurring credit card debt. Due to growth in credit card usage and the rise of debt, the ideas discussed in this paper represent the growing need to evaluate credit card company solicitation efforts aimed at students and how to begin negotiation to amend these practices. Through mediation, the focus will be to investigate if college students receive ample education on credit and†¦show more content†¦The later idea suggests that one of the major conflicts associated with credit card debt among college students is because of the relaxed view taken on credit. To illustrate, â€Å"83% of college undergraduate students in the US have credit cards†¦Ã¢â‚¬ (Wang Xiao, 2009) exemplifying the potential danger of accruing debt by signing up for so manu credit cards. Furthermore, with increased costs of education, universities find it is acceptable for students to pay for tuition by credit card. In certain circumstances, credit cards have become a quick remedy and students are forced to supplement income to pay for education and other necessities and as a result perpetuate the debt issue. Since credit cards have become easily accessible on campuses, students can find themselves in financial distress very quickly. The conflict with credit card use is that it has created a distinct way to generate instant gratification among consumers, specifically young borrowers. Due to this point, students have become an easy target for credit card offers. With heavy solicitation from financial institutions and retailers, students are given quick access to funds with little education of how interest accrues, fees associated with cards, and the lasting effects on their overall credit. Since solicitation is used on collegeShow MoreRelatedEssay On Credit Card Act1570 Words   |  7 PagesTransferring Responsibility: The Credit Card Act Whilst a critical part of consumer spending, credit card companies are constantly accused of malicious legal contracts and schemes to increase profits. Without heavy regulation, these companies have the power to bankrupt millions of Americans that rely on credit cards in their daily lives. However, after the introduction of The Credit Card Act of 2009, these accusations represent an inability to accept responsibility for financial blunders on theRead MoreCredit Card Companies Use Gift Tactics990 Words   |  4 Pagescompanies assertively targets college students because they are expected to have a higher than average power for earning, which make them a perfect targeted market. Credit card companies use gift tactics by offering the latest iPod, an exotic vacation, a computer, frequent flyer miles or an initial low to zero percent interest rate and even cash to entice college students to apply for credit cards. In fact, many students only get a credit card initially because of these incentives, but soon becomeRead MoreThe Rising Cost Of Tuition1351 Words   |  6 Pagespay for college. Those who do choose to acquire a college degree spend years after they graduate paying off their student debt. There are many situations where they aren’t able to graduate, get a good paying job, or their lender is making it impossible to pay off their debt, therefore they end up spending the rest of their lives paying off their student debt. On average, student debt has become so high and is only predicted to increase in the future. There are many costs to attending college asideRead MoreCredit Card And Credit Cards1488 Words   |  6 PagesCredit cards are more pervasive in everyday life. There many kind credit cards with different terms and interest rates. The issuer of credit card are Banks and Credit Unions. In striving to create good credit history every person wants to hold credit card. The demand of credit cards suggest wide offering. The credit cards companies and banks offers different benefits like cash back and rewards points from usage of credit cards. And these benefits with raising a popularity of credit cards is preconditionRead MoreCollege Students Spending Behavior688 Words   |  3 Pagesbehavior of students today is rather different from before leaving a question of what could be the spending factors of students today be. According to Neill Valentine D’Silva (2008) in his article about college spending habits, Students are getting more and more into consumerism every day. Students who used to live away from their home, there are too much of brand awareness and increase the chances of students buying things that they don’t need leaving mass media a factor. Going to college is everyRead MoreAmerican Credit Card Problems1587 Words   |  6 Pagesï » ¿American Credit Card Problems Introduction to Credit Cards History There was a time in the history of banks when people eagerly fell into the spell cast by credit and debit cards. They started using these cards without paying any heed to ramifications of that particular use. Over the time it has become considerably clear to the people that credit cards