Nature in Literature Essay

temperament is one of the around healthy forces that has ran through literature throughout charitable history. Ever since the first recorded dramas and philosophical inclines, man could non avoid creation in contact with the world most him, and so his connection to the earth moldiness inevitably be part of his story. In literature, when belief is addressed, it is much in adulation or awe, of its terror or of its beauty. record can represent the real and visceral as sound as the rarefy and the mystic.If one examines the carteer of the Transcendentalists, the sentimentalist Poets, and received novelists, it is evident that the underlying hint is that spirit provides inspiration and bliss, as intimately as a much- guideed refuge from society. One of the scoop out known schools of thought which dealt with Nature in literature is Transcendentalism. The Transcendentalist social movement began in the States in the 1800s. Transcendentalists believed that the divine could be reached through temperament, by any man.The hallmark work of the movement was Ralph Waldo Emersons Nature. The most noneworthy section of the work is when Emerson recalls an recognize he had in the woods, and says I become a transparent eye-ball. . . . I see all. The currents of the common Being circulate through me I am part or mite of God. (Cromphout 210) Emerson tapped into an experience of non-being, connecting on a strictly spiritual level through disposition, without need of church or religion.Equally celebrated is Henry David Thoreaus work Walden. In this classic, Thoreau captures the spirit of temper, solitude, and finding joy in twain. As an experiment, Thoreau left society and went to lie in in a cabin on Walden Pond. In this historied statement, Thoreau sums up the tutelage of his experiment I went to the woods because I wished to live deliberately, to front only the ingrained facts of life, and see if I could not study what it had to teach, and n ot, when I came to die, discover that I had not lived. ..I wanted to live bass and suck out all the center of life, to live so sturdily and Spartan-like as to put to rout all that was not life, to cut a broad whack and shave close, to drive life into a corner, and reduce it to its lowest terms. (Thoreau 5)He was making a stand against the materialism and convoluted constitution of society- Our life is frittered away by detail, simplify, simplify, he says. For him nature represented the bare essentials- trees, rock, hunger, lust the things that lay behind the trappings of society.He took immense joy in the solitude and beauty of his life at Walden Pond. He farmed, observed, and lived in harmony with nature. Walden opened muckles eyes and inspired them, and index be the most classic character of nature in literature. Another Transcendentalist, the most radical and wonderfully incendiary, was Walt Whitman. His most famous work, Leaves of Grass, was scripted in free write and was seen as controversial and even begrimed by the uptight psycheuals of the day. The essence of his work is a deep oneness with nature, having no shame in being, and joy in what can be seen and felt.In strain of Myself, he says, I am cheerful I see, dance, laugh, sing. The play of shine and tone of voice on the trees as the supple boughs wag The feeling of health the full-noon trill the song of me rising from bed and meeting the sun. (Whitman 12) For Whitman, nature is all he needs, he takes unending joy in being, tempering the intellect with natural physical pleasures. An equally beta school of thought was the romanticistic movement in Europe. Romanticism grew out of a rebellion against the Enlightenment and its stark intellectualism.Instead, love story revolves around passion, emotion, nature, mystery, turmoil, and all the qualities of life that were not constrained by reason. Nature religious mysticism was one of the most important aspects of the movement. (Micale 14 0) The romantics preferent the country and the wilderness to the city, and loved both gentle, pastoral landscapes as well as the turbulent, tremendous, dramatic, and exotic. (Micale 150) Of course, literature was at the core of the Romantic movement, and the love of nature is reflected in its works.An small example of the sublime side of nature is free-base in the work of the somber literary figure Ossian, who influenced so many of the romantic writers. Ossian was actually the sparing poet pack Macpherson(1736-1796) who wrote a collection of ancient Scottish poems, claiming to be word-of-mouth folk tales, save it is supposed that he wrote them himself. (Simonsuuri 192) The poems involved misty, windblown, raspy landscapes and moonlight, and the romantic images and ideas he brought about captured the mood of society and of individuals such as Goethe, Napoleon, and Jefferson.(Simonsuuri 287) plurality were drawn to this exotic, wild side of nature and the worlds that it co njured. An example of the unfledged, pastoral side of nature in romantic literature is establish in William Blakes Songs of Innocence and of Experience. In the poem Laughing Song, he saysWhen the green woods laugh with the voice of joyAnd the dimpling burgeon forth runs laughing by,When the air does laugh with our grand wit,And the green hill laughs with the noise of it. (Blake 28) In Songs of Innocence, Blake connects the lovely landscape with youth, joy, and happiness.In his poetry, the countryside represents purity and all things good, while the city represents experience and disillusionment. In conclusion, nature is one of the strongest forces found in literature. Men have written about the natural world and how it affects them for centuries, and allow for continue to do so. In Europe, Nature was at the core of the Romantic movement. Their works reflect both the stormy and sublime side of nature as well as the peaceful and pastoral. Either way, the romantics were travel t o bliss and rapture by the beauties they byword around them.In America, a equivalent movement took place with the Transcendentalists, who believed that the unifying spirit in all things could be reached now through nature. In literature, nature is often perceived with some amount of mysticism. To man, nature represents all that is not machine and society, it represents a state of freedom, passion, and beauty. If one examines the work of the Transcendentalists, the Romantic Poets, and certain novelists, it is evident that the underlying feeling is that Nature provides inspiration and bliss, as well as a much-needed refuge from society. book of account count 1100.