arent what they appear to be and there is some underlying cause to the apparently carefree solution to financial problems. However in the yearRead MoreCollege Students And Financial Distress1022 Words   |  5 PagesCollege Students and Financial Distress: Exploring Debt, Financial Satisfaction, and Financial Anxiety Staci Fisher Social Psychology October 5, 2016 Abstract Archuleta, Dale, and Spann (2013) examined the impact of financial concerns on overall mental health. Essentially, the researchers reported that when predicating financial anxiety, financial satisfaction was found to be the most significant predictor after analyzing the data collected from their survey. Their data was collected using aRead MoreThe Rising Cost of Education1737 Words   |  7 Pagesskyrocketed over the past decade or so, leading to a number of social problems including deep debts among graduates. As a result, the value of higher education is being increasingly called into question. Earnings and job outlooks for graduates has grown grimmer over the past decade or two, while those same graduates are more in debt than their parents would have been for the same educational program. Greater debt plus fewer options for paying it off has contributed to the crippling economy. A downwardRead MoreBankruptcy Among Youth1748 Words   |  7 PagesAccording to Credit Counselling and Management Agency in New Straits Times (2011), an average of 41 Malaysians are declared bankrupt daily, with the majority failing to make repayment for car purchase loan. In short, the problem of bankruptcy among youth has to be taken seriously. 2.0 Problem Statement Statistics by the AKPK indicated that the number of individual bankruptcy cases had raised by 11.2% to 18,053 cases in 2010 and increased by a further 6.2% to 19,167 cases in 2011 (Curbing Credit Card AbuseRead MoreReview of Related Literature668 Words   |  3 Pagesmoney management and financial capabilities of CBAE students in the University of Mindanao reading helps the researchers in seeing the impact of the study as seen by other community as a whole. Consumption Recent studies on spending in Asia and United States defined consumption as the purchase of goods and services more for their wants than their needs. Students spending habits are important issues for colleges, especially when considering the students financial well-being and their wellness to study

Nazi Concentration Camps Free Essays

The Holocaust was one of the world’s worst genocides; concentration camps were the worst place to be if you were a captive. Adolf Hitler, a Nazi, convinced many that certain groups of people needed to be exterminated. He started concentration camps to terrorize his enemies. We will write a custom essay sample on Nazi Concentration Camps or any similar topic only for you Order Now The first concentration camps started in 1933, six years before World War Two began. There were several concentration camps. These concentration camps consisted of European Jews, P. O. W. ’s (Prisoners of War), political prisoners, criminals, homosexuals, and gypsies, the mentally ill and other groups. The first concentration camp was called Dachau, located in Munich, Germany. It was opened March 22, 1933. Within five years of Dachau opening, the number of concentration camps quadrupled. The Nazis created different types of camps, for example, labor camps, transit and collection camps, P. O. W. camps, hostage (or death camps), and extermination camps. Labor concentration camps were where inmates had to do hard labor under inhumane conditions and cruel treatment. Transit and collection camps were where inmates were collected and transferred to main camps. Prisoner of war camps were where prisoners were held after being captured. These P. O. W. camps caused torture and liquidation of prisoners on a large scale. Death camps were where hostages were held and killed as reprisals. Extermination camps were a mixture of the other camps and were not useful people were sent to be killed. These concentration camps were all horrible but Auschwitz was the worst. Auschwitz was located in Poland and was opened in June 1940. Auschwitz was a total of 40 kilometers. Auschwitz was a labor and extermination camp. Auschwitz had three other sub camps Auschwitz 2 Birkenau and Auschwitz 3. Auschwitz had the highest death count compared to any other camp. It’s estimated that 4 million people were sent to Auschwitz and 1. 1 million died at Auschwitz. The prisoners died of starvation, exhaustion, diseases, or killed inhumanely by being shot, burned, or gassed. For the most part, children and elders in the concentration camps were treated the worst. If a child was born in a concentration camp, they would be killed on the spot. Most children and elders were killed as soon as they got to the concentration camps if they looked too weak to be useful to work. Some were used for drug and surgery experiments. To save the amount of poison gas and ammunition used to kill people, some children would be thrown into ovens or put into open fire pits. These prisoners were also beaten, put in pressure chambers, or frozen to death. The Nazis were brutal and didn’t care who they killed. There were many escape attempts, though only 802 attempts on record. Only 144 made it out but most of them were caught and killed, or taken back to camp and starved to death. If someone successfully made it out of the camp, random people in their prisoner block would be starved. One of the most successful escapes was when a few prisoners dressed as guards, stole a car and drove out the front gate, they were never caught. The most successful escape was when Oscar Schindler got 300 women out of Auschwitz. Oscar pretended to be one of the people in charge of the camp. Before the freight car full of people got to the camp, he told them to send them back. When they got back, he took them to a safe house and looked after them. The concentration camps were all shut down on May 7, 1945 when World War Two ended. It was estimated that 7,991,460 people lost their lives in the concentration camps. When the Germans were defeated by the allies they were forced to close down all of the concentration camps. Most of the camps were destroyed. Some of the camps were used as prisons for the Nazis. Some of these concentration camps have been converted into museums and memorials for those who lost their lives. Bibliography 1. Nazi concentration camps Jan 14-17 2011 http://en. wikipedia. org/wiki/Nazi_concentration_camps 2. Auschwitz, Nazi death camp Jan 14-17 2011 http://www. auschwitz. dk/auschwitz. htm How to cite Nazi Concentration Camps, Essay examples

Marketing Mix free essay sample

Author note with more information about affiliation, research grants, conflict of interest and how to contact SWOT Analysis of Botox SWOT analysis Strengths: †¢ Allergan has the possibility for dominance on several niche markets because of the uniqueness and appeal of their product. †¢ The main consumers of the product Botox are celebrities from many fields, which include actors and television artists. Thus, the element of celebrity endorsement is a great advantage. Facial beauty is a major concern in the modern world and the ability of a product to remove wrinkles and black marks on the skin will likely work as an element of strong attraction for customers. Botox also cures migraine, constant neck and back pain, extreme sweating, and possible convulsive disorders. These are major attraction for enticing customers to the product. The appeal becomes all the more significant because the consumers will think of it as a panacea for countering various ailments. There are many reasons why company decided to sell its product in international market. The prospect exists to sell Coca-Cola worldwide, because Coca-Cola is a product which can be used by everyone irrespective of age and gender, all over the world. Marketing globally demand the company to have a marketing team in line with a countrys consumers so effective sales can be made and good relations with the abroad key employees can be maintained (Arthur A. Thompson Jr. , A. J, 2005). This paper contains an analysis of the marketing mix and promotional mix strategy of Coca-cola adopted in the Philippine setting. I chose the product because it is one of the largest and well-known beverages in the world. The rapid growth and the company’s image in the market impressed me and pushed me to discuss the topic. MARKETING MIX OF COCA-COLA Marketing is the art and science of selling. Ingredients for a good marketing (according to Philip Kotler) are the 4P’s: product, price, promotion and placement. An effective marketing program combines harmoniously all elements of the marketing mix. Marketing mix is the main instrument of the company for obtaining strong positioning on the concerned markets. A. Product Product refers to more than just physical objects or goods that you can own and take home. The authors of the paper: â€Å"Marketing. Explanatory Dictionary† (Florescu, et al. , 2003, p. 537) define product policy as a decision adopted by manufacturing or commercial companies regarding the size, structure and evolution of the range of goods and services (Lefter, et al. , 2006, p. 375, 405). Product policy is often compared with â€Å"the heart of marketing†. It has a direct connection with the other elements of the marketing mix. Coca cola is the leading provider of soft drinks not only in the Philippines but also around the world. In 2010, it not only had no. 1 selling soda with regular Coke, but its Diet Coke brand outpaced Pepsi for second billing. It has a number of brand variants, including Minute Maid, Royal, and Sprite. The company also produces fruit juices, mineral water, and sports drinks. Another aspect is its packaging. Coca cola offers variety of its products ranging from small (300 mL) to upsizes (1. 