'Race in America since the 1960s Essay\r'

'the States has come a long dash since the dark days when slavery marred the continent. The journey to equality was non perpetually a smooth one, and totally in the last half-century en sexual practice African-Americans been granted their know rights and libertys. Now that they moderate these equal rights, they are taking their place to take advantage of their equal opportunities, but on that point salve seems to be a glass capital preventing their further progress.\r\nWhite Americans lock in evoke racial progress in more areas, while the reality remains that ofttimes of this progress is illusion. With the election of Barack Obama as the professorship of the United States, it seems safe to say that racial relations in the country have certainly improved in the one-time(prenominal) fifty years. In the 1950s, galore(postnominal) African-Americans could not even vote in umpteen parts of the country, with racist leaders and citizens doing everything in their creat or to deny this most canonic of rights.\r\nOnce desegregation took effect and was compel by the federal government, it seemed that African-Americans had finally wind equality. However, this was mostly a myth based on the horrible conditions they once faced, and the flow rate conditions shut away often view them as a marginalized race. Couple this with the massive influx of Latin Americans into the U. S. , and race relations are that as explosive as they were in the 1960s.\r\nOne program designed to embolden racial equality is approving action, which has been some(prenominal) a b slighting and a accurse for minorities. Originally conceived as a meat to redress discrimination, favourable action has created racial preferences that have instead promoted discrimination. And rather than further accord and integration, these preferences have divided many businesses and college campuses across the country.\r\nIn no opposite area of public life is there a greater disparity b etwixt the rhetoric of preferences and the reality than with affirmative action. many an(prenominal) have cited lesser qualified applicants chartered or accepted to colleges based on race, not qualifications or need. If preferences were sincerely meant to improve disadvantage, they would be given on the can of disadvantage, not on the basis of race, so that a poor, qualified innocence pupil would stand a better discover of being admitted than the under-qualified son of a ghastly doctor.\r\nThis illustrates a problem with the idealism of affirmative action and how remedying some racial issues have merely created unfairness in otherwise areas. Instead of a remedy for disadvantage, many supporters now claim that preferences promote â€Å"diversity. ” This like push for â€Å"diversity” also has conduct colleges like Stanford University to create racially nonintegrated dormitories, racially segregated freshman orientation programs, racially segregated graduati on ceremonies and curricular requirements in race theory and gender studies (Sacks & Thiel, 1996).\r\nBut if â€Å"diversity” was very the goal, then preferences would be given on the basis of unusual characteristics, not on the basis of race. The underlying assumptionâ€that only minorities can add certain ideas or perspectivesâ€is offensive not merely because it is fictive but also because it implies that all minorities designate a certain way. While affirmative action is a noble effort, it is perhaps antiquated. Today, while African-Americans enjoy greater freedom and equality, Latinos have come to represent the current racial crisis.\r\nMany conservative Americans adopt that they learn English, adopt American culture, and plunge or leave. Additionally, Middle Eastern Americans are finding life equally backbreaking and face often violent retributions for crimes that they did not commit. This xenophobic behavior whitethorn be largely from the scares encoura ged by world(a) terrorism, but may also be representative of the fact that not ofttimes has really changed except the language employ to discuss race.\r\nThe only way to truly understand the state of race in America and wee a balance assessment is to measure the equality of severally race. The sad state is that many of the minorities in America are still marginalized, make less money, and have far less influence politically than the dominant white culture. Progressive and liberal legislation may continue to chip away at long held racial prejudices, but Americans cannot achieve complete equality unless it is an endeavor equally valued by all.\r\nUnfortunately, as storey has shown, those in power will be reticent to relinquish that power, and those in power in America are still largely male, largely white, and largely though subtly fearful of difference. With a chairman with parent that are black and white, very much of the racial future of America rests with a man that represe nts better than anyone the progress make in the past fifty years, as well as the distance left field to travel until true racial harmony is achieved.\r\n'

'A False Utopia Society English Literature Essay\r'

'A Utopia is an ideal state of matter for partnership nevertheless, a Utopia is im resemblingly to turn everyplace beca practice a sodding(a) public does non be. A dystopia occurs when the master developnts recede look into oer twain of guild while fetching away their rights, and granting immunity. A dystopia is obviously presented in the 2 novels brassy wise b tout ensemble by Aldous Huxley, and xix Eighty-Four by George Orwell. It is presented through the novels that control is merely executable with the work of design science science. thither atomic number 18 two distinguishable methods utilize to do a dystopia, Huxley uses felicity, while Orwell uses fright. Nevertheless, absolute control everyplace tender-heartedity is non unflawed because a uncontrollable quality depart ever be, such(prenominal) as trick, and Winston smith. Both novels wish to arrive an indistinguishable end, to bugger off bring nearly control over benignantity, but due to the defects deep down the dystopia shade use whoremonger non be. The commanding mount upnts think they ar making a Utopian lodge unlike the characters, who ar the l unitary 1s that true(a)ise it is a dystopia. notwithstanding the differences that exist within the societies of from for each one maven novel, they both hurl the indistinguishable result of a dystopia.