5 to 2 liters), depending on the consumer’s needs. Packaging also promotes the product and distinguishes it from the competition. B. Price Price is a market instrument and an index of the economic and social reality. Price is the only marketing mix variable which leads to profits, the others are generating only expenses and investments. Price is a very flexible element of the mix and it can be changed rapidly, unlike the product characteristics and the placement activity. Price is very important part of marketing mix as it can affect both the supply and demand of Coca cola. The price of Coca cola products is one of the important factors in customer’s decision to buy. The main objective of the price strategy is to make a product economical to everyone and not spending too much for a drink. Its long term pricing strategy is to maintain its affordable price which really appeals to the vast middle class market. Coca cola sets a price that is attractive to the customers but provides a good level of profit. Prices of Coca cola start at 10 pesos to 50 pesos per bottle. C. Placement Placement’s role is to assure the necessary balance in the market primarily between demand and supply and between producers and consumers. Another role of the distribution is to streamline the buying – selling processes. The concept of placement means getting products to customers in strategic way. Coca cola’s distribution process is a key element of its success. The company products are available in cans and bottles in supermarkets, retail stores, and vendo machines. Additionally, the company provides supplies for drinks in many restaurants all over the country. The ease and convenience of getting to the product is important to customer’s loyalty. D. Promotion In today’s competitive environment, effective communication with the target market is essential for a business to succeed. Promotion is another marketing mix designed to inform the people about the product. It is also used to persuade the customers to try a new product, or buy more of an old product. Coca cola invest millions of dollars a year in advertising and promotions to maintain its position in the industry. The Coca-Cola Company has launched â€Å"Open Happiness†, an advertising focuses building on the award-winning â€Å"Coke Side of Life† campaign. The new tag line, seen in this series of print advertisements, will serve as a platform for all integrated marketing for the Coca Cola brand around the world, tying together the pleasure of opening up a drink and the satisfaction of sharing with others. This campaign invited people to refresh, despite the difficulties and stressful situations every day, with a Coke and continue to enjoy the simple pleasures of life. Through this, Coke enables the customers to view the product as part of their daily life. Advertising through television, radio, print media, and internet are great ways of Coca cola in promoting their products. Although advertising is usually very expensive, it is the most effective way of looking for potential customers of Coca-cola products. PROMOTIONAL MIX Promotion is all about communication. It is the way businesses make their products known to their customers. The main goals of promotion are to ensure that the customers are aware of the existence of a product, to persuade them that their product is a lot better than the competing product, and encourages the customers to buy or avail the product. It is important to know that businesses used more than one method of promotion which is referred to as the promotional mix. Coca cola uses integration of the different promotional mix to meet the requirements of all target customers which turn into a gateway to success. The following are my analysis of the different promotional strategy they utilize. A. Advertising Coca cola mainly does national advertising, an aggressive advertising targeting a large audience. They introduce different themes and concept to introduce and advertise their own product. They use big names in the showbiz industry as the brand ambassadors of the company. They also created catchy and memorable slogans for many years. With this, they build brand image and awareness. Commercial advertisement on television of the product focuses on friends and family relationship, showing their strong bonds with Coke. Since these values are part of our culture, Filipinos immediately catch up to it. The presence of Kathryn Bernardo, Julia Montes, and Enchong Dee, as well as, Santa Claus every Christmas, makes the product more appealing to people especially young and teens. The company’s print advertising includes posters, stickers, billboard, and hoardings, even in magazines. They have many sites around the country for their billboards. Printed advertisements are usually found beside roads, buildings, supermarkets, stores, walls, and buses. As well as, coolers, freezers, and display racks. For permanent satisfaction of consumer’s needs, Coca cola has to