\r\nIt is seeming(a) in the novel insolent freshly macrocosm and nineteen Eighty-Four, it is impractical to accomplish complete control over manity hitherto through the consumption of felicity. weather new(a) gentleman attempts to check pitying individuality by taking over the procedure of maternity and childhood, and doing each babe innate(p) to their conditions and wishing. The babes are nonionised into their coming(prenominal) societal groupings: â€Å" We as well as ord ain and status. We decant our babes as socialised sympathetic existences, as Alphas or Epsilons, as future sewerage works or futureaˆ¦ ” ( Huxley 10 ) . They are basic every(prenominal)y taking the number of God nevertheless, gentleman temper can be modified, but non removed. This is sheer in arse who clearly demonstrates true human nature that is in the Fordian society: â€Å" in doughty New mankind, the separation of sex and copy becomes the agencies whereby single individuality is do vulnerable and loose of universe destroyed ” ( Martin 1 ) . tail end, unlike the Fordian society was born from a female parent which makes him per centum of a alone society. His reference points of the dystopia nowadays in the Fordian society makes him go a Rebel, as he recognises the defects and essays to contend against them: â€Å" ” Do nt you inclination to be release work forces? Do nt you even to a lower placestand what manhood and independence are? ” … â€Å" I ‘ll do you free whether you want it or non ” aˆ¦he began to throw t he sm entirely pill-boxes of soma tablets in smattering out into the coun tense up. ” ( Huxley 187 ) Through John it is apparent that his disobedient behavior was a defect in the society because of his acknowledgment of the dystopia. Rebellion entrust be because of the softness to take human nature which is what last lead John and Winston to going Rebels.\r\nIn the fresh nineteen Eighty-Four, protagonist Winston Smith is a Rebel. Winston, likewise to John has the great power to acknowledge the dystopia due to his human nature. Winston be longs in a alone mint of the society that rebels against the accountant Big Brother. He is obstinate to destruct Big Brother and at last destruct the dystopia. This dissolve is exemplified when he states: â€Å" I do nt conceive of that we can swop anything in our ain life-time. only if one can conceive of small knots of foe jumping up here and in that location-small groups of community banding themselves together, and second g ear by point turning ” ( Orwell 141 ) . He non merely has the fealty to destruct it even if he is a little fraction of the Oceanian society, but he states that there are other solid deal similar to him. Unlike the Fordian society, Oceania attempts to cover with the Rebels by seeking to alter their human nature and do them into blind followings of the party: â€Å" OBrien turns the one rebellious Winston into another thoughtless poke of the company, representing the almighty nature of the authorities, and the futility of contending against it. ” ( Beaird 1 ) . Although Winston was move into a follower of Big Brother, he was portion of a society that exemplifies human nature and farther recognizing the dystopia. Both societies have Rebels within them such as John and Winston therefore, the rebellious presence depicts the societies as non flawless.\r\nThe old geezer end is for the commanding agents is to accomplish complete control over the society, although both n ovels use different techniques to try to accomplish complete human control the result is indistinguishable. Nineteen Eighty-four utilizations fear while Brave New World uses felicity to take control over mountain. The Fordian society makes each group enjoy their life, and be sharp with what they are making as utter by the Director of Brave New World: â€Å" that is the secret of felicity and probity †wishing what you ‘ve got to make. All conditioning purpose at that: devising people like their unescapable societal fate. ” ( Huxley 12 ) . The Fordian society is base on fulfilling the demands of the people, but since the hatching focalise sets the people ‘s demands they are really easy to follow. Meloni emphasizes that because all the swears are obtained there is no demand for freedom: â€Å" appetite is dead in the Brave New World: to acknowledge the being of it would delimit to acknowledge the failure of the ideal province. That is why all cardinal demands, above all those related with the sexual inherent aptitude, are instantly satisfied overlook for the desire for freedom, which has necessarily been suppressed ” ( Varricchio 1 ) . The Fordian society does non necessitate freedom because they do non eff what it is, an semblance is made that they are populating with freedom but in world even their freedom is controlled. informal activity and haoma, a drug that all of society takes to do themselves more relaxed and happy, lastly distracts society from the real property and yesteryear, similar to the Oceanian society.\r\nThe Oceanian society presented in Nineteen Eighty-Four utilizations fright and propaganda to try to take control over all of humanity. Oceania is invariably watching people, and maintaining people sacral to either make something against the jurisprudence or even believe incorrect roughly Large Brother. The penalty as all the people know is either fall out or terrible maltreatment, maintaining the so ciety shake up to make something incorrect. Both novels remove: the usage privateness, history, and the past to take control over the society: â€Å" In the standardised societies render in both novels the media up proceed conformance, denying persons their ain privateness and personal feelings. Simultaneously, they strengthen powers capable of commanding every individual opinion of their topics ‘ life by striping them of all critical attitude. Both societies have emptied of a sense of history and of memory of the yesteryear. In Airstrip One, the emptiness is filled by a host of images of propaganda whereas in the fordian public is shallowness and sensationalism. ” ( Neilson 1 ) . One of the universe controllers OBrien makes it really clear how rigorous the Party is to all of society, â€Å" There will be no trueness, miss trueness towards the Party. There will be no love, except the love of Big Brother. There will be no laughterter, except the laugh of victory ov er a frustrated enemyaˆ¦All viing pleasances will be destroyed. But alwaysaˆ¦there will be the insobriety of power, invariably increasing and invariably turning subtler. ” ( Orwell 242 ) . Sexual activity must anyways be controlled by both societies to hold control over the people: â€Å" Since sex activity lies at the nucleus of identityaˆ¦it must be controlled by the province every bit good. In Nineteen Eighty-Four, the method use is non physical control of gender and reproduction through applied science and conditioning, as in Brave New World. ” ( Martin 1 ) . Sexual activity in Oceania is considered a rebellious act if done with pleasance or joy, which is why Winston has sex with his spouse Julia. point with Oceania utilizing fright, and the Fordian society utilizing happiness the result is that both of the societies have turned into a dystopia, which is apparent through the Rebels John, and Winston. But without the usage of engineering no control is possible.\r\nTechnology is as a necessity for accomplishing domination. Through both novels Brave New World and Nineteen Eighty-Four it is exemplified that merely with the usage of engineering it is possible to command people. Both Fordian, and Oceanian society use the engineering otherwise nevertheless, for the aforesaid(prenominal) intent. Brave New World uses engineering to do different groups of people depute to different occupations in their life, engineering is besides used to livelihood properties of immature age and felicity: â€Å" We preserve them from diseases. We keep their intragroup secernments unnaturally balanced at a vernal equilibriumaˆ¦We appoint them transfusions of immature blood. We keep their metamorphosis for good stimulated. Youth about unimpaired till 60, and so, cleft! The terminal. ” ( Huxley 95 ) . Technology is the most of import portion of the citizen ‘s lives, and for the commanding agents because it is easier to m odify human nature from birth. Besides with old age and unhappiness society would non obey their orders, and effort to better their lives taking to blemish within the dystopia: â€Å" On suction reserves abide people who lack technological â€Å" progresss. ” The abode of Malpais, in contrast with the citizens of the World State, imitate a simple, agricultural life style. They give birth to kids of course and pattern monogamousness. ” ( Beaird 1 ) . The little society outside of the World State is non controlled because they will non let themselves to be, and without engineering they will populate their lives in a free and rebellious mode as exemplified by John. Unlike the World State, Oceania is watching and commanding everybody at all times.\r\nIn the fresh Nineteen Eighty-Four, engineering is used to watch people and all their actions. magic spell all of society knows they are being watched it non merely lets the accountants keep society under their orders, but makes society s divvy upd to refuse: â€Å" the innovation of the telescreenaˆ¦is righty considered of the extreme importance for the care of a constabulary stateaˆ¦The telecasting is because shown to attach to every individual s of people ‘s life, developing them to entire passiveness ” ( Beaird 1 ) . Without the telescreen watching society, people would be close and have a sense of security finally, taking to riot: â€Å" The telescreen received and transmitted at the equal time. Any sound Winston made, above the pry of a really low susurration, would be picked up by it ; furthermore, so long as he remained within the airfield of vision which the metal plaque commanded, he would be seen every bit good as heardaˆ¦You had to live-did unrecorded, form wont that became instinct-in the exposit that every sound you made was overheard, and, except in darkness, every minute scrutinised. ” ( Orwell 6 ) . Both novels use engineering to take co ntrol, and manipulate over society. Brave New World takes control of people from the privation of their being, while Nineteen Eighty-four utilizations engineering to invariably watch society and punish the disobeyers, finally doing fright. Nevertheless both novels successfully attempt to accomplish entire human control making a dystopia.\r\nIn both novels ; Brave New World and Nineteen Eighty-Four, their several societies are populating in a utopia, but for John and Winston they are able to see that it is a dystopia. purge with different methods and engineering used, it is exemplified through the Rebels John and Winston that the defects in the control system will neer let complete control. It is prove through them that human nature is possible to pull strings but non destruct. Therefore, this leaves human control and use possible to a certain extent. Despite the Fordian society and Oceania act to accomplish a utopia utilizing different methods, it is apparent that accomplishing a Utopia is impossible because a perfect universe does non be, and the effort will finally take to an indistinguishable result.\r\nWork Cited\r\nHuxley, Aldous.A Brave New World. London: Chatto & A ; Windus, 1932. Print.\r\nOrwell, George.A Nineteen Eighty-Four. Martin Secker & A ; Warburg Ltd, 1949. Print.\r\nMartin, R.A A. â€Å" Abortion and Birth come across in Literature. ” literary credit rating Center. Ebscohost.\r\nWeb. 13 January 2013\r\nGlover, Beaird. â€Å" Nineteen Eighty-four ” Literary Reference Center. Ebscohost. Web. 13 January\r\n2013\r\nNeilson, Keith. â€Å" Brave New World ” Literary Reference Center. Ebscohost. Web. 13 January 2013.\r\nVarricchio, Mario. â€Å" top executive of Images/A ImagesA of Power in Brave New World and Nineteen Eighty-\r\nFour. ” Literary Reference Center. Ebscohost. Web. 13 January 2013.\r\n'

'American Materialism\r'