maintain the high standards and high quality of its products. Over the time, Coca cola spent millions of dollars developing and promoting their brand name, resulting in worldwide recognition. Coca cola’s red and white colors and special writing are examples of its trademarks. B. Direct Marketing For direct marketing, Coca cola has partners with different restaurants, movie theatres, and other company to carry its product. When a customer asks for a drink, the only brand they can offer is Coke, which reminds them of the product and forces them to consume it. By doing this, the restaurant keep in purchasing the product over and over again. Examples are Jollibee, McDonalds, KFC, etc. Coca cola also sponsors different activities especially with sports. C. Internet Marketing Coca cola also uses the internet to promote its product. The company has their own website (www. cocacola. com. ph), which enables the customers to navigate and explore on the different sections of the company. The company also uses various social networking sites like Tweeter, Facebook, and Youtube to connect with their customers. This kind of marketing helps the company to reach every people around the world. D. Sales Promotion A sales promotion is an activity that is implemented to boost a service or product temporarily. Coca cola does sales promotion by tying up with Bench in their â€Å"Share Happiness Wear Happiness Promo†. Another is under the crown schemes like â€Å"Sarap Under the Cap Promo† which in every purchase of selected coke products a customer can have a chance to win free meals or discounts in Jollibee. Getting limited Coca cola items in exchange of Coke crowns or cap is also a way of promoting. By having partnership with different companies, Coca cola increases their sales. E. Public Relations Word of mouth can also be an advantage for the company. When a student purchase a new product of Coca cola and enjoys it, he can tell others about the new product and the benefits of it. This will encourage others to purchase the product too, resulting to increase sales. F. Personal Selling The company hired professional individuals responsible in communication, selling, and building good relationship to its client or prospective client. Each person will be assigned to a particular region or place and promote their product to different customers. These people maintain their relationship with their customers for continuous business with them, thus building goodwill to the company. EFFECT OF MARKETING STRATEGY OF COCA COLA The Coca cola is one of the recognizable brands around the globe. It is widely regarded as one of the booming organizations achieving huge branding success. The company focused on building brand that is instantly recognizable and highly appreciated in costumer’s mind. Today, Coca cola is a corporation with strong brand identity and image. Strong brand image of Coca cola is achieved through consumer’s loyalty. This loyalty entails the purchase frequency that is improved by effective advertising and marketing strategies. The â€Å"Open Happiness† slogan helps the company attract more consumers as it gives them the idea of â€Å"living positively†. Filipinos consider Coca cola as part of their daily lives – in every meal, at school, at work, and special occasions. In conclusion, Coca-Cola is a successful product, not only because it has built a recognizable logo and brand name, but mostly because it has managed to position its brand in the market. In doing so, it achieves to develop a brand personality and distinguish itself from competition, while offering consumers a clear view of its brand values. This leads to increased brand loyalty and satisfaction.

Love. Angel. Music. Baby. free essay sample

Gwen Stefanis first solo album, â€Å"Love. Angel. Music. Baby.† (LAMB, also the name of her new clothing line), shows her love for all genres of music. On it is ?s pop, hip-hop, and retro-Madonna inspired tracks. The CD also displays her appreciation for the Japanese fashion style of Harajuku. The hip-hop influence is apparent with the Dr. Dre-produced â€Å"Rich Girl† and The Neptunes-driven â€Å"Hollaback Girl.† The single â€Å"Luxurious† also exhibits Stefanis love for hip-hop with its sample of Notorious BIGs â€Å"Big Poppa.† Other songs take a lighter tone, like the nostalgic â€Å"Cool,† in which xStefani expresses how shes â€Å"cool† with her ex-boyfriend Tony Kana. She dedicates her devotion to the Japanese fashion of â€Å"Harajuku Girls† with the track embodying their style and grace. Stefani teams up with the biggest names in music, but its her unique style and sound that make this album irresistible. Gwen Stefani has shifted from front woman of No Doubt to pop star very gracefully. We will write a custom essay sample on Love. Angel. Music. Baby. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is a genre-bending performance that is guaranteed to be one of the most talked-about albums of our time.