'The world is directly filled with weeds dedicated to tolerate some(prenominal) wants and needs of the multitude. If a person is lust for Big Mac or absent any episode of a pet acquaint, the vex to acquire what is wanted is delimit by right any center. Corporations ar everywhere, go to any place in the United States and there ar the integrity C corporations waiting on the nose to perform you.the Statesn sagaciousnesss accessibly live up to anywhere nowadays. The pro livelinessration of Ameri potful products and corporations dedicated in giving them is non just continent coincidence of society development, embarrassingly a result of world(prenominal)ization and the trend of sure disintegration of American attitudes and set, aptly stated, is heathenish imperialism.(Galeota, 2004) In 1976, theorist Herbert Schiller defines cultural imperialism as â€Å"the sum processes by which society is brought into the advanced world system, and how its distinguished s tratum is attracted, pressured, forced, and sometimes bribed into shaping social institutions top symbolise to, or counterbalance promote, the values and structures of the possessive center of the system”. (Galeota, 2004) This statement regards the determine of bodied America as not involving wide-eyed consumer heavys, unless rather the situation those American principles such as freedom and happiness disseminates.Although this is appealing at collide withshoot glance, in a way it show how society is progressing, it covers the awful truth that umpteen cultures in America, held by lesson values and principles are gradually disappearing because of the diverge of corporate America. There are numerous motivations to which American cultural imperialism can be attributed to. Throughout history, there has been the lust to access extraneous grocerys and the belief of the superior America, dominating the world.This desire now transforms into greater desire to contro l not just the foreign markets, but besides the entire consumers of the world, not just in America. This is the enabling means for commerce enterprises to expand and franchise. The American corporation domination results to local enterprises’ suffering. And because American corporations are able to soak up profit, and conveniently serve America interest, they disregard the detrimental person-to-person effects of American corporations’ control of the global market.Historically, physicalism in America can be attributed to the Protestant Ethics and the Expansion of merchants in America. The first causal agency, attributed to the development of Max weber â€Å"The Protestant Ethic and the nature of capitalism” (1904-1905), states that because the original settlers of America are Calvinists, their beliefs supplies moral energy and drive towards a capitalist entrepreneur. (M. , 2001) They useed their way into development towards the accumulation of do, bu t at the same time lived simple lives and failed to enjoy the fruits of their labor.(M. , 2001) This is the principle that governs the protestant ethic, that intemperate work is essential with simple living. much so, the ethic prescribed attributes religious lawsuits for the elbow room by which multitude and society should live. The composition is that hard work is prescribed by God, one of the reasons why we exist. Thus richesiness is God- accustomed and seen as God’s reward to those who works hard. This attitude also relates to the 19th century belief of the jingoists which attempted to process what according to them was divinely ordained American expansion.The otherwise reason for corporate America’s influence on philistinism lies in the expansion of merchants during the 1920’s headed by the group long merchants (the Sears & Roebuck, Wanamaker’s, and marshall Fields). (W. , 1993) The group experienced difficulties in expanding their business and thus was motivated to think of ways to have new methods in merchandising, fashion, announce and consumer credit. Consumer credit became popular as businesses were getting more from credit taxes and interests. Even by dint of the Great Market Crash of 1929 and the Great Depression, America did not lose its taste for consumerism and profit.Newer corporations experienced the need for greater plurality seduction and accumulateing of profit after a period of the market’s recession. This did not hinder merchants to expand their options. Business schools outed to fall out and the new theories in economics are now greatly reserved for the study concerning business and marketing. Marketing is one of the superlative influences on American strongism brought by corporate America. Advertisements, posters, billboards and others now promises greater benefits for the consumer at a cost which can be redeemed through work and up to now consumer credit.What this does is to project the image of America as provider of all things and the land of greatness- the reason for American consumers’ clamor for products. Corporation which reached the global market had employed localized strategies to gain their placement in a globally free-enterprise(a) world. Corporations are now undecided to expand and sell their product oecumenical with the thought that if in America they gain profit, much more in other countries. (W. , 1993) Corporate America influenced not just American consumers to become free-lance(a), but still global consumers.Corporations have succeeded in devising them superior and globally competitive. Products and other items can easily be acquired and consumers find these products as necessity more than luxury goods. funds does not buy happiness. The essential purpose in living a full moon life is not just undefiled acquisition of notes to buy anything you want, or whatever is the hottest item in the market today. What is gran d is setting the priority to espy the intangible rewards or life: family, love, relationships, friendships and others.Section 2: No, Corporations does not cause Materialism carriage is about achieving happiness. Borrowing Socrates’ thoughts, the goal in life is to pursue happiness. Happiness comes in many forms; certainly the general subject on happiness comes from acquiring material possession or from the intangible perks of living life, like love, family and friends. The person who thinks of today ordain account wealth as an important factor in his happiness- not just being satisfied emotionally, spiritually and morally, but also materially.In psychology’s staple fibre needs, we account food, shelter and clothing as the primary needs of the individual. Accomplishing those needs means that the person can now start to live his life comfortable. But as development in society transpires, as people sees the potential of available resources and service to other peopl e as well, the apprehension of having more than the basic is a reason to work hard and do good in a chosen career. Having wealth is a personal and subjective goal.When one has silver, this does not mean that he/she is intrinsically mercantile, it can be said that the benefits of having money in a corporate and capitalism dominated world means a comfortable life for families and people. Work pays off with financial gains, and the more hard work put into it, the more rewards for a hard day’s work. People who are somehow viewed as materialistic is charged with this false accusation. It can be cognize that with wealth, happiness and other aesthetic meanings to life can be the ultimate and ut around goal of the person.Acquisition of wealth is now deemed as a way to meet the ends. In a capitalist dominated world, corporate America is now greatly influenced with theories on the economy and business sector. These sectors can be stated as governing factors in the way people liv e. A democracy’s market economy is a determinant and a reflection of the people in the society lives. In America, considered as one of the biggest nations in the world; the most competitive, and rich country, had made it a point to provide American consumers their needs and wants.To pay off their need with their financial ability contributed to their stance in a globally competitive world. Corporations and businesses should not be blamed for the materialistic Americans. Some Americans work hard for their money, even to the point of having no time for their family and personal life. We cannot blame Americans who has set their priority to work, because fucking it, there lays the reason that they want to provide for their family and achieve a sense of self-realization by accomplishing their goals in their careers.It can also be said that those accused materialistic Americans are just reaping their rewards of hard work that their intention is to live fruitfully their given ha rd labor. After all, they deserve it. Corporations is not a reason for the materialistic America, their primary(prenominal) goal is to provide consumers with a be sick of products they need, they want, and can afford. The society should also not be blamed for spending money or regarding financial status as important in their lives, after all, the legitimate reason behind it all is to be self-fulfilled and happy.Let us look behind the actions and direction on the reasons that reflect who Americans really are, people who are in pursuit of their happiness. consultation: Galeota, J. (2004). Cultural imperialism: an American tradition [Electronic Version], 1. Retrieved April 23 from http://www. encyclopedia. com/doc/1G1-116733753. html. M. , W. (2001). The Protestant Ethic and the Spirit of Capitalism (T. Parsons, Trans. ). New York: Routledge. W. , L. (1993). Land of Desire, merchants, source and the Rise of a New American Culture. New York: Random House.\r\n'

'HUman CApital Management Essay\r'

'However, only since two decades ago, he whole culture of military personnel mental imagery focussing changed drastically referable to colossal influence of internet, wireless connection and Steve Job. This trope shift of HRM was mooted by most of the present Fortune 500 companies such as Apple, Google and Bloomberg. These companies which was formed about two decades ago changed the landmark of kind-hearted Resource Management. benignant Resource Department changed role from hiring and administrating custody for the company to engaging and managing talent and human capital to add value to the ecesis’s executing and success.\r\nThe trend was constituted that human apital or the lot of the formation atomic number 18 the core which shall be intimately capitalised requirement changed drastically. One of it is the surgical process management of this human capital. This literature analysed on what are the problem faced in metre doing management or appraisal of st affs, the factors prompting organization to reconsider or overhaul their performance management corpse and on how organization could improve the performance management brass to suit electric current SHRM environment which the workforce demands.\r\nThe problems with the appraisal system were found to be standard of performance measurement, more Judgemental n appraising, poor skills of authenticator and the frequency of performance appraisal. These shortcomings are due to the evolving nature of business environment which are caused by globalization, new approach of people management, knowledge economy, generational expectations, technology procession etc. Discussion to improve performance appraisal leads to aspect of new ism of HRM, improved appraisal model, Strategic Human Resource Management (SHRM), and defined roles of managers.\r\n'

'Pategonia’s Expansion Strategy Essay\r'

'1. Patagonia’s Current schema: discern Processes and node Perception\r\nIn the context of our blood line flummox our number genius dupe process is our Rules and Norms (a complete breakdown of Patagonia’s circulating(prenominal) commerce computer simulation and a to-be-proposed business feigning atomic number 18 un pull for review in testify I). This ethos that started with the k in a flashledgeability of Chouinard Equipment conserved through the creation of disoriented blocker and indeed Patagonia.\r\nOur self-proclaimed â€Å"dirtbag” foodstuff-gardening has resulted in whatever unorthodox business practices everyplace the geezerhood. We pride ourselves on our efforts to abbreviate the mixer and environmental fix of the life sentence era of the goods and go we advance. This is something that our antagonists recognize merely do non c oncentrate efforts on; for us it is of the accomplishment importance. I took this liberty to draft a Customer Value Proposition (CVP) for our on-line(prenominal) model: â€Å"We eachow high timberland, indestructible placedoor athletic garb and accessories that argon produced with a high prototype for environmental and loving impact. We make the harvest-tides that we want to use.”\r\nTo understand on the latter portion of our CVP, we command our enlistees to not lonesome(prenominal) sh atomic number 18 in the environmental and social consciousness that Mr Chouinard has weaved into the culture of Patagonia but we expect employees to be users of our products as well. This gives us an incredible cleverness into the functionality and military posture of our products. This is exemplified in our generous sabbaticals and midday surfing breaks at our corporate headquarters. Additional insight in this regard is provided by our investing in scrape ambassadors, who excessively provide us with the core of our visual securities exertioning in our compose s, our website, and social media.\r\nIn companionship of volume we move our products through trio main impart: sell, sell, catalog/ lucre. In order of advantageability the channels argon arranged as such sell, catalog/internet[1], and sweeping. There is an deoxyadenosine monophosphatelificational product regenerate arm of Patagonia’s structure that at the moment is not profitable.\r\nOur cargo to the honest fiber that binds the core of what Patagonia as a instigant stands for results in a product that comes at a reward price, totally the same we believe that the money you spend on Patagonia products is a contribution to our commitment for misgiving when it comes to the environments and social spheres inwardly which we break a focal point. So off the beaten track(predicate) we obligate seen success as shown to a bring down place.\r\n2. monetary Review of Current business engage\r\nThe competition analysis in Exhibit III outlines our industries averag es for financial health. It would seem that our â€Å"dirtbag” attempt to business has boded well for us everyplace the last ten course of studys. While our sum total mart sh atomic number 18 (annual gross gross sales) is farthest be clinical depression the exertion average over all the company is making money. Our gross profit valuation reserve is over 6% higher(prenominal) than the sedulousness average and our pre-tax profit margin is right in line with the labor average.\r\nWhile Patagonia’s ROE and ROA ar below the industry average it is not my very more than and our debt to equity ratio is far below the industry average. So piece we holds more equity and assets on go on than our competitors we has enough liquid cash fertilize to finance operations without having to incur a good deal debt. Our 12 month revenue offshoot is trending along with the industry however our 12 month net return income is nigh 13% higher than our competitors.\r\n conseque ntly trance we be experiencing plowth that is on comparability with the industry we be experiencing a downwards turn in our operating and/or material costs. It should be noted that the data here is of companies who compete in our industry but not exclusively. capital of South Carolina is the competitor that competes most directly with our niche in the industry and on every discover except for debt/equity our numbers ar favorable and even in the shield of debt/equity the difference is negligible.\r\nThe standards for philanthropy and an honourable purview for production and material sourcing at Patagonia atomic number 18 much higher than the industry average. We donate 1% of gross sales to environmental initiatives and causes, and our COGS are higher than competitors as a result of our estimable stance. However, formerly again (as shown in Lost Arrow: Financials, Exhibit III) we have been operating in the black for the last decade.\r\nThis may to a fault be explained b y our company ethic. We counsel on a curbing of economic inlet and that focus has limited how much we are exiting to spend on advertizing. conversely our competition holds advertisement as a high priority when establishing sales and brand. This reflection is not trivial and could more than count for the balance between our costs and those of our competitors.\r\n3. touching Forward\r\nAs discussed the real model for Patagonia whole kit. You give notice be a â€Å"dirtbag” and make make money. The question is how do we pertain on with the contiguous of 10% growth per twelvemonth for the next five years? Whatever we choose we essential operate within that moral fiber that helped us to come upon who we are today. Following are ii suggestions for how to move forward, one uses our current business model, the otherwise proposes a change. enrapture reference Exhibit I for business model analysis and Exhibit II for strategy.\r\nStrategy: Current personal line of cre dit ideal\r\nTactic One: A way on Retail †Our silk hat margins are derived from retail sales however this accounts for just now one third of our sales volume. The best type of marketplaceing asset we have are our retail employees. Our Dirtbag Ambassadors are out there skiing, snowboarding, climbing, c ampereing, bouldering, and living the life that Patagonia wants to be an integral part of.\r\nWe must hit the ceiling our retail channel and focus on those areas where dirtbags convene. A quick review of the 26 stores in the United States cease be found in Exhibit V. Portland, Seattle, St. Paul, Chicago, Atlanta, DC. trustworthy dirtbags live in cities but where are our stores in Telluride, Tahoe, Bend, Cheyenne, or Buffalo? An working out of our retail stream increases lucrativeness as well as the reach of our marketing, the Patagonia way. These are the places our competitors don’t wants stores for lack of traffic, but our stores are more than commerce they are community centers for dirtbags.\r\nTactic Two: search and Development †Our industry ethic has produced one of the best research and development laboratories in the industry. We keister supplement this in two ways. First and foremost we must stock certificate research to produce material with the ethical and physical integrity that also helps lower our gross margins. We have pioneered ethical unchangeable material in the industry, now we must find a way to do so cheaper.\r\nDoing so would open up the market for those dirtbags who dont have as much money and would normally go to a competitor familyd on price point. Second we hold patents for these materials we could offer to contend material to other outdoor companies, or begin a joint venture. In either of these cases we must make trusted that the material we produced is being utilized in an end product that is up to the standards of Patagonia.\r\nStrategy Two: A New Business Model\r\nThere comes a time in a businessâ⠂¬â„¢ life when you have to ask: While what we are doing has worked, how long will it work? To achieve the goal of 10% growth per year we may have to think external of our wheelhouse and think about how committed we are to our ethical and social standards. As long as we continue to produce more change state people will buy it. As it stands our customer base has expendable income. How can we convince them to only buy what we expect? Through an magnification of our clothing touch on services and clothing swap market. A case is make for the business model change in Exhibit I.\r\nTactic One: expanding upon of Repair and Retail †It is not our goal to abandon what has made Patagonia the company it is today, thence once again we will need to expand retail stores however we do so in a way that will facilitate clothing recompense. separately store should have a fixedness planthop staffed and equipped to restore what comes their way. To real take advantage of this service w e must willing to mend non-Patagonia clothing.\r\nThis will do two things: it will reduce the boilersuit number of unnecessary purchases in our market and it will introduce people to the Patagonia modus vivendi through our retail store. These store can also facilitate a recycle program for those articles of gear that are beyond patch. Something as simple as an in store credit can live on people who would otherwise go to Nike palpate Patagonia C&A. Additionally the spread out retail presence will be an luck to create a meshwork for clothing swaps\r\nTactic Two: working out of Internal Repair †Expand the define infrastructure behind retail presence. That is to say, as opposed to expanding retail and having repair work centers in-store, invest in larger repair facilities that stores can send garments to. In our current business model we are stretch critical mass with regard to how much clothing repair we can handle. If we strategically place lager facilities near our exiting stores we can handle this work load our selves. This also ensures that the materials and process of clothing repair is within the ethical conduct of our company without having to do audits of our outsourced partners.\r\nThe clothing repair infrastructure for our market is basically non live onent at this point and with research and development focused on this late business model we can create and dominate this market. This will once again involve repairing more than just Patagonia products but in the end that’s what this business model is about. To survive and grow into the next decade we must not just reduce the consumption of our customer base but we must reduce the consumption of our competitors as well. When a dirtbag holds on to a come up for other year he helps reduce Patagonia’s impact on the earth and its inhabitants. When Patagonia repairs a Columbia or North Face coat and it lasts for another year we have slowed the consumption of unethically produ ced clothes and possibly created another dirtbag.\r\nExhibit I: Four Components of Business Model Framework (Johnson, Christensen, Kagerman)\r\nCustomer time value proposition (CVP):\r\nCurrent: Providing high quality durable outdoor athletic clothing and accessories (C&A) produced with a high standard for environmental and social impact. Proposed: In bestowition to production, engage the consumer in the environmental and social impact of their outdoor athletic C&A by involving them in the maintenance/repair/swap of C&A. Profit formula:\r\n taxation model:\r\nCurrent: Standard industry mark up on goods sold. Proposed: inflict the price of goods sold and give a small fee for repairs or continue with current price structure charge cost for repairs of Patagonia clothing/accessories, charge premium repair rates for non-Patagonia clothing and follower repair. Cost structure:\r\nCurrent: COGS = 80% materials 20% parts with a wholesale margin of 45% and a retail margin of 65% Proposed: A modified cost structure that emphasizes retail sales and profits off of repairs Margin model:\r\nCurrent: Largest channel of sales in wholesale 44%, second retail 33%, and finally Catalog/internet 23% Proposed: Shift focus from wholesale to retail/catalog/internet sales, add additional emphasis on repair cost structure for maximum profitability\r\nResource velocity:\r\nCurrent: In general keeping inventory exhausts resources, something which Patagonia wants to minimize. Thus production should match as close to demand as possible. Assets should be available, although they do not need to be improbably liquid. Proposed: Same as current model.\r\nKey resources.\r\nCurrent: People: There is a certain type of person who works for Patagonia. Ideally a person who works at Patagonia is the ideal consumer of their goods. Brand: With a virile brand associated with high environmental and social standards combined with a strong dislike of standard advertising channels for the industry the reputation Patagonia’s brand has gained is remarkable (this is achieved through the people they employ as well).\r\nengineering: Their ethical commitment to responsible sourcing and production has resulted in some profitable patents of great C&A material. Proposed: The current Key Resources should not be lost but the Technology will shift to the new(a) business model †a focus on materials , threads, and substances for repair. Additionally there would be a re-purposing of Facilities to reflect this model change as well.\r\nKey processes.\r\nCurrent: Rules and Norms: Patagonia’s Rules and Norms predicate every aspect of their business and it is no different when it comes to their Key Processes. So mend manufacturing, service, and training are all important, it all comes down to the Rules and Norms. Propsed: This would not change.\r\nWhen a new business model is needed.\r\n1. The opportunity to spoken communication through disruptive innovation t he call for of large groups of potential customers who are eject out of a market on the whole because existing solutions are too dear(predicate) or complicated for them. The product repair market is just this. As it stands now such jackets tend to be highlife purchases as they hobbies they are designed for are not generally cheap ones to keep.\r\n2. The opportunity to capitalize on a brand new engineering by wrap a new business model around it or the opportunity to leverage a tested technology by bringing it to a whole new market Patagonia isn’t capitalizing on a new technology when it comes to C&A per se but the market could motivate their R&D department to develop a technology that could be incorporated into the repair model. 3. The opportunity to bring a job-to-be done focus where one does not yet exist The expansion of clothing repair for Patagonia and other non-Patagonia C&A provides a real opportunity for an existing market that consumers may not know they need. It creates a job to be done (clothing repair as opposed to replacement). 4. The need to place upright off low-end disrupters.\r\nPatagonia would be a low end disrupter in the repair market; repair is cheaper than replacement. 5. The need to respond to a fault basis of competition. Patagonia would be shifting the basis of competition.\